Old version
March 20, 2026 06:04 UTC
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CA-V-000229
New version
March 28, 2026 06:07 UTC
7b56faf7d35cd557a0ee8235c0a0321bbd261a2ca3b970400f3f5cdef79c2929
CA-V-001705
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Change Summary
Zelle replaced their marketing homepage with a formal privacy notice for zelle.com. The new notice explains what personal information the website collects, how it is used, and what choices users have. This is a shift from promotional content to a legally structured privacy disclosure that applies specifically to website visitors.
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0Zelle® | Send and receive money directly to and from your bank account Here for you, so you can be there for them.0Zelle.com Website Privacy Notice LEGAL Zelle.com Website Privacy Notice E-Sign Disclosure and Consent > Website Privacy Notice > Cookies and Tracking > Site Terms of Use > Subpoena Processing > Effective: September 4, 2025 This Privacy Notice applies to visitors of our website, zelle.com.
1With Zelle®, the money goes directly into your bank account.1Thank you for visiting zelle.com!
2That means it's easy to get paid back or send money to a friend.2We take your privacy seriously and we want you to be fully informed about how you can be in control of your Personal Information.
3Send money to friends and family quickly, even if they bank somewhere different than you do¹.3This Privacy Notice applies to our website, zelle.com (the “Website”).
4The money goes directly into their bank account, so you can focus on what really counts – being there for the people you care about.4It describes the Personal Information we collect, how it’s used and disclosed, and the choices you can make.
5See if your bank or credit union offers Zelle® Get Started Ways to use Zelle® Split the cost for the late-night study break pizza.5We strive for transparency but if anything remains unclear, do not hesitate to contact us at the email address below with any questions or feedback you may have.
6Pay your fave nail tech for an unforgettable manicure.6To make this Privacy Notice easy to find, we make it available in the footer section of all zelle.com pages.
7Get paid back for being the best “team Dad” this weekend.7You can also email zelleprivacy@earlywarning.com to request a copy by U.S. mail.
8Send your aunt money for a birthday shopping spree.8By using this Website, you expressly consent to our collection, use, disclosure, and retention of your Personal Information as described in this Privacy Notice, including future updates.
9Digital Payment Education We’re here to empower you with knowledge on using Zelle ® safely and avoiding common scams.9In other words, please do not use this Website if you do not agree with this Privacy Notice.
10Explore resources, test your knowledge and get new tips on how to keep your money safe in a digital world.10What do you want to learn more about?
11Learn More Tips for Safer Payments Digital payments continue to grow across the U.S. And with issues like identity theft and other cybercrimes on the rise, it’s important to know what you can do to help protect yourself.11When this Privacy Notice applies What is Personal Information?
12Learn More Understanding Fraud and Scams As a consumer or small business owner, it’s important to understand how fraud and scams are defined because there may be differences in the protections offered by your bank or credit union.12Personal Information we’ve collected, used, and/or disclosed How we collect Personal Information How we use Personal Information Who we disclose Personal Information to How we use cookies and similar tracking technologies Minors’ privacy Your choices California Network Participants/Business partner (B2B) residents’ privacy rights Our data retention practices Links to third party websites How we protect Personal Information Where Personal Information is stored Changes to this Privacy Notice How to contact us Zelle.com Website Privacy Notice When this Privacy Notice applies This Privacy Notice applies to our website, zelle.com (the “Website”).
13Learn More Previous Next Learn more about Zelle® Visit Our Help Center About Zelle® Enrolling with Zelle® Using Zelle® Your Zelle® Profile Using Zelle® with a Small Business Account Disbursements with Zelle®13What is Personal Information?
14For the purpose of this Privacy Notice, “Personal Information” means information that identifies or can be used to identify you directly or indirectly.
15Examples of Personal Information include, but are not limited to, first and last name, email address, telephone number, IP address.
16Personal Information does not include information obtained from public sources or information that is made available by federal, state, or local governments.
17Personal Information also does not include deidentified, anonymized, or aggregate information.
18Personal Information we’ve collected, used, and/or disclosed If you’ve visited our Website in the past 12 months, we may have collected, used and/or disclosed the following categories of Personal Information about you for a business purpose(s): Categories of Personal Information we’ve collected in the last 12 months on the Website: Examples of Personal Information that we collect: Categories of sources from which Personal Information is collected: Business purpose(s) for collection, use, and disclosure: Disclosed for business purpose(s) to the following categories of third parties: Sold or shared to the following categories of third parties: Length of time Personal Information is intended to be retained: (unless subject to a legal hold) Personal and online identifiers · Name, email address, IP address, unique online identifiers · All categories listed below in Section 4 · All purposes listed below in Section 5 · All categories listed below in Section 6 · We do not sell data · Website data may be shared with our service providers/third parties for cross-context behavioral advertising (for 4a below) · Up to 26 months for 4a below · Up to 5 years (for Personal Information received from consumers via Zelle® support forms on the Website) for 4b below · Length of business/commercial relationship plus up to 10 years (for B2B Personal Information received via a form on the Website to become a Network Financial Institution or Service Provider) for 4b below Certain identifying Personal Information · Address, telephone number · Directly from you when you use a form on the Website to request assistance · All purposes listed below in Section 5 · All categories listed below in Section 6 · Not sold or shared with third parties · Up to 5 years (for Personal Information received from consumers via Zelle® support forms on the Website) for 4b below · Length of business/commercial relationship plus up to 10 years (for B2B Personal Information received via a form on the Website to become a Network Financial Institution or Service Provider) for 4b below Transaction information · Reports of fraud/scams made through our Website by consumers using Zelle® · Directly from you, a consumer who uses Zelle®, when you use a form on the Website to report a fraud/scam · All purposes listed below in Section 5 · All categories listed below in Section 6 · Not sold or shared with third parties · Up to 5 years (for Personal Information received from consumers via Zelle® support forms on the Website) for 4b below Internet or other electronic network activity information · Browsing history, search history, interactions with our Website · Your device when you use the Website · All purposes listed below in Section 5 · All categories listed below in Section 6 · We do not sell data · Website data may be shared with our service providers/third parties for cross-context behavioral advertising (for 4a below) · Up to 26 months for 4a below How we collect Personal Information We collect Personal Information when you use the Website, including: a.
19From your device: We and our service providers/third parties collect technical data about your device (e.g., website usage data); and b.
20Directly from you: We collect Personal Information that you give us if you submit a form on our Website.
21How we use Personal Information When you visit our Website, we collect, use, and disclose Personal Information for the following business purposes: a. to prevent, detect, and protect against security incidents, fraud, and prohibited or illegal activities; b. to undertake activities to verify or maintain the quality or safety of our services; c. to perform services (for us or our service providers/third parties) such as providing customer service, cross-context behavioral advertising, and website analytics; d. for internal research for technological development, demonstration, and improvement; e. for internal operations; f. to enforce our terms and conditions; g. to debug, identify, and repair errors that impair existing intended functionality; h. for business partner inquiries (B2B) made via our Website, to respond to your requests, send you information about our products and services that we believe you will find beneficial, and to comply with your stated communication preferences; i. to create, develop, operate, deliver, maintain, and improve our Website, including to enhance content and improve visitor experiences; j. for legal compliance; k. to respond to your requests and comply with your stated communication preferences; l. to provide you with a safe, efficient, and customized experience; and m. to provide other services you request.
22Who we disclose Personal Information to We may disclose Personal Information with the following categories of third parties for the business purposes we described above in Section 5. a. our Network Financial Institutions (e.g., if you report a fraud/ scam to us through our Website, we will disclose that information to the recipient’s bank or credit union); b. our service providers/ third parties (e.g., companies that help us operate our Website, assist with cross-context behavioral advertising, provide website analytics, provide customer service); c. law enforcement, government agencies, and other authorized third parties (to whom we may be required by law to disclose information); and d. other entities with your consent.
23In the past 12 months, we have not sold Personal Information from the Website.
24For purposes of this Privacy Notice, “sale” means the disclosure of Personal Information to a third party for monetary or other valuable consideration.
25How we use cookies and similar tracking technologies Like most websites, we and our service providers/ third parties (e.g., advertising networks, website analytics providers) use “cookies” and similar tracking technologies (e.g., pixels, web beacons) to gather information when you use our Website to improve the visitor experience.
26Some of these tracking technologies provide basic functions of the Website, assess the Website’s performance, provide site functionality, and help us maintain the security of our Website.
27We and some of our service providers/ third parties may also use online tracking technologies for cross-context behavioral advertising, including to help manage and display advertisements to you and to tailor advertisements to your interests.
28Our service providers/ third parties may use their technology to advertise products and services tailored to your interests which may appear either on our Website and/or on other websites/digital properties.
29To the extent these online tracking technologies are deemed to be “sharing” (for cross-context behavioral advertising, as defined by applicable U.S. state law), you can opt-out of these online tracking technologies by using our Cookie Preference Center .
30Our Website also accepts Global Privacy Control (GPC) opt out preference signals.
31We use the following types of cookies on our Website: Cookie Type Description If disabled Strictly Necessary Cookies These cookies are needed to provide basic functions on the Website.
32We may use cookies and tracking technologies required to prevent fraudulent activity, improve security, and/or for system administration.
33N/A – These cookies are required to operate our Website.
34Without them, the Website could not operate so they cannot be disabled.
35Analytics and Performance-Related Cookies We may use these cookies to assess the performance of our Website, including as part of our analytic practices to improve the services offered through the Website.
36These cookies may be used to prevent fraudulent activity and improve security.
37You may disable these cookies if you’d like.
38Without these cookies, we can’t tell what content is most valued by our Website visitors and we can’t tell how often unique visitors return to our Website, making it hard for us to know where we need to improve our content for visitors like you.
39Functionality-Related Cookies We may use these cookies to tell us, for example, whether you have visited the Website before or if you are a new visitor and to help us identify the features in which you may have the greatest interest.
40You may disable these cookies if you’d like.
41Without these cookies, we won’t be able to remember you from session to session and some of the Website’s services may not function properly for you.
42Cross-Context Behavioral Advertising Cookies/Tracking Technologies We and our service providers/third parties may use these cookies/tracking technologies for cross-context behavioral advertising to you on and off our Website and to measure the performance of such ads.
43You may disable these cookies if you’d like.
44Without these cookies, you won’t receive tailored content about our Company, products, and services.
45During some visits we may use software tools to measure and collect session information, including page response times, download errors, time spent on certain pages and page interaction information.
46A few additional important things you should know about our use of tracking technologies (e.g., cookies, HTML stored technologies): We may offer certain features that are available only through the use of tracking technologies.
47We use both persistent and temporary tracking technologies.
48Tracking technologies (e.g., cookies) can either be persistent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser).
49You are always free to decline tracking technologies if your browser permits, although doing so may interfere with your use of the Website.
50Refer to the help section of your browser, browser extensions, or installed applications for instructions on blocking, deleting, or disabling tracking technologies such as cookies.
51We use cookies and tracking technologies with your prior consent as obtained through your use of this Website.
52You may encounter tracking technologies/cookies from our third-party service providers that we have allowed on our Website and affiliated properties that assist us with various aspects of our Website operations and services, such as Google Analytics.
53For more information about the use of information collected by cookies and similar technology on our Website, please review Sections 3, 4, 5 and 6 of this Privacy Notice.
54How We Respond to Do Not Track Signals for California Residents: California Business & Professions Code Section 22575(b) (as amended effective January 1, 2014) provides that California residents are entitled to know how we respond to "Do Not Track" browser settings.
55Our Website accepts Global Privacy Control (GPC) opt out preference signals.
56To learn more about our use of cookies and similar technologies, click here to read our full Cookies and Tracking Policy.
57Minors’ privacy Our Website is not intended for children under the age of 13.
58We do not knowingly solicit or collect information from individuals under the age of 13.
59Therefore, we have no actual knowledge that we’ve shared (for cross-context behavioral advertising) information about minors and we do not sell information that is collected from our Website so therefore we have not sold information about minors.
60For information about the Children’s Online Privacy Protection Act (COPPA), visit the FTC website: www.ftc.gov .
61Your choices Website Cookies To change your cookie preferences/disable/opt-out of certain cookies (including cross-context behavioral advertising), visit our Cookie Preference Center .
62Please note, you may need to reset your preferences if you later visit our Website from a different device or browser or if you clear your cookies.
63Network Participants/Business Partners (B2B) If you’ve previously expressed interest in our products and services for your financial institution and you no longer wish to receive marketing communications from us, you can indicate your communication preference within the direct communication from us (e.g., using the unsubscribe link in the email you receive from us) or by emailing marketing@earlywarning.com .
64Please allow us a reasonable period of time in order to satisfy your request, as some communications may already be in process.
65California Network Participants/ Business partner (B2B) residents’ privacy rights If you are a California resident and you’ve interacted with us on behalf of your Network Participant/company/business (e.g., in a B2B commercial transaction, you’ve expressed interest in our products/services for your financial institution, you’ve expressed interest in becoming a service provider of EWS), the following data privacy rights are available to you: You have the right to...
66How?
67Third party direct marketing Request a list of what Personal Information (if any) we’ve shared with third parties for their own direct marketing purposes in the preceding calendar year and the names and addresses of those third parties.
68We do not share Personal Information with third parties for their own direct marketing purposes.
69Therefore, we have not shared Personal Information with third parties for direct marketing purposes within the last 12 months.
70Be informed Know the categories and specific pieces of Personal Information we collected about you, our business purposes for collecting Personal Information, the categories of sources that we’ve collected Personal Information from, the categories of third parties that we’ve disclosed Personal Information to, whether we’ve sold or shared Personal Information to a third party in the preceding 12 months, and the categories of third parties with which we’ve sold or shared Personal Information.
71Review this Privacy Notice in its entirety to learn more about the Personal Information we collect, why we collect Personal Information, the sources from which we collect Personal Information from, and who we may disclose Personal Information to.
72California Network Participants/Business Partners (B2B) Send an email to zelleprivacy@earlywarning.com with “California Network Participants/Business Partner (B2B) Data Privacy Rights Request” in the subject line.
73In the body of the email, please include: Your first name Your last name The name of your financial institution/business/company Your business email address or business telephone number Your California address Your business relationship with us (business partner/financial institution or service provider) Your request (access, correct, or delete personal information) Notes: In the past 12 months, we have not sold Personal Information from the Website.
74For purposes of this Privacy Notice, “sale” means the disclosure of Personal Information to a third-party for monetary or other valuable consideration.
75To the extent required by, and in accordance with applicable law, we will use commercially reasonable efforts to correct your Personal Information as directed by you, considering the nature and the purposes of maintaining your Personal Information.
76Under certain circumstances, we may not be able to correct your information because we have a legal obligation or other reason in which we must retain it in its current state (e.g., the nature of the data, the source of the data, to comply with law).
77Under certain circumstances, we may not be able to delete your information because we have a legal obligation or other reason that we must retain it.
78Correct inaccurate data Request that we correct inaccurate Personal Information that we maintain about you.
79Delete data Request that we delete your Personal Information.
80Access data Access your Personal Information that we’ve collected about you in the preceding 12 months following your request.
81Limit data Limit the use of sensitive Personal Information.
82Our Website does not collect sensitive Personal Information.
83Opt out Opt out of the sale or sharing of your Personal Information.
84As stated above, we do not sell Personal Information that we’ve collected from the Website with third parties.
85Our Website accepts Global Privacy Control (GPC) opt out preference signals.
86You may also opt out of the sharing of your Personal Information (for cross-context behavioral advertising, as defined by applicable U.S. state law), by using our Cookie Preferences .
87Free from discrimination Be free from discrimination for exercising your privacy rights We will not discriminate against you for exercising your choices and rights.
88Please note the above-listed rights are subject to certain exceptions.
89For instance, we cannot disclose or permit access to specific pieces of Personal Information if the disclosure or access would present a certain level of risk to the security of the Personal Information, your account with us or the security of our systems or networks.
90We may decline your request if we cannot verify your identity or confirm the Personal Information that we maintain belongs to you.
91If we cannot honor your request, we will let you know.
92Upon receipt of your “California Network Participants/ Business Partner (B2B) Data Privacy Rights Request” email, we will acknowledge receipt of your request and let you know how long we expect it will take us to complete your request (typically 45 days or less for most requests).
93When you make a request, we will attempt to verify that you are who you say you are.
94For example, we will attempt to match information that you provide in making your request with information that we have on file.
95We may need to request additional information from you to verify your identity or to understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled.
96You may designate an authorized agent to make a request on your behalf.
97Your authorized agent will be required to produce a signed authorization from you and additional identity verification may be required.
98Authorized agent requests may be made by sending an email to zelleprivacy@earlywarning.com .
99Our data retention practices We generally retain information collected on our Website for as long as it is necessary and relevant for our business operations and to comply with applicable law.
100See Section 3 for more information.
101Links to third party websites Our Website may contain links to other third-party websites, such as our Network Financial Institutions and regulatory bodies such as the Federal Trade Commission (FTC) and the Consumer Financial Protection Bureau (CFPB).
102When you leave our Website and visit those websites, you are bound by the privacy notices of those websites.
103We are not responsible for the privacy practices of these third-party websites, which are governed by their own privacy notices and practices.
104How we protect Personal Information To help us protect your Personal Information, we maintain technical, physical, and administrative security measures to protect against loss, misuse, unauthorized access, disclosure, or alteration.
105Some of the safeguards we use are firewalls, data encryption, physical access controls to our data centers and information access authorization controls.
106Where Personal Information is stored We are located in the United States.
107Our services are available for eligible United States users only.
108Our operations use a network of computers, cloud-based services, and other infrastructure and information technology that are based in the United States.
109Additionally, we may use service providers/ third parties that may process and/or store your Personal Information in the United States, the European Union, and in other countries.
110Changes to this Privacy Notice From time to time, we may update this Privacy Notice.
111We may notify you about material changes in the way we treat Personal Information by placing a notice on the Website.
112You should check the Website frequently for updates.
113How to contact us If your questions are not answered in this Privacy Notice, you may email us at zelleprivacy@earlywarning.com , or write to us at Early Warning Services, LLC., Attn: Privacy Office, 5801 N Pima Rd, Scottsdale, AZ 85250.
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