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| 0 | Privacy Statement | Netflix Help Center Help Center Join Netflix Sign In Help Center Back to Help Home Print Contacting Us Section A: Our Collection, Use, and Disclosure of Personal Information The Categories of Personal Information We Collect Where We Collect Personal Information From How We Use Your Personal Information Who We Disclose Personal Information To International Transfers of Personal Information Supplemental Privacy Disclosures Section B: Your Rights and Controls Your Privacy Rights Communication and Marketing Preferences Advertising Choices Cookie Choices Contact and Questions Section C: Access to Account and Profiles Section D: Cookies and other Technologies Cookies and Similar Technologies, Pixel Tags, Hashed Identifiers, and Resettable Device Identifiers Why Does Netflix Use These Technologies? | 0 | Privacy Statement | Netflix Help Center Help Center Join Netflix Sign In Help Center Back to Help Home Print Contacting Us Section A: Our Collection, Use, and Disclosure of Personal Information The Categories of Personal Information We Collect Where We Collect Personal Information From How We Use Your Personal Information Who We Disclose Personal Information To International Transfers of Personal Information Supplemental Privacy Disclosures Section B: Your Rights and Controls Your Privacy Rights Communication and Marketing Preferences Advertising Choices Cookie Choices Contact and Questions Section C: Access to Account and Profiles Section D: Cookies and other Technologies Cookies and Similar Technologies, Pixel Tags and other Identifiers Why Does Netflix Use These Technologies? |
| 2 | Section E: Other Important Privacy Disclosures Sharing Functionality in our Service Security Retention of Personal Information Other Websites, Platforms and Applications Minors Changes to this Privacy Statement Section F: Supplemental Privacy Disclosures for Certain Services Netflix Games Supplemental Privacy Disclosures The Categories of Personal Information We Collect How We Use Your Personal Information Who We Disclose Personal Information To Other Players Games on TV and on Netflix.com Contacting Us Section A: Our Collection, Use, and Disclosure of Personal Information The Categories of Personal Information We Collect Where We Collect Personal Information From How We Use Your Personal Information Who We Disclose Personal Information To International Transfers of Personal Information Supplemental Privacy Disclosures Section B: Your Rights and Controls Your Privacy Rights Communication and Marketing Preferences Advertising Choices Cookie Choices Contact and Questions Section C: Access to Account and Profiles Section D: Cookies and other Technologies Cookies and Similar Technologies, Pixel Tags, Hashed Identifiers, and Resettable Device Identifiers Why Does Netflix Use These Technologies? | 2 | Section E: Other Important Privacy Disclosures Sharing Functionality in our Service Security Retention of Personal Information Other Websites, Platforms and Applications Minors Changes to this Privacy Statement Section F: Supplemental Privacy Disclosures for Certain Services Netflix Games Supplemental Privacy Disclosures The Categories of Personal Information We Collect How We Use Your Personal Information Who We Disclose Personal Information To Other Players Games on TV and on Netflix.com Contacting Us Section A: Our Collection, Use, and Disclosure of Personal Information The Categories of Personal Information We Collect Where We Collect Personal Information From How We Use Your Personal Information Who We Disclose Personal Information To International Transfers of Personal Information Supplemental Privacy Disclosures Section B: Your Rights and Controls Your Privacy Rights Communication and Marketing Preferences Advertising Choices Cookie Choices Contact and Questions Section C: Access to Account and Profiles Section D: Cookies and other Technologies Cookies and Similar Technologies, Pixel Tags and other Identifiers Why Does Netflix Use These Technologies? |
| 4 | Section E: Other Important Privacy Disclosures Sharing Functionality in our Service Security Retention of Personal Information Other Websites, Platforms and Applications Minors Changes to this Privacy Statement Section F: Supplemental Privacy Disclosures for Certain Services Netflix Games Supplemental Privacy Disclosures The Categories of Personal Information We Collect How We Use Your Personal Information Who We Disclose Personal Information To Other Players Games on TV and on Netflix.com Privacy Statement This Privacy Statement explains how we collect, use, and disclose your personal information when you use the " Netflix service ” (that term and “ Netflix content ” are defined in the Netflix Terms of Use available at netflix.com/terms ) or anywhere we display or reference this Privacy Statement. | 4 | Section E: Other Important Privacy Disclosures Sharing Functionality in our Service Security Retention of Personal Information Other Websites, Platforms and Applications Minors Changes to this Privacy Statement Section F: Supplemental Privacy Disclosures for Certain Services Netflix Games Supplemental Privacy Disclosures The Categories of Personal Information We Collect How We Use Your Personal Information Who We Disclose Personal Information To Other Players Games on TV and on Netflix.com Privacy Statement This Privacy Statement explains how we collect, use, and disclose your personal information when you interact with the " Netflix service ” (that term and “ Netflix content ” are defined in the Netflix Terms of Use available at netflix.com/terms ) or anywhere we display or reference this Privacy Statement. |
| 11 | Section A: Our Collection, Use, and Disclosure of Personal Information The Categories of Personal Information We Collect We collect the following categories of personal information about you: Personal details: When you create your Netflix account, we collect your contact information (such as your email address) and authentication information for your login (such as a password). | 11 | Section A: Our Collection, Use, and Disclosure of Personal Information The Categories of Personal Information We Collect We collect the following categories of personal information about you: Personal details: When you register with the Netflix service, we collect your contact information (such as your email address) and authentication information for your login (such as a password). |
| 12 | Depending on how you subsequently set up your account and method of payment, and which features you use, we also collect one or more of the following: first and last name, phone number, postal address, gender, date of birth, and other identifiers you provide to us. | 12 | Depending on your interaction with the Netflix service, we also collect one or more of the following: first and last name, phone number, postal address, gender, date of birth, and other identifiers you provide to us. |
| 13 | Payment details: We collect your payment details, and other information to process your payments, including your payment history, billing address, and gift cards and promotional offers you have redeemed. | 13 | Payment details: We collect your Payment Method (as defined in the Netflix Terms of Use), and other information to process your payments (such as when you subscribe to the Netflix service), including your payment history, billing address, and gift cards and Offers (as defined in the Netflix Terms of Use) you have redeemed. |
| 14 | Purchase information: We collect purchase information such as information you provide to us when you make a purchase with Netflix, your purchase history and other products purchased or considered (such as those in your shopping cart), and overall purchase habits. | 14 | Purchase information: We collect purchase information such as information you provide when you make a purchase with Netflix, your purchase history and other products purchased or considered (such as those in your shopping cart), and overall purchase habits. |
| 16 | Usage information: We collect information about your interaction with the Netflix service (including playback events, such as play, pause, etc.), choices made when engaging with interactive titles, your Netflix game activity (such as gameplay, game use and interaction information, and progress or saved game information), Netflix viewing and gaming history, search queries on the Netflix service, and other information about your use and interaction with the Netflix service (such as app clicks, text input, page views, time and duration of access, and camera/photo access for QR-code and similar functionality). | 16 | Usage information: We collect information about your interaction with the Netflix service (including playback events, such as play, pause, etc.); choices made when engaging with interactive titles, your Netflix game activity (such as gameplay, game use and interaction information, and progress or saved game information); Netflix viewing and gaming history; search queries on the Netflix service; voice inputs (including transcripts and recordings) when using voice-related features; and other information about your use and interaction with the Netflix service (such as app clicks, text input, page views, time and duration of access, and camera/photo access for QR-code functionality and Netflix games features). |
| 17 | Advertising information: We collect information about the ads on the Netflix service (“ Advertisements ,” as defined in the Netflix Terms of Use) that you view or interact with, device information (such as resettable device identifiers), IP addresses, and information provided by Advertising Companies (such as information about your likely interests they have collected or inferred from your visits to other websites and apps). | 17 | Advertising information: We collect information about the advertisements on the Netflix service that you view or interact with, device information (such as resettable device identifiers), IP addresses, inferences we make about you or your household based on data we collect from or about you (such as the types of ads you or your household prefer to see), and information provided by Advertising Companies (such as your demographic information, likely interests they have collected or inferred from your interactions and purchases through their own and other websites and apps). |
| 18 | We use this information to support Advertisements (including behavioral advertisements in accordance with your preferences). | 18 | We also collect information on Advertiser websites and apps. |
| 19 | Device and network information: We collect information about your computer or other Netflix capable devices you might use to access our service (such as smart TVs, mobile devices, set top boxes, gaming systems, and other streaming media devices), your network, and network devices. | 19 | We use this information to support advertisements (including behavioral advertisements in accordance with your preferences. |
| 20 | The information includes: device IDs or other unique identifiers, including for your network devices (such as your router), and devices that are Netflix capable on your network; IP addresses (which can be used to tell us the general location of your device, such as your city, state/province, and postal code); device and software characteristics (such as type and configuration), referring source (for example, referrer URLs), standard web browser and mobile app log information, and connection information including type (such as wifi or cellular); performance data such as crash reports, timestamps, and debug log messages; and cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section “Cookies and other Technologies”). | 20 | " Behavioral Advertisements " are those that are selected based on information about your use and/or interactions with unaffiliated third party services). |
| 21 | Device and network information: We collect information about your computer or other Netflix supported devices you might use to access our service (such as smart TVs, mobile devices, set top boxes, gaming systems, and other streaming media devices), your network, and network devices. | ||
| 22 | The information includes: device IDs or other unique identifiers, including for your network devices, and devices that are Netflix supported on your network; IP addresses (which can be used to tell us the general location of your device, such as your city, state/province, and postal code); device and software characteristics (such as type and configuration), referring source (for example, referrer URLs), standard web browser and mobile app log information, and connection information including type (such as wifi or cellular); performance data such as crash reports, timestamps, and debug log messages; and cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section “Cookies and other Technologies”). | ||
| 36 | Advertising Companies: We may collect advertising information about you from other sources to support Advertisements, including the following (collectively referred to as “ Advertising Companies ”): Advertisers that run Advertisements on Netflix (“ Advertisers ”) may provide us with unique identifiers (for example, cookies or resettable device identifiers), demographic information and other information (such as information about your likely interests they have collected or inferred based on your activities online) in order to deliver Advertisements; service providers that facilitate the sale, operations, and management of Advertisements (“ Ad Service Providers ”); ad measurement companies that support Netflix and Advertisers in understanding the effectiveness of Advertisements (“ Ad Measurement Companies ”); and online and offline information providers to support Advertisements (for example, they may provide us your general location information bas ed on your device’s IP address, such as city, state, and postal code or supplementing information we may have about you with demographic data, or provide us information about your likely interests they have collected or inferred based on your activities onlin e ). | 38 | Advertising Companies: We may collect advertising information about you from other sources to support advertisements, including the following (collectively referred to as “ Advertising Companies ”): Advertisers that run advertisements on Netflix (“ Advertisers ”) may provide us with or allow us to collect unique identifiers (for example, cookies or resettable device identifiers), and demographic information and other information (such as information about the interactions and purchases on their websites and apps and likely interests they have collected or inferred based on their visitors' activities online) to deliver and support advertisements; service providers that facilitate the sale, operations, and management of advertisements (“ Ad Service Providers ”); ad measurement companies that support Netflix and Advertisers in understanding the effectiveness of advertisements (“ Ad Measurement Companies ”); and online and offline information providers to support advertisements (for example, they may provide us your general location information bas ed on your device’s IP address, such as city, state, and postal code, supplement information we may have about you with demographic data, or provide us information about your likely interests they have collected or inferred based on your activities onlin e ). |
| 43 | To research, analyze, and improve our services such as analyzing and understanding our audience to improve our services and optimize Netflix content selection and service delivery. | 45 | To research, analyze, and improve our services such as analyzing and understanding how users interact with the Netflix service, to improve our services and optimize Netflix content selection and service delivery. |
| 48 | To send marketing and informational messages including news and promotional communications about our service, new features, available Netflix content, and special offers, as well as Netflix marketing on third party services. | 50 | To send marketing and informational messages including news and promotional communications about our service, new features, available Netflix content, Offers, as well as Netflix marketing on third party services. |
| 52 | Depending on the nature of the message we send, we may use the following categories of personal information for this purpose: personal details, Netflix account/profile information, purchase information, usage information, device and network information, and communications. | 54 | Depending on the nature of the message we send, we may use the following categories of personal information for this purpose: personal details, payment details, Netflix account/profile information, purchase information, usage information, device and network information, and communications. |
| 53 | To support Advertisements including to provide, analyze, administer, enhance, optimize, select, deliver, and measure Advertisements. | 55 | To support advertisements including to provide, analyze, administer, enhance, optimize, select, deliver, and measure advertisements. |
| 54 | We use the following categories of personal information for this purpose: personal details, Netflix account/profile information, usage information, advertising information, and device and network information. | 56 | We use the following categories of personal information for this purpose: personal details, payment details, purchase information, Netflix account/profile information, usage information, advertising information, and device and network information. |
| 55 | We use your personal information to present you with Advertisements. | 57 | We use your personal information to present you with advertisements. |
| 56 | Some of our Advertisements may be behavioral advertisements (“ behavioral advertisements ” are those that are selected based on information about your use and/or interactions with unaffiliated third party services). | 58 | Some of our advertisements may be Behavioral Advertisements. |
| 61 | This also includes determining whether and for which Netflix signup offers you are eligible and whether a particular device is permitted to use the account consistent with the Netflix Terms of Use. | 63 | This also includes determining whether a particular device is permitted to use the account consistent with the Netflix Terms of Use. |
| 63 | Who We Disclose Personal Information To We may disclose your personal information to the following parties: The Netflix family of companies: We share your personal information among the Netflix family of companies (see help.netflix.com/legal/corpinfo ) as needed for the following purposes : to provide our service; to administer and operate our business; to research, analyze, and improve our services; to enable Partner integrations and promotions; to send marketing and informational messages; to support Advertisements; for safety, security, and fraud prevention; and to comply with law and enforce the Netflix Terms of Use. | 65 | Who We Disclose Personal Information To We may disclose your personal information to the following parties: The Netflix family of companies: We share your personal information among the Netflix family of companies (see help.netflix.com/legal/corpinfo ) as needed for the following purposes : to provide our service; to administer and operate our business; to research, analyze, and improve our services; to enable Partner integrations and promotions; to send marketing and informational messages; to support advertisements; for safety, security, and fraud prevention; and to comply with law and enforce the Netflix Terms of Use. |
| 67 | To help maintain the safety and security of our service and users, we and our Service Providers may monitor and record message content (such as chat functionality) to identify harmful behavior, security risks, and violations of the Netflix Terms of Use and community guidelines. | 69 | To help maintain the safety and security of our service and users, we and our Service Providers may monitor and record message content (such as text or voice chat functionality) to identify harmful behavior, security risks, and violations of the Netflix Terms of Use and community guidelines. |
| 69 | Partners: If you have a relationship with one or more of our Partners, we may share certain personal information with them to fulfill your requests in compliance with applicable law. | 71 | Partners: If you have a relationship with one or more of our Partners, we may share certain personal information with them in compliance with applicable law. |
| 72 | Netflix marketing providers: When we market Netflix on third party services, some of those services, as well as the marketing Service Providers that we use to purchase, deliver, optimize, or measure our marketing (collectively “ Netflix Marketing Providers ”) may receive information from us (for example, the steps completed in Netflix membership process). | 74 | Netflix marketing providers: When we market Netflix on third party services, some of those services, as well as the marketing Service Providers that we use to purchase, deliver, optimize, or measure our marketing (collectively “ Netflix Marketing Providers ”), may receive information from us (for example, the steps completed in the Netflix registration process). |
| 73 | Common uses of this type of information are to measure the effectiveness and optimize our marketing campaigns, and to avoid marketing to a device of a person that is already a Netflix member. | 75 | Common uses of this type of information are to measure the effectiveness and optimize our marketing campaigns. |
| 77 | Advertising Companies: We may disclose certain personal information to Advertising Companies (see definition above) in order to select Advertisements shown on Netflix, to facilitate interaction with Advertisements, and to measure and improve effectiveness of Advertisements. | 79 | Advertising Companies: We may disclose certain personal information to Advertising Companies (see definition above) in order to select advertisements shown on Netflix, to facilitate interaction with advertisements, and to measure and improve effectiveness of advertisements. |
| 78 | These companies may process your personal information for the following purposes : to support Advertisements. | 80 | These companies may process your personal information for the following purposes : to support advertisements. |
| 79 | Promotional collaborations: We may collaborate with third parties to offer promotions. | 81 | Promotional collaborations: We may collaborate with third parties for Offers. |
| 80 | To fulfill these types of promotions, we and the third parties may use your personal information for the following purposes : to enable Partner integrations and promotions; and to send marketing and informational messages. | 82 | To fulfill these types of Offers, we and the third parties may use your personal information for the following purposes : to enable Partner integrations and promotions; and to send marketing and informational messages. |
| 82 | We may disclose your personal information in such instances for the following purposes : to provide our service; to administer and operate our business; to research, analyze, and improve our services; to enable Partner integrations and promotions; to send marketing and informational messages; to support Advertisements; for safety, security, and fraud prevention; and to comply with law and enforce the Netflix Terms of Use. | 84 | We may disclose your personal information in such instances for the following purposes : to provide our service; to administer and operate our business; to research, analyze, and improve our services; to enable Partner integrations and promotions; to send marketing and informational messages; to support advertisements; for safety, security, and fraud prevention; and to comply with law and enforce the Netflix Terms of Use. |
| 99 | If you are the account owner, to download a copy of your personal information go to: netflix.com/account/getmyinfo . | 101 | To download a copy of your personal information go to: netflix.com/account/getmyinfo . |
| 107 | You can exercise the rights described above when we receive a verified request in accordance with applicable law. | 109 | For any other requests, or if you are unable to exercise your rights using any of the methods explained above, please contact privacy@netflix.com. You can exercise the rights described above when we receive a verified request in accordance with applicable law. |
| 120 | Some third party services allow us to reach users with online marketing about Netflix content or the Netflix service by sending privacy protected contact information to the third party. | 122 | Some third party services allow us to reach users with online marketing about Netflix content or the Netflix service by sending privacy protective contact information to the third party. |
| 121 | Privacy protected contact information means we use pseudonymization technologies (such as hashing) to convert the original contact information (such as an email address or phone number) into a value (typically a long alphanumeric sequence of characters) that cannot, by itself, reveal your identity or contact information. | 123 | Privacy protective contact information means we use pseudonymization technologies (such as hashing) to convert the original contact information (such as an email address or phone number) into a value (typically a long alphanumeric sequence of characters) that cannot, by itself, reveal your identity or contact information. |
| 122 | The third party compares Netflix’s privacy protected contact information with privacy protected contact information in its own database and there will be a match only if you have used the same contact information with both Netflix and the third party. | 124 | The third party compares Netflix’s privacy protective contact information with privacy protective contact information in its own database and there will be a match only if you have used the same contact information with both Netflix and the third party. |
| 124 | You can indicate your choices regarding the Matched Identifier Communications in the “Privacy and data settings” (for the relevant profile) within the “Account” section of our website. | 126 | You can indicate your choices regarding the Matched Identifier Communications on third party services in the “Privacy and data settings” (for the relevant profile) within the “Account” section of our website. |
| 127 | Advertising Choices Behavioral Advertising Choices We respect your behavioral advertising preferences, and you can turn off behavioral advertisements at any time by changing the “Behavioral Advertising” setting located in the “Privacy and data settings” menu (for the relevant profile) of the “Account” section of our website. | 129 | Advertising Choices Behavioral Advertising Choices for Advertisements on Netflix We respect your Behavioral Advertising preferences, as applicable. |
| 128 | If your behavioral advertisements setting is off, you will still see Advertisements, but they will be non-behavioral advertisements. | 130 | If you are eligible for Behavioral Advertisements, a “Behavioral Advertising” setting will be available to you in the “Privacy and data settings” menu (for the relevant profile) of the “Account” section of our website that you can adjust at any time. |
| 129 | An option to opt out is not provided in a Kids profile because we do not engage in behavioral advertising on Kids profiles. | 131 | If your Behavioral Advertisements setting is off, you will still see advertisements, but they will be non-behavioral advertisements. |
| 130 | Digital Advertising Alliance Opt Out Control Netflix supports the following self-regulatory programs, which provide additional privacy choices for behavioral advertising: In Europe: European Interactive Digital Advertising Alliance (EDAA) In Canada: AdChoices: Digital Advertising Alliance of Canada (DAAC) / Choix de Pub: l'Alliance de la publicité numérique du Canada (DAAC) In the US: Digital Advertising Alliance (DAA) To learn more about your personal information choices, please see help.netflix.com/node/100637 . | 132 | An option to opt out is not provided in a Kids profile because we do not engage in Behavioral Advertising on Kids profiles. |
| 133 | Digital Advertising Alliance Opt Out Control Netflix supports the following self-regulatory programs, which provide additional privacy choices for Behavioral Advertising: In Europe: European Interactive Digital Advertising Alliance (EDAA) In Canada: AdChoices: Digital Advertising Alliance of Canada (DAAC) / Choix de Pub: l'Alliance de la publicité numérique du Canada (DAAC) In the US: Digital Advertising Alliance (DAA) To learn more about your personal information choices, please see help.netflix.com/node/100637 . | ||
| 133 | Section C: Access to Account and Profiles Sharing your account with others: As a Netflix member, if you share your account with others in your household, please ensure that they are aware of and have read this Privacy Statement. | 136 | Section C: Access to Account and Profiles Sharing your account with others: If you share your account with others in your household (see Netflix Terms of Use), please ensure that they are aware of and have read this Privacy Statement. |
| 134 | This Privacy Statement applies to their use of Netflix (except sections that only apply to the member, such as those related to payments). | 137 | This Privacy Statement applies to their use of Netflix. |
| 135 | Please note that the member controls the Netflix account and all profiles, the information in the account and all profiles, and whether to share (or stop sharing) the account with individuals in their household. | 138 | If you share or otherwise allow others to have access to your account, they may be able to see viewing information, account information in the “Account” section of the service, and game related information such as text chat contents and saved game information. |
| 136 | If you share or otherwise allow others to have access to your account, they may be able to see viewing information, account information in the “Account” section of the service, and game related information such as chat contents and saved game information. | 139 | This remains true even when you use the profiles feature, although you can add a Profile Lock PIN to restrict streaming access on a profile (see help.netflix.com/node/114277 ). |
| 137 | This remains true even when you use the profiles feature, although you can add a Profile Lock PIN on a profile (see help.netflix.com/node/114277 ). | — | Removed |
| 140 | Please note that profiles are available to everyone who uses your Netflix account, so that anyone with access to your Netflix account can navigate to and use, edit or delete profiles, and information within or associated with the profile (although, as noted above, you can add a Profile Lock PIN on a profile). | 142 | Please note that profiles are available to everyone who uses your Netflix account, so that anyone with access to your Netflix account can navigate to and use, edit or delete profiles, and information within or associated with the profile (although, as noted above, you can add a Profile Lock PIN to restrict streaming access on a profile). |
| 142 | Profile users may be offered the opportunity to add an email address, phone number, or other information to the profile and will be provided with a notice at the time such information is provided (the “Profile Privacy Notice” applies – see help.netflix.com/legal/profileprivacy ). | — | Removed |
| 148 | Please note that any device that is logged into your account will remain logged in unless you log out of those devices (following the instructions in the section below). | 149 | Please note that any device that is logged into your account will remain logged in unless you log out of those devices (following the instructions below). |
| 151 | If you sell or return a computer or Netflix ready device, be sure to first log out. | 152 | If you sell or return a computer or Netflix supported device, be sure to first log out. |
| 152 | If you or other users on the account do not maintain the security of your email address, password, and signed-in devices, or fail to log out a device you sell or return, then others may be able to access your Netflix account, including your personal information. | 153 | If you or other users on the account do not maintain the security of your email address, login information, and signed-in devices, or fail to log out a device you sell or return, then others may be able to access your Netflix account, including your personal information. |
| 155 | To choose whether or not to receive cookies and similar technologies, please see the section below “ How can I exercise choice regarding these technologies? ” Cookies and Similar Technologies, Pixel Tags, Hashed Identifiers, and Resettable Device Identifiers Cookies are small data files that are commonly stored on your device when you access websites and online services. | 156 | To choose whether or not to receive cookies and similar technologies, please see the section below “ How can I exercise choice regarding these technologies? ” Cookies and Similar Technologies, Pixel Tags and other Identifiers Cookies are small data files that are commonly stored on your device when you access websites and online services. |
| 162 | We may also create, use, and disclose hashed identifiers. | 163 | We may also create, use, and disclose privacy protective identifiers such as hashed identifiers. |
| 167 | We use these types of technologies for various reasons, including to provide our service (for example, by making it easy to access our service by remembering you when you return); to administer and operate our business, to research, analyze and improve our services (for example, to improve site performance, monitor visitor traffic and actions on our site, and to test the effectiveness of our user interface); to send marketing and informational messages (for example, to deliver and tailor our marketing, and to understand interactions with our emails, marketing, and marketing on third party services); to support Advertisements; for safety, security and fraud prevention; and to comply with law and enforce the Netflix Terms of Use. | 168 | We use these types of technologies for various reasons, including to provide our service (for example, by making it easy to access our service by remembering you when you return); to administer and operate our business, to research, analyze and improve our services (for example, to improve site performance, monitor visitor traffic and actions on our site, and to test the effectiveness of our user interface); to send marketing and informational messages (for example, to deliver and tailor our marketing, and to understand interactions with our emails, marketing, and marketing on third party services); to support advertisements; for safety, security and fraud prevention; and to comply with law and enforce the Netflix Terms of Use. |
| 168 | These technologies enable Netflix Marketing Providers to collect personal information (such as the pages you visit and device and network information) when you use our services, and Netflix Marketing Providers may also collect information about your online activities over time across different websites. | 169 | These technologies enable Netflix, Netflix Marketing Providers, and Advertising Companies to collect personal information (such as the pages you visit and device and network information) when you use our services, and about your online activities over time across different websites. |
| 171 | Netflix uses hashed identifiers and resettable device identifiers to display marketing for our service or Netflix content on third party services, to support Advertisements (including delivering Advertisements to you), and for analytics and optimization purposes. | 172 | We may also use pixel tags placed on Advertiser sites and applications to support advertising. |
| 173 | Netflix uses hashed identifiers and resettable identifiers to display marketing for our service or Netflix content on third party services, to support advertisements (including delivering advertisements to you), and for analytics and optimization purposes. | ||
| 177 | To exercise choice regarding resettable device identifiers To exercise choice regarding Netflix’s use of resettable device identifiers (for marketing the Netflix service or Netflix content, or as used to support Advertisements), please configure the appropriate setting on your device (usually found under "privacy" or "ads" in your device settings). | 179 | To exercise choice regarding resettable device identifiers To exercise choice regarding Netflix’s use of resettable device identifiers (for marketing the Netflix service or Netflix content, or as used to support advertisements), please configure the appropriate setting on your device (usually found under "privacy" or "ads" in your device settings). |
| 178 | If you choose not to allow this, you may still see marketing messages promoting Netflix and Advertisements on that device but it will not be selected based on the use of a resettable device identifier. | 180 | If you choose not to allow this, you may still see marketing messages promoting Netflix and advertisements on that device but it will not be selected based on the use of a resettable device identifier. |
| 185 | In addition to these choices, if you want to exercise your choices for behavioral advertising on Netflix, please see “Advertising Choices” above. | 187 | In addition to these choices, if you want to exercise your choices for Behavioral Advertising on Netflix, please see “Advertising Choices” above. |
| 186 | Section E: Other Important Privacy Disclosures Sharing Functionality in our Service You can use sharing functionality available in our service to disclose your personal information in the following ways: certain portions of our service may give you options to share information by email, text message, and social or other sharing applications, using the clients and apps on your device; and social plugins and similar technologies that allow you to share information. | 188 | Section E: Other Important Privacy Disclosures Sharing Functionality in our Service You can use sharing functionality available in our service to disclose your personal information in the following ways: certain portions of our service may give you options to share information or send invitations to others to interact with the Netflix service (such as a game session) by email, text message, and social or other sharing applications, using the clients and apps on your device; and social plugins and similar technologies that allow you to share information. |
| 187 | Social plugins and social applications are operated by third-party social networks, and are subject to their terms of use and privacy policies. | 189 | Social plugins and social applications are operated by third-party social networks, and are subject to their terms of use and privacy statements. |
| 188 | Similarly, some Netflix game features may require use of a third party service, which is subject to that service’s terms of use and privacy policy. | 190 | Similarly, some Netflix game features may require use of a third party service, which is subject to that service’s terms of use and privacy statement. |
| 192 | Specifically, we retain personal information for as long as necessary to provide our service; to administer and operate our business; to research, analyze, and improve our services; to send marketing and informational messages; to support Advertisements; for safety, security, and fraud prevention; and to comply with law and enforce the Netflix Terms of Use. | 194 | Specifically, we retain personal information for as long as necessary to fulfill the following purposes : to provide our service; to administer and operate our business; to research, analyze, and improve our services; to send marketing and informational messages; to support advertisements; for safety, security, and fraud prevention; and to comply with law and enforce the Netflix Terms of Use. |
| 198 | These third parties have their own privacy policies. | 200 | These third parties have their own privacy statements. |
| 203 | The Netflix service may include interactive advertisements that direct you to third party sites and apps (such as that of Advertisers). | ||
| 204 | These sites and apps have separate privacy statements, notices, and terms of use, which we recommend you review. | ||
| 207 | We will provide notice of any such changes (including when they will take effect) as required by law. | 211 | We will provide notice of any such changes as required by law. |
| 213 | These Netflix Games Supplemental Privacy Disclosures provide additional examples and information applicable to Netflix games that have features such as leaderboards, achievements, local multiplayer, online multiplayer, friend-related features, chat, Netflix game controller, and user-generated content. | 217 | These Netflix Games Supplemental Privacy Disclosures provide additional examples and information applicable to Netflix games that have features such as leaderboards, achievements, local multiplayer, online multiplayer, friend-related features, text or voice chat, user-generated content, and the ability to play Netflix Game Controller. |
| 215 | If you play games with the features mentioned above (or similar features), the following provides additional examples of the personal information we may collect: Netflix account/profile information: We collect information that may be associated with your Netflix account/profile, such as your friend or team list selections and the names of those teams, when you use features such as local multiplayer (for example, when players connect to your “Netflix Game on TV” by scanning a code on the TV) and online multiplayer (interacting with other online players who are logged into their Netflix accounts). | 219 | If you play games with the features mentioned above (or similar features), the following provides additional examples of the personal information we may collect: Netflix account/profile information: We collect information that may be associated with your Netflix account/profile, such as your game handle, friend or team list selections and the names of those teams, when you use features such as local multiplayer (for example, when players connect to a “Netflix Game on TV” such as by scanning a QR code on the TV) and online multiplayer (interacting with other online players in the game). |
| 216 | Usage Information: We collect information about you and your use of Netflix games, such as: Your leaderboard status, score, and game achievements; Whether you are online and/or playing a game in order to display your online or availability status to other players in the game and/or to your friend or team list; Your searches for and connections with other players within a Netflix game (for example, searching for and connecting to a player); Your gameplay, interactions, or chat with other players as a part of local multiplayer and online multiplayer features; Your reports of violations of the Netflix Games Community Guidelines ( help.netflix.com/legal/gamescommunityguidelines ) and any similar guidelines for Netflix games, and reports from other players about your potential violations; and Your input of user-generated content within a Netflix game, such as drawings, uploaded content (such as photos, videos, sound recordings, or other content), or your selection of content from a third party service. | 220 | Usage Information: We collect information about you and your use of Netflix games, such as: Your leaderboard status, score, and game achievements; Whether you are online and/or playing a game in order to display your online or availability status to other players in the game and/or to your friend or team list; Your searches for and connections with other players within a Netflix game (for example, searching for and connecting to a player); Your gameplay, interactions, or text or voice chat with other players as a part of local multiplayer and online multiplayer features; Your use of the Netflix Game Controller or other devices to play Netflix games, including information from input methods like motion detection or mobile device sensors ; Your reports of violations of the Netflix Games Community Guidelines ( help.netflix.com/legal/gamescommunityguidelines ) and any similar guidelines for Netflix games, and reports from other players about your potential violations; and Your input of user-generated content within a Netflix game, such as drawings, uploaded content (such as photos/selfies, videos, sound recordings, or other content), or your selection of content from a third party service. |
| 217 | Device and network information: When you use Netflix game controller functionality to connect to a Netflix game (such as a “Netflix Game on TV”), we collect information about the app, device, and the Netflix account (if you are logged in) on which the Netflix game controller is running. | 221 | Device and network information: When you use Netflix Game Controller functionality to connect to a Netflix game (such as a “Netflix Game on TV”), we collect information about the app, device, and the Netflix account (if you are logged in) on which the Netflix Game Controller is running. |
| 221 | In particular: For features such as leaderboards and game achievements, we use your personal information (such as your game handle), in order to display the leaderboard and achievements to you and other players; For features that enable you to find or interact with other players in Netflix games (such as online multiplayer games), we use your personal information and the personal information you provide about others in order to find that player and send them your connection request (and for them to find you and send you a connection request); For online multiplayer games, we may use the general location of your device (such as your city, state/province, or country) to match you with other players that are close to the relevant game server so that your gameplay is less likely to be interrupted by internet delays; For communication features, such as chat, we transmit communications you send to another player or group of players and deliver communications they send to you. | 225 | In particular: For features such as leaderboards and game achievements, we use your personal information (such as your game handle), in order to display the leaderboard and achievements to you and other players; For features that enable you to find or interact with other players in Netflix games (such as online multiplayer games), we use your personal information and the personal information you provide about others in order to find that player and send them your connection request (and for them to find you and send you a connection request); For online multiplayer games, we may display the general location of your device (such as your city, state/province, or country), and use that information to match you with other players that are close to the relevant game server so that your gameplay is less likely to be interrupted by internet delays; For communication features, such as text or voice chat, we transmit communications you send to another player or group of players and deliver communications they send to you. |
| 222 | Note that we may use Service Providers to perform services related to these communications on our behalf (as described in the Privacy Statement), which may include providing chat, moderation, and related services; and For user-generated content features, we use your personal information to display your user-generated content to other players in the Netflix game, or in accordance with how you have shared the user-generated content (for example, on a third party service). | 226 | Note that we may use Service Providers to perform services related to these communications on our behalf (as described in the Privacy Statement), which may include providing text or voice chat, moderation, and related services; and For user-generated content features, we use your personal information to display your user-generated content to other players in the Netflix game, or in accordance with how you have shared the user-generated content (for example, on a third party service). |
| 227 | For safety, security, and fraud prevention: When you play Netflix games with text or voice chat, or user-generated content features, we use the following categories of personal information for safety, security and fraud prevention including to secure our systems, protect our business, and to investigate, prevent, and detect prohibited or illegal activities and other security/technical issues: personal details, payment details, Netflix account/profile information, usage information, advertising information, device and network information, and communications. | ||
| 228 | We and our Service Providers may monitor and/or record text and voice chat during your use of those features (but do not have the obligation to do so) for the preceding reasons, including to enforce the Netflix Games Community Guidelines ( help.netflix.com/legal/gamescommunityguidelines ). | ||
| 224 | If you play games with the features mentioned above (or similar features), the following provides additional examples of how we may disclose your personal information: Compliance with law and enforcing the Netflix Terms of Use: When you play Netflix games with communications features (such as chat), Netflix and its Service Providers may access, preserve, and disclose your information in response to legal requests from third parties, including government agencies and civil litigants. | 230 | If you play games with the features mentioned above (or similar features), the following provides additional examples of how we may disclose your personal information: Compliance with law and enforcing the Netflix Terms of Use: When you play Netflix games with communications features (such as text or voice chat), Netflix and its Service Providers may access, preserve, and disclose your information in response to legal requests from third parties, including government agencies and civil litigants. |
| 227 | Other Players Information such as your game handle, your gameplay, chat, and user-generated content (including personal information and other information you provide in these features), and your online status will be publicly available to other players when you participate in a Netflix game with features such as leaderboards, local multiplayer, online multiplayer, chat, Netflix game controller, and user-generated content. | 233 | Other Players Information such as your game handle, your gameplay, text or voice chat, and user-generated content (including personal information and other information you provide in these features), and your online status may be publicly available to other players when you participate in a Netflix game with features such as leaderboards, local multiplayer, online multiplayer, text or voice chat, Netflix Game Controller, and user-generated content. |
| 229 | Please use good judgment when using chat and user-generated content functions (note that even if you remove text chat, or user-generated content, players that have already seen that information may have saved it). | 235 | Please use good judgment when using text or voice chat and user-generated content functions (note that even if you remove text chat, other messages, or user-generated content, players that have already seen that information may have saved it). |
| 234 | Last Updated: April 17, 2025 Select your preferred language: Select a language Arabic Chinese (Simplified) Chinese (Traditional) Dutch English Filipino French French (Canada) Hebrew Hindi Indonesian Malay Portuguese (Brazil) Portuguese (Portugal) Russian Spanish (Latin America) Thai Turkish Ukrainian Vietnamese Terms of Use Privacy Cookie Preferences Corporate Information | 240 | Last Updated: April 10, 2026 Select your preferred language: Select a language Arabic Chinese (Simplified) Chinese (Traditional) Dutch English Filipino French French (Canada) Hebrew Hindi Indonesian Malay Portuguese (Brazil) Portuguese (Portugal) Russian Spanish (Latin America) Thai Turkish Ukrainian Vietnamese Terms of Use Privacy Cookie Preferences Corporate Information |
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