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| 0 | How to choose a Special Ad Category | Meta Business Help Centre Get started Advertise Learn Support Log in to Meta for Business Manage your ad accounts and get personalised support. | 0 | How to Choose a Special Ad Category | Meta Business Help Center Get started Advertise Learn Support Log in to Meta for Business Manage your ad accounts and get personalized support. |
| 1 | Log in with Facebook Start now Go to Ads Manager chevron-down Create a Page Business Help Centre Get support How to choose a Special Ad Category As part of our ongoing efforts to promote fairness on our advertising platform, we have introduced a new Special Ad Category "Financial products and services" for advertisers promoting financial products and services. | 1 | Log in with Facebook Start now Go to Ads Manager chevron-down Create a Page Business Help Center Get support How to choose a Special Ad Category As part of our ongoing efforts to promote fairness on our advertising platform, we have introduced a new Special Ad Category "Financial products and services" for advertisers promoting financial products and services. |
| 2 | Starting from 21 January 2025, using this category is required for financial products and services campaigns for advertisers based in the United States or showing ads to audiences in the United States. | 2 | Starting January 21, 2025, using this category is required for financial products and services campaigns for advertisers based in the United States or showing ads to audiences in the United States. |
| 6 | When you create a campaign, you are required to specify if you are running an ad to promote a special ad category. | 6 | When you create a campaign, you are required to specify if you are running an ad to promote a Special Ad Category. |
| 7 | A Special Ad Category applies to ads that have specific requirements, such as: Authorisation and "Paid for by" disclaimers for ads about social issues, elections or politics Limited audience selection tools for ads about employment, housing opportunities or financial products and services to help protect people from unlawful discrimination across our platforms Note: Using a special ad category may limit your audience options during the ad creation process. | 7 | A Special Ad Category applies to ads that have specific requirements such as: Authorization and “Paid for by” disclaimers for ads about social issues, elections or politics Limited audience selection tools for ads about employment, housing opportunities or financial products and services to help protect people from unlawful discrimination across our platforms Note: Using a Special Ad Category may limit your audience options during the ad creation process. |
| 8 | Create a special ad category campaign To create a Special Ad Category campaign: Go to Meta Ads Manager and create or open an existing campaign. | 8 | Create a Special Ad Category campaign To create a Special Ad Category campaign: Go to Meta Ads Manager and create or open an existing campaign. |
| 13 | Watch a video to learn tips to fix rejected employment, housing or financial products and services ads Play Icon Note: The Credit Special Ad Category has been replaced by the financial products and services category. | 13 | Watch a video to learn tips to fix rejected employment, housing or financial products and services ads Note: The Credit Special Ad Category has been replaced by the financial products and services category. |
| 16 | Audience selection tools for special ad categories Ads about housing, employment and financial products and services opportunities Certain audience options are limited or unavailable for these ads for advertisers based in or reaching the US and advertisers reaching Canada and certain countries in Europe: age, gender, postal code, exclusion targeting, lookalike audiences and saved audiences. | 16 | Audience selection tools for Special Ad Categories Ads about housing, employment and financial products and services opportunities Certain audience options are limited or unavailable for these ads for advertisers based in or reaching the US and advertisers reaching Canada and certain countries in Europe: age, gender, ZIP code or postal code, exclusion targeting, lookalike audiences and saved audiences. |
| 19 | Meta Advantage+ catalogue ads (previously known as dynamic ads) will be subject to the same limitations. | 19 | Meta Advantage+ catalog ads (previously known as dynamic ads) will be subject to the same limitations. |
| 20 | We encourage you to broaden – not restrict – your audience. | 20 | We encourage you to broaden—not restrict—your audience. |
| 21 | Our audience options, such as all audience selection tools on Facebook, must be used in ways that are inclusive and not discriminatory. | 21 | Our audience options, like all audience selection tools on Facebook, must be used in ways that are inclusive and not discriminatory. |
| 22 | Ads about social issues, elections or politics In response to the European Union's Transparency & Targeting of Political Ads (TTPA) regulation, advertisers are not able to create or edit ads about social issues, elections or politics in the European Union. | 22 | Ads about social issues, elections or politics In response to the European Union's Transparency & Targeting of Political Ads (TTPA) regulation, advertisers are not able to create or edit ads about social issues, elections, or politics in the European Union. |
| 24 | To enable healthy discourse and increase transparency and accountability, advertisers who want to run ads about social issues, elections or politics in selected countries may be required to get authorised in the country they want to run ads in. | 24 | To enable healthy discourse and increase transparency and accountability, advertisers who want to run ads about social issues, elections or politics in select countries may be required to get authorized in the country they want to run ads in. |
| 25 | To do this, they must confirm their identity , provide more information about their organisation to place "Paid for by" disclaimers on ads and have their ads entered into the public Ad Library for seven years. | 25 | To do this, they must confirm their identity , provide more information about their organization to place “Paid for by” disclaimers on ads and have their ads entered into the public Ad Library for seven years. |
| 26 | When creating campaigns that include ads about social issues, elections or politics, at the beginning of the ad buying process, make sure that you select I'm creating a campaign for ads in a special ad category. | 26 | When creating campaigns that include ads about social issues, elections or politics, at the beginning of the ad buying process, make sure to select I'm creating a campaign for ads in a Special Ad Category. |
| 27 | If you're not authorised, you'll be prompted to complete the process. | 27 | If you’re not authorized, you’ll be prompted to complete the process. |
| 28 | If you do not select the special ad category, and we determine that your campaign includes ad(s) about social issues, elections or politics, the campaign will be disapproved. | 28 | If you do not select the Special Ad Category, and we determine your campaign includes ad(s) about social issues, elections or politics, the campaign will be disapproved. |
| 29 | When an advertiser tries to run an ad with a "Paid for by" disclaimer that targets people in a selected country, we use a variety of signals to determine whether the ads are coming from an authorised user in the same country they're trying to run issue, electoral or political ads in by checking for information about people, ad accounts and Pages. | 29 | When an advertiser tries to run an ad with a “Paid for by” disclaimer that targets people in a selected country, we use a variety of signals to determine whether the ads are coming from an authorized user in the same country they're trying to run issue, electoral or political ads in by checking for information about people, ad accounts and Pages. |
| 30 | If there is a discrepancy in this information, or our signals indicate that the person editing or creating the ad is located outside the targeted country, the ad will be disapproved. | 30 | If there is a discrepancy in this information or our signals indicate that the person editing or creating the ad is located outside the targeted country, the ad will be disapproved. |
| 31 | Learn more Meta Advertising Standards Be authorised to run ads about social issues, elections or politics How ads about social issues, elections or politics are reviewed Upcoming expansion of Special Ad Categories to include financial products and services in early 2025 Common support topics About advertising restrictions Business Help Centre Troubleshoot a disabled or restricted account Business Help Centre About Meta Business Support Home Business Help Centre Fix a failed payment issue on Meta Business Help Centre Was this information helpful? | 31 | Learn more Meta Advertising Standards Get authorized to run ads about social issues, elections or politics How ads about social issues, elections or politics are reviewed Upcoming expansion of special ad categories to include financial products and services in early 2025 Common support topics About advertising restrictions Business Help Center Troubleshoot a disabled or restricted account Business Help Center About Meta Business Support Home Business Help Center Fix a failed payment issue on Meta Business Help Center Was this information helpful? |
| 32 | Yes No Feedback More in this section: Create ads from Meta Ads Manager Basics About Meta Ads Manager About opportunity score About Meta Advantage+ About Advantage+ creative Set Up Create an ad account Create Create ad campaigns Create ads from existing posts Create a new ad with an existing campaign Duplicate ad campaigns Preview an ad during ad creation Manage About ads in review Use search and filter to find ads Preview a published ad Edit an ad Turn an ad on or off Delete an ad View ad delivery status View activity history for your ads Results About Meta Ads Reporting View and analyse ad results Specifications Platforms and formats supported by ad objective Placements and formats supported by ad objective Aspect ratios supported by placements Recommended minimum image pixel requirements across placements Troubleshoot Troubleshoot issues while creating or publishing an ad Troubleshoot ad editing issues Troubleshoot ad preview issues Troubleshoot ad rendering incorrectly issues Troubleshoot a disabled or restricted account Troubleshoot a rejected ad Secure a hacked account Fix a failed payment issue on Meta Back to Home Get the latest updates from Meta for business. | 32 | Yes No Feedback More in this section: Create ads from Meta Ads Manager Basics About Meta Ads Manager About opportunity score About Meta Advantage+ About Advantage+ creative Set Up Create an ad account Create Create ad campaigns Create ads from existing posts Create a new ad with an existing campaign Duplicate ad campaigns Preview an ad during ad creation Manage About ads in review Use search and filter to find ads Preview a published ad Edit an ad Turn an ad on or off Delete an ad View ad delivery status View activity history for your ads Results About Meta Ads Reporting View and analyze ad results Specifications Platforms and formats supported by ad objective Placements and formats supported by ad objective Aspect ratios supported by placements Recommended minimum image pixel requirements across placements Troubleshoot Troubleshoot issues while creating or publishing an ad Troubleshoot ad editing issues Troubleshoot ad preview issues Troubleshoot ad rendering incorrectly issues Troubleshoot a disabled or restricted account Troubleshoot a rejected ad Secure a hacked account Fix a failed payment issue on Meta Get the latest updates from Meta for Business. |
| 33 | Provide your email address to receive the latest updates from Meta for business, including news, events and product updates. | 33 | Provide your email address to receive the latest updates from Meta for Business, including news, events and product updates. |
| 35 | You may withdraw your consent and unsubscribe from these at any time, for example, by clicking the unsubscribe link included in our emails. | 35 | You may withdraw your consent and unsubscribe from these at any time, for example, by clicking the unsubscribe link included on our emails. |
| 36 | For more information about how Meta handles your data, please read our Data Policy . form origin lead_source optin__c Campaign_ID Subscribe © 2026 Meta About Developers Careers Privacy Cookies Terms Help Centre English (UK) English (US) Español Português (Brasil) Français (France) Español (España) More languages Log in to Meta for Business Manage your ad accounts and get personalised support. | 36 | For more information about how Meta handles your data please read our Data Policy . form origin lead_source optin__c Campaign_ID Subscribe © 2026 Meta About Developers Careers Privacy Cookies Terms Help Center English (US) English (UK) Español Português (Brasil) Français (France) Español (España) More languages Log in to Meta for Business Manage your ad accounts and get personalized support. |
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