Provision record
Activision · Activision Privacy Policy · View original document ↗

Use of cookies and advertising IDs for ad delivery

High confidence Common · 272 of 343 platforms

Key Facts · in the document’s own words

Do Activision or its partners use cookies and advertising IDs to tailor and deliver ads?
“we or our partners also use Cookies and advertising IDs to tailor and deliver ads for our or a partner's products and services, and to measure the effectiveness of advertising, on our Properties and other third-party online properties.”
Version CA-V-006727, captured Sept. 11, 2026 · live source ↗
Our reading, not the document’s words
Activision or its partners use cookies and advertising IDs to tailor and deliver ads for Activision's or a partner's products and services, and to measure advertising effectiveness, on Activision's Properties and other third-party online properties.
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This analysis describes what Activision's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

This practice extends ad targeting and measurement using cookies and advertising IDs beyond Activision's own platforms to third-party online properties, enabling tracking across the broader web.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Cookies and advertising IDs associated with your activity on Activision's Properties may also be used to serve and measure ads to you on third-party online properties.

How other platforms handle this

RunPod

We may use your personal information to: provide the Service; enable security features of the Service; establish and maintain your user profile on the Service; facilitate social features of the Service...

Uber

Uber uses cookies and similar technologies for purposes such as: Authenticating users Remembering user preferences... Delivering and measuring the effectiveness of advertising campaigns...

Boston Dynamics

prevent and detect fraud against you and us

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
we or our partners also use Cookies and advertising IDs to tailor and deliver ads for our or a partner's products and services, and to measure the effectiveness of advertising, on our Properties and other third-party online properties.

Excerpt from Activision's Privacy Policy

Provision details

Document information
Document
Activision Privacy Policy
Entity
Activision
Tracking information
First captured by ConductAtlas
April 18, 2026
Text quoted from version
CA-V-006727, captured Sept. 11, 2026
Record ID
CA-P-040542
Document ID
CA-D-000308
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-006727)
84817c0457b489ce0392670fc389a1776edd9ac611910434fbf8e9b3a7c326a8
Analysis generated
April 18, 2026 12:06 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-006727, captured Sept. 11, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Activision
Document: Activision Privacy Policy
Record ID: CA-P-040542
Version: CA-V-006727
Captured: 2026-09-11 00:50:30 UTC
SHA-256: 84817c0457b489ce…
URL: https://conductatlas.com/platform/activision/activision-privacy-policy/provision/CA-P-040542/use-of-cookies-and-advertising-ids-for-ad-delivery/
Accessed: Nov. 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Activision's Use of cookies and advertising IDs for ad delivery clause do?

This practice extends ad targeting and measurement using cookies and advertising IDs beyond Activision's own platforms to third-party online properties, enabling tracking across the broader web.

How does this clause affect you?

Cookies and advertising IDs associated with your activity on Activision's Properties may also be used to serve and measure ads to you on third-party online properties.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.

Is ConductAtlas affiliated with Activision?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Activision.