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| 0 | Privacy Privacy Privacy Center Privacy Principles Privacy by Product Privacy Policy Teens on Snapchat Snap and Ads Privacy Through Security Privacy Policy Effective: April 7, 2025 Welcome to Snap Inc. ’s Privacy Policy. | 0 | Snap Values Policy Policy Your resource for understanding the rules and policies across Snapchat. |
| 1 | Community Guidelines We created these guidelines to encourage the broadest range of self-expression, while striving to make sure Snapchatters can use our services safely every day. | ||
| 2 | Content Guidelines Additional standards for algorithmic recommendation beyond the creator’s friends or subscribers Creator Monetization Policy Content must adhere to the policies to be eligible for monetization. | ||
| 3 | Advertising Policies These apply to all aspects of advertisements served by Snap. | ||
| 4 | Commercial Content Policy Applies to commercial content on the Snap platform other than ads served by Snap. | ||
| 5 | Privacy Privacy Policy This Policy explains how we collect and use your data and how you can control your information. | ||
| 6 | Privacy Principles At Snap, we make your privacy a priority. | ||
| 7 | We know your trust is earned every time you use Snapchat, or any of our other products and Services. | ||
| 8 | Privacy by Product Saving Snaps was designed with privacy in mind. | ||
| 9 | You control whether your Snaps can be saved within Snapchat. | ||
| 10 | Privacy Through Security Features and recommendations to help secure your account. | ||
| 11 | Teens on Snapchat Additional protections for teens on Snapchat. | ||
| 12 | Snap and Ads How we collect, use, and share your data with respect to ads. | ||
| 13 | Privacy Center Privacy policies tend to be pretty long — and pretty confusing. | ||
| 14 | That’s why we did our best to make our Privacy Policy brief, clear, and easy-to-read! | ||
| 15 | Learn More Safety Safety Center Here are some steps you can take to help stay safe! | ||
| 16 | Safety Policies We created these safety policies to help our community enhance their relationships with friends, family, and the world. | ||
| 17 | Safety Resources We work with industry experts and non-governmental agencies to provide resources and support to Snapchatters in need. | ||
| 18 | Safety Advisory Board Meet Snap's Safety Advisory Board members Council for Digital Well-Being Meet Snap's Council for Digital Well-Being Digital Well-Being Index Snap's Digital Well-Being Index highlights Gen Z's attitudes and perceptions about life online. | ||
| 19 | Information for Law Enforcement Snap is committed to assisting law enforcement while respecting the privacy and rights of our users. | ||
| 20 | Financial Sextortion We work with industry experts and non-governmental agencies to provide resources and support to Snapchatters. | ||
| 21 | Combating Illicit Drugs We work with industry experts and non-governmental agencies to provide resources and support to Snapchatters. | ||
| 22 | Report a Safety Concern If you ever experience harassment, bullying, or any other safety concern, you can always report it right to us. | ||
| 23 | Report an Underage Account Learn how to report an account you believe is under the minimum age to use Snapchat (including under 13). | ||
| 24 | Information for Parents The Parent’s Guide to Snapchat covers how Snapchat works, the key protections we offer for teens, how to use our parental controls, and answers common questions. | ||
| 25 | Learn More Transparency Transparency Report Transparency Report Twice a year, we publish transparency reports to provide insight and visibility into the nature and volume of content and accounts reported to us. | ||
| 26 | Resources Glossary Definitions of commonly used terms, policies, and operational practices discussed in our transparency report. | ||
| 27 | Ads Gallery Find European Union and Turkiye ads that delivered in the last 12 months and commercial content that’s live right now. | ||
| 28 | Researchers For EU DSA Research Requests. | ||
| 29 | Election Integrity Overview of Snap's approach to safeguarding the integrity of elections around the world. | ||
| 30 | About In our Transparency Report, we disclose data regarding our safety efforts across our platform. | ||
| 31 | Here we provide additional context and insight into our safety principles, policies, and practices, as well as links to various safety and privacy resources. | ||
| 32 | Learn More News Privacy Privacy Privacy Center Privacy Principles Privacy by Product Privacy Policy Teens on Snapchat Snap and Ads Privacy Through Security We've updated our Privacy Policy, effective September 21, 2026. | ||
| 33 | You can view the prior Privacy Policy, which applies to all users until September 21, 2026, here . | ||
| 34 | Privacy Policy Effective: September 21, 2026 Welcome to Snap Inc. ’s Privacy Policy. | ||
| 6 | And if you’re a Spectacles user you can learn more on how we collect and use your data in the Spectacles Supplemental Privacy Policy . | 40 | If you’re a SPECS user you can learn more on how we collect and use your data here . |
| 14 | This Policy covers our Snapchat app as well as our other products, services, and features, such as Bitmoji, Spectacles, and our advertising and commerce initiatives. | 48 | This Policy covers our Snapchat app as well as our other products, services, and features, such as Bitmoji, SPECS, and our advertising and commerce initiatives. |
| 15 | When you read "Services" in this Policy, we’re talking about all of them. | 49 | When you read “Services” in this Policy, we’re talking about all of them. |
| 16 | Also, if you see us refer to our "Terms," we mean the Terms of Service that you agree to when you sign up for our Services. | 50 | Also, if you see us refer to our “Terms,” we mean the Terms of Service that you agree to when you sign up for our Services. |
| 17 | Finally, if you see the term "Snapchatter" we are often using that as shorthand for any user of our Services. | 51 | Finally, if you see the term “Snapchatter” we are often using that as shorthand for any user of our Services. |
| 22 | You can access and edit most of your basic account information right in our Services. | 56 | You can access and edit most of your basic information, including account details (information about you, like your name, username, email address, birthday, and phone number), right in our Services. |
| 29 | In some cases you may want to share content with your friends, and in other instances you may want to share it with the public. | 63 | In some cases you may want to share content with just your friends, and in other instances you may want to share it with the public. |
| 59 | To do this, we ask you to provide us with account details (information about you, like your name, username, email address, birthday, and phone number). | 93 | To do this, we ask you to provide us with account details . |
| 62 | Of course, you’ll also provide us with information you send through or save within our Services, including content and information about that content, and content you share and generate with our AI Features (content, or “Inputs,” including text, images, video, audio, precise location, and engagement, used to generate content and responses, or “Outputs”). | 96 | Based on your region, we may also use information you provide to estimate or infer your age or ask you to verify your age. |
| 63 | We consider some of this information to be private content and communications (like Snaps and Chats with friends, voice and video calls, and content that is saved in My Eyes Only). | 97 | Of course, you’ll also provide us with information you send through or save within our Services, including content and information about that content, and content you share and generate with our AI Features (content, or “Inputs,” including text, images, video, audio, precise location, and engagement, including content you share with My AI, used to generate content and responses, or “Outputs,”). |
| 98 | We consider some of this information to be private content and communications (like Snaps and Chats with your friends, voice and video calls, and content that is saved in My Eyes Only). | ||
| 72 | Content information includes information based on the content of the image, video, or audio — so if you post a Spotlight of a basketball game, we may use that information to show you more content on Spotlight about basketball. | 107 | Content information includes information based on the content of the image, video, or audio — so if you post a Spotlight of a basketball game, we may use that information to show you more content on Spotlight about basketball, or if you enable certain face grouping features, we may use information about faces detected in your Memories to help you organize and find Snaps featuring the same person. |
| 73 | This also includes device information (such as your hardware or software, operating system, device memory, advertising identifiers, apps installed, browser type, information from device sensors that measure the motion of your device or compasses and microphones, including whether you have headphones connected, and information about your wireless and mobile connections), location information (IP address), information collected by cookies and similar technologies , depending on your settings, (cookies, pixels (small graphic data that recognize user activity, such as if and how often a user has visited a website), web storage, unique advertising identifiers), and log information (such as details about how you’ve used our Services, access times, pages viewed, IP address, and unique identifiers like cookies). | 108 | This also includes device information (such as your device hardware or software, operating system, device memory, advertising identifiers, apps installed, browser type, information from device sensors that measure the motion of your device or compasses and microphones, including whether you have headphones connected, and information about your wireless and mobile connections), IP address-based location information (IP address), information collected by cookies and similar technologies , depending on your settings, (cookies, pixels (small graphic data that recognize user activity, such as if and how often a user has visited a website), web storage, unique advertising identifiers), and log information (such as details about how you’ve used our Services, access times, pages viewed, IP address, and unique identifiers like cookies). |
| 74 | If you’ve explicitly granted device-level permissions, device information may also include information about your device phonebook (contacts and related information), images and other information from your device’s camera, photos, and microphone (like the ability to take photos, videos, view stored photos and videos, and access the microphone to record audio while recording video), and location information (precise location through methods like GPS signals). | 109 | If you’ve explicitly granted device-level permissions, device information may also include information about your device phonebook (contacts and related information), images and other information from your device’s camera, photos, and microphone (like the ability to take photos, videos, view stored photos and videos, and access the microphone to record audio while recording video), and precise location information (precise location through methods like GPS signals). |
| 91 | So if there's a dog in the photo, it may be searchable in Memories by the term “dog,” show up on the Map at the location where you created the Memory, and inform us that you’re into dogs so we can surface you fun dog videos and dog food ads in other parts of our Services, such as Spotlight. | 126 | So, if there's a dog in the photo, it may be searchable in Memories by the term “dog,” show up on the Map at the location where you created the Memory, and inform us that you’re into dogs so we can surface you fun dog videos and dog food ads in other parts of our Services, such as Spotlight. |
| 127 | If you enable certain face grouping features, we may use information about faces in your Memories to improve search, organization, and personalization in Memories (for example, by suggesting Memories with the same friend). | ||
| 93 | We may show recommended places on the Snap Map, generate stickers, or even generate Snaps and other content using AI, infer your interests based on your content or activity, or customize the content we show you, including ads. | 129 | We may show recommended places on the Snap Map, generate content with our AI Features like stickers or Snaps, infer your age or interests based on your content or activity, or customize the content we show you, including ads. |
| 102 | We do not use the private content and communications you send to your friends to personalize your experience, make recommendations, or show you ads. | 138 | We do not use the private content and communications you send to people who are your friends to personalize your experience, make recommendations, or show you ads. |
| 120 | In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through generative AI features (artificial intelligence capable of generating text, images, or other media, using generative models. | 156 | In order to do this, we also develop and improve the algorithms and machine learning models (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through our AI features . |
| 157 | Our AI features typically use generative AI (artificial intelligence capable of generating text, images, or other media, using generative models. | ||
| 122 | We use algorithms and machine learning models for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. | 159 | We use algorithms, machine learning models , and generative AI for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms or Community Guidelines violations. |
| 133 | We also engage in research and development to develop new techniques and technologies (e.g., new machine learning models or hardware, such as Spectacles). | 170 | We also engage in research and development to develop new techniques and technologies (e.g., new machine learning models or hardware, such as SPECS). |
| 134 | The results of our research are sometimes used in features on Snapchat, and we sometimes publish papers about things like overall behaviors and consumer trends (which will only have aggregated data across our user base, and not contain any private information about you specifically). | 171 | The results of our research are sometimes used in features on Snapchat, and we sometimes publish papers about things like overall behaviors and consumer trends (which will only have aggregated data across our user base, and not contain any of your private content and communications or personal information about you specifically). |
| 135 | Enhance the Safety & Security of Our Services We use your information to enhance the safety and security of our Services, verify Snapchatter identity, and prevent fraud or other unauthorized or illegal activity. | 172 | Enhance the Safety & Security of Our Services We use your information to enhance the safety and security of our Services, verify Snapchatter identity or age, and prevent fraud or other unauthorized or illegal activity. |
| 175 | We may use automated tools to detect potential violations of our Terms or Community Guidelines including harmful or unlawful activity and confirm age-appropriate use. | ||
| 176 | These tools may use signals such as account, device, usage, and content-related information described in this Policy. | ||
| 145 | Enforce Our Terms & Policies We use the data we collect to enforce our Terms and the law. | 184 | Enforce Our Terms & Policies We use the data we collect to enforce our Terms, policies, and the law. |
| 148 | In some cases, we may also use or share your information to cooperate with law enforcement requests, escalate safety issues to law enforcement, industry partners, or others, or comply with our legal obligations. | 187 | In some cases, we may also use or share your information to cooperate with law enforcement requests, escalate safety issues to law enforcement, industry partners, or others, or comply with our legal obligations, including to verify the ages of our users. |
| 153 | To provide our Services to you and our community, we may share your information with your friends on Snapchat or other Snapchatters. | 192 | To provide our Services to you and our community, we may share some of your information with your friends on Snapchat or other Snapchatters. |
| 154 | For example, the content you post to Stories, or your status as a premium subscriber, can be viewed by your Friends if you allow them. | 193 | For example, the content you post to Stories, your current or recent activity status, or your status as a premium subscriber, can be viewed by your Friends if you allow it. |
| 158 | We do not share message content. | 197 | We do not share the content of private content and communications . |
| 161 | Most of the features on Snapchat are private and for Friends only, but we also offer public features that allow you to opt in to showcase your best Snaps to the world, such as Spotlight, Snap Map, or your Public Profile. | 200 | Most of the features on Snapchat are private and for Friends only, but we also offer features that allow you to create and share public content to showcase your best Snaps to the world, such as Spotlight, Snap Map, or your Public Profile. |
| 164 | Learn more . | 203 | Learn more. |
| 167 | If you decide to connect your Snapchat account with a third-party app, we will share any additional information you direct us to. | 206 | If you decide to connect your Snapchat account with a third-party app, we will share any additional information associated with your account that you direct us to for the purpose of fulfilling the connection request. |
| 171 | We do not share private communications with them. | 210 | We do not share private content and communications with our service providers to use for their own purposes. |
| 176 | This does not include private communications. | 215 | This does not include sharing private content and communications . |
| 184 | We may share your information within those internal subsidiaries as needed to carry out our Services. | 223 | We may share your information within those internal subsidiaries at your direction, the direction of other users, or as needed to carry out our own and our affiliates’ Services. |
| 188 | Examples include integrations in Lenses, Camera editing tools, to provide Scan results, and third-party developer integrations. | 227 | Examples include integrations in Lenses, Camera editing tools, and the Map, and third-party developer integrations with our Services. |
| 189 | Through these integrations, you may be providing information to the integrated partner as well as to Snap. | 228 | Your information may be provided to the integrated partner through these integrations, as well as to Snap. |
| 201 | For example, if you store something in Memories, we will keep it as long as you need it, but when you Chat with a friend, our systems are designed to delete Chats you send within 24 hours after your friend reads it ( unless you’ve changed your default settings or decide to save it ). | 240 | For example, if you store something in Memories, we will keep it as long as you need it, but when you Chat with a friend, our systems are designed to delete Chats you send within 24 hours after your friend reads it (unless you’ve changed your default settings or decide to save it). |
| 211 | For example, we store location information for different lengths of time based on how precise it is and which Services you use. | 250 | For example, we store location information (IP-address based or precise, depending on your permissions) for different lengths of time based on how precise it is and which Services you use. |
| 273 | We may use age-assurance measures, including automated tools, to help determine whether users meet minimum age requirements or should receive age-appropriate protections. | ||
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