Old version
March 19, 2026 14:53 UTC
d0a0cfbe96482ab5946638fd3bff2545798ef44f73e745f46e324b68e42127bf
CA-V-000136
New version
April 19, 2026 06:14 UTC
08c602b01bc20ce68b00c8f8914733f3a8367c9aa9dd499607c67822e3987487
CA-V-000729
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Change Summary
Nintendo updated its privacy policy to clarify how it collects and uses data from children and shifted its third-party privacy certification from ESRB to CARU. The policy now explicitly states that persistent identifiers like IP addresses and device IDs are collected from child users for specific operational purposes, and parents can now see a named list of third-party apps authorized to access their child's account. The company also expanded its disclosure of location data use to include check-ins at Nintendo locations and events.
medium severity
2 Sentences added
0 Sentences removed
9 Sentences modified
65 Sentences before
67 Sentences after
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0Nintendo Privacy Policy Last Updated: 05/2025 What's changed?0Nintendo Privacy Policy Last Updated: 4/2026 What's changed?
8If you or your device experiences an error, we collect information about the error, the time the error occurred, the application or features being used, the state of the application when the error occurred, and any communications or content provided at the time the error occurred.8If your device experiences an error, we collect information about the error, the time the error occurred, the application or features being used, the state of the application when the error occurred, and any communications or content provided at the time the error occurred.
18When we have your location information, we use it to tailor our services for you and others, like allowing you to play location-based games or helping you establish friend relationships with other users.18When we have your location information, we use it to tailor our services for you and others, like allowing you to check into specific events or Nintendo locations, to play location-based games or helping you establish friend relationships with other users.
50Information retention and information security Your information will only be retained as long as reasonably necessary for the purposes set out in this privacy policy, and in accordance with applicable law.50Information retention and information security We retain personal information only for as long as reasonably necessary for the purposes for which it was collected as set out in this privacy policy, after which time it is deleted, or de-identified in accordance with our retention practices based on the sensitivity of the data, account activity, features or services used and applicable law.
55However, please note that we collect, and we permit our service providers to collect, persistent identifiers, such as IP addresses, device identifiers and other unique identifiers from such child users, solely for purposes necessary to support the internal operations of our services, including maintaining or analyzing the functionality of the Nintendo services, protecting the security or integrity of the user or the Nintendo services, fraud prevention, service improvements and debugging, authenticating users of the website or online service, serving contextual advertising on the website or online service, fulfilling a request of a child, and ensuring legal or regulatory compliance.
56We’ve also implemented internal policies and contractual restrictions to help ensure that this information is only used for these purposes.
56Parents or guardians may review, modify, or delete your child's information, or withdraw consent, by contacting us using the contact information provided at the end of this privacy policy, and may manage which third-party games and applications can access and use the child's Nintendo Account information through your Nintendo Account profile settings. 7.58Parents or guardians may review, modify, or delete your child's information, or withdraw consent, by contacting us using the contact information provided at the end of this privacy policy, and may view the list of third-party games and applications, identified by name, that have been authorized to receive your child’s account information and may manage which third-party games and applications can continue to access and use the child's Nintendo Account information through your Nintendo Account profile settings. 7.
60ESRB Certification This privacy policy and the certification seal located on our websites that link to this policy confirms that we are a valid licensee, and participating member, of the Entertainment Software Rating Board's Privacy Certified Program.62CARU Certification This privacy policy and the certification seal located on our websites that link to this policy confirms that we are a valid licensee, and participating member, of the Children’s Advertising Review Unit’s Privacy Certified Program.
62As a licensee in this privacy certification program, we are subject to frequent audits of our websites and other enforcement and accountability mechanisms administered independently by the ESRB.64As a licensee in this privacy certification program, we are subject to frequent audits of our websites and other enforcement and accountability mechanisms administered independently by the CARU.
63All of our sites containing the ESRB certification seal have been reviewed, and certified, by ESRB to meet established online information collection and use practices. 9.65All of our sites containing the CARU certification seal have been reviewed, and certified, by CARU to meet established online information collection and use practices. 9.
64Contact information If you have any questions, concerns or comments regarding this privacy policy, or any of our privacy practices, please contact us via email at privacypolicy@noa.nintendo.com , via phone at 1-888-977-7627, or via regular mail at Nintendo of America Inc., Attn: Privacy Administrator, 4600 150th Avenue NE, Redmond, WA 98052, U.S.A. You may also contact ESRB Privacy Certified via email at privacy@esrb.org , or at https://www.esrb.org/privacy/contact/ .66Contact information If you have any questions, concerns or comments regarding this privacy policy, or any of our privacy practices, please contact us via email at privacypolicy@noa.nintendo.com , via phone at 1-888-977-7627, or via regular mail at Nintendo of America Inc., Attn: Privacy Administrator, 4600 150th Avenue NE, Redmond, WA 98052, U.S.A. You may also contact CARU Privacy Certified via email at InfoCaru@bbbnp.org , or at https://bbbprograms.org/programs/children/caru/complaints .
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