Activision · Activision Privacy Policy · View original document ↗

Frequency capping cookies used after opt-out

Medium severity Explicitdocumentlanguage Common ยท 283 of 352 platforms
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This analysis describes what Activision's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3398 other provisions on other platforms.

How other platforms handle this

Roblox Medium

identify any suspicious activities so we can try to protect users from payment fraud and other inappropriate activities

Lyft Medium

Find and prevent fraud; and Block and remove unsafe or fraudulent users from the Lyft Platform.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

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โ–ธ View Original Clause Language DOCUMENT RECORD
"
We will also still use Cookies to serve you with ads that may be less relevant to you; for example, we may use this for frequency capping...

Excerpt from Activision's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Activision Privacy Policy
Entity
Activision
Document last updated
May 5, 2026
Tracking information
First tracked
April 18, 2026
Last verified
May 9, 2026
Record ID
CA-P-040568
Document ID
CA-D-00308
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6e06cfe496f382ae1146d1aec7e46cbbd739a4c0507254fbb5ba12ebe49d87b0
Analysis generated
April 18, 2026 12:06 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Activision
Document: Activision Privacy Policy
Record ID: CA-P-040568
Captured: 2026-04-18 12:06:35 UTC
SHA-256: 6e06cfe496f382aeโ€ฆ
URL: https://conductatlas.com/platform/activision/activision-privacy-policy/provision/CA-P-040568/frequency-capping-cookies-used-after-opt-out/
Accessed: July 23, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Activision's Frequency capping cookies used after opt-out clause do?

The clause states: “We will also still use Cookies to serve you with ads that may be less relevant to you; for example, we may use this for frequency capping...”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 283 platforms. See the full comparison.

Is ConductAtlas affiliated with Activision?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Activision.