Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Activision shares your personal information with outside advertising companies and data analytics firms to show you targeted ads.
This analysis describes what Activision's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing personal data with advertising networks for behavioral targeting is the mechanism through which your gameplay activity, device identifiers, and inferred interests may follow you across the internet beyond Activision's own platforms.
Personal information including device identifiers, gameplay behavior, and inferred interests may be shared with third-party advertising networks, potentially enabling cross-site and cross-app tracking and targeted advertising based on your Activision activity.
How other platforms handle this
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Monitoring
Activision has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 20 platforms.
"Advertising and Analytics Partners: We may share your Information with third-party advertising companies, advertising agencies, data analytics companies and advertising networks to serve you with relevant advertising and analytics.Excerpt from Activision's Privacy Policy
(1) REGULATORY LANDSCAPE: Under CCPA/CPRA, sharing personal information with third-party advertising networks for cross-context behavioral advertising constitutes 'sharing' subject to the right to opt out under California Civil Code Section 1798.120. Under GDPR, behavioral advertising requires either valid consent under Article 6(1)(a) or a legitimate interests basis with a documented balancing test; the policy cites legitimate interests for some advertising uses, which may face challenge under GDPR recital 47. The FTC has enforcement authority and has issued guidance on data broker and advertising network practices. (2) GOVERNANCE EXPOSURE: High. The breadth of the advertising partner network is not enumerated in the policy, making it difficult for users to assess the full scope of data sharing. The absence of a specific list of advertising partners or categories of partners shared with may be insufficient under GDPR Article 13 transparency requirements. (3) JURISDICTION FLAGS: California residents have a statutory right to opt out of sharing for behavioral advertising. EU and UK users must receive a valid consent mechanism for behavioral advertising cookies and data sharing. Brazil (LGPD) and South Korea (PIPA) impose similar consent requirements for marketing data transfers. (4) CONTRACT AND VENDOR IMPLICATIONS: Data sharing agreements with advertising partners should include CCPA service provider or contractor terms where applicable to avoid triggering opt-out obligations for operational advertising uses. GDPR Article 26 joint controller arrangements may apply where advertising partners co-determine processing purposes. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the full list of advertising and analytics partners receiving personal data, confirm that CCPA opt-out signals (including Global Privacy Control) are honored, and verify that EU consent management platform configurations align with current IAB TCF requirements or equivalent valid consent mechanisms.
Regulatory citations, enforcement risk, and due diligence action items.
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
Sharing personal data with advertising networks for behavioral targeting is the mechanism through which your gameplay activity, device identifiers, and inferred interests may follow you across the internet beyond Activision's own platforms.
Personal information including device identifiers, gameplay behavior, and inferred interests may be shared with third-party advertising networks, potentially enabling cross-site and cross-app tracking and targeted advertising based on your Activision activity.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Activision.