Activision · Activision Privacy Policy · View original document ↗

Use of cookies and advertising IDs for ad delivery

High severity High confidence Explicitdocumentlanguage Common · 279 of 352 platforms
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Recent governance activity Activision recorded 2 documented changes in the last 30 days.
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This analysis describes what Activision's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This practice extends ad targeting and measurement using cookies and advertising IDs beyond Activision's own platforms to third-party online properties, enabling tracking across the broader web.

Consumer impact (what this means for users)

Cookies and advertising IDs associated with your activity on Activision's Properties may also be used to serve and measure ads to you on third-party online properties.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Roblox Medium

identify any suspicious activities so we can try to protect users from payment fraud and other inappropriate activities

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▸ View Original Clause Language DOCUMENT RECORD
"
we or our partners also use Cookies and advertising IDs to tailor and deliver ads for our or a partner's products and services, and to measure the effectiveness of advertising, on our Properties and other third-party online properties.

— Excerpt from Activision's Activision Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Activision Privacy Policy
Entity
Activision
Document last updated
May 5, 2026
Tracking information
First tracked
April 18, 2026
Last verified
May 9, 2026
Record ID
CA-P-040542
Document ID
CA-D-00308
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6e06cfe496f382ae1146d1aec7e46cbbd739a4c0507254fbb5ba12ebe49d87b0
Analysis generated
April 18, 2026 12:06 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Activision
Document: Activision Privacy Policy
Record ID: CA-P-040542
Captured: 2026-04-18 12:06:35 UTC
SHA-256: 6e06cfe496f382ae…
URL: https://conductatlas.com/platform/activision/activision-privacy-policy/provision/CA-P-040542/use-of-cookies-and-advertising-ids-for-ad-delivery/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Activision's Use of cookies and advertising IDs for ad delivery clause do?

This practice extends ad targeting and measurement using cookies and advertising IDs beyond Activision's own platforms to third-party online properties, enabling tracking across the broader web.

How does this clause affect you?

Cookies and advertising IDs associated with your activity on Activision's Properties may also be used to serve and measure ads to you on third-party online properties.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Activision?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Activision.