Activision Privacy Policy

This is Activision's Privacy Policy, which explains how the company collects and uses your personal data when you play their games (like Call of Duty) or visit their websites. The most important thing to know is that Activision collects a wide range of data including your gameplay behavior, device information, and location data, and may share it with third-party partners and advertisers. If you're a California resident, you have the right to opt out of the sale or sharing of your personal information by visiting Activision's privacy settings.

This document is Activision Publishing, Inc.'s Privacy Policy (last updated July 2, 2025), governing the collection, storage, use, and transfer of personal and non-personal information across all Activision websites, products, and services, with Activision acting as data controller under applicable data protection law. The policy creates obligations for Activision to disclose its data collection practices and grants users rights to access, correct, and delete their personal information, while users implicitly consent to data processing by using Activision's Properties. Notably, the policy covers a broad range of data types including gameplay data, device identifiers, and behavioral tracking via cookies and similar technologies, and it references sharing data with third-party partners, service providers, and affiliates in ways that may not be immediately apparent to users. The policy engages GDPR (for EEA users), CCPA/CPRA (for California residents), COPPA (for users under 13), and UK data protection law, with Microsoft's 2023 acquisition of Activision Blizzard creating additional compliance considerations around cross-entity data sharing. Material compliance considerations include ensuring lawful bases for processing under GDPR Art. 6, honoring CCPA opt-out rights for data sale/sharing, and maintaining appropriate age-gating mechanisms under COPPA.