Diff: Gusto Privacy Policy, ConductAtlas

Old version

April 16, 2026 06:06 UTC

f56de72310d457b0b74b985f28c2c03143c452689525b5390dc7ff3d5aeff402

CA-V-001822

New version

April 22, 2026 06:24 UTC

f8fac16e0d0797dcb06fd614873a472e2f9e8accb1f5a7301e4d5219b8c30863

CA-V-001928

Share 𝕏 Share in Share

Change Summary

Gusto updated contact email addresses throughout its Privacy Policy on April 22, 2026. The document replaced multiple instances of 'legal-opt-outs@gusto.com' and 'support@gusto.com' with a generic masked email address '[email protected]'. This is a technical update to contact routing; the underlying rights and processes remain unchanged, but users should note the new email address if they need to submit opt-out forms or contact support.

low severity

244 Sentences added

0 Sentences removed

1 Sentences modified

18973 Sentences before

19217 Sentences after

Added

Removed

Modified

+Gusto Terms Contracts Employer Terms of Service Members Terms of Service Accountant Program Terms of Service Privacy Notice Employer Data Processing Addendum Acceptable Use Policy Electronic Communications Consent Terms for Promotional Offers & Discounts Accessibility Statement Payroll Service Terms Health Insurance Benefits Service Terms International Contractor Payments Service Terms Human Resources Service Terms Tax-Advantaged Accounts Service Terms Workers’ Compensation Insurance Terms Kiosk Service Terms State Registration Agreement Background Checks Terms of Service R&D Tax Credit Services Terms R&D Tax Credit Redemption Service Terms R&D Tax Credit Services Referral Partner Program Tax Form Printing & Mailing Terms Check Mailing and Printing Terms Learning Management System Terms of Service 401(k) Automation Terms of Service Gusto AI Assistant Terms of Service Developer Terms of Service Referral Rewards Terms Referral Rewards Terms Exp October 2025 Partner Promotion Terms Time & Attendance Plus Free Trial Promotion Community Contest Official Rules April 2025 Partner Promotion Terms Arbitration Opt-Out Notice Community Sweepstakes Official Rules July 2024 Accountant Partner Promotion Terms – Existing Starter Firms July 2024 New Partner Promotion Terms – New Starter Firms July 2021 Partner Referral Terms Partner VIP Care Promotion Gusto Impact Contest & Awards 2026 Official Rules Gusto Trademark Use Guidelines May 2025 BDO Alliance Accountant Partner Promotion Terms Service Provider Data Processing Agreement Gusto Purchase Order Terms and Conditions Labor Law Poster Terms of Service Referral Rewards Tiered Terms Exp PartnerStack Referral Terms August 2025 Partner Promotion Terms Mutual Partnership Data Processing Agreement Gusto MCP Terms of Service Referral Reward End of Year 2025 Bonus 1 Referral Reward End of Year 2025 Bonus 2 Referral Reward End of Year 2025 Bonus 3 Accountant Tiered Referral Terms Gusto Price Match Guidelines November 2025 Partner Promotion Terms December 2025 Solo Partner Promotion Terms Referee terms EIN Application Service Supplemental Terms Gusto Powered Practices Contest Official Rules Employer Terms of Service Version Version 16.0 (Current) Version 15.0 Version 14.0 Version 13.0 Version 12.0 Version 11.0 Version 10.0 Version 9.0 Version 8.0 Version 7.0 Version 6.0 Version 5.0 Version 4.0 Version 3.0 Version 2.0 Version 1.0 Effective August 1st 2025 Download Table of Contents Last updated August 1, 2025 ARBITRATION NOTICE: SECTION 24 OF THESE TERMS CONTAIN TERMS THAT REQUIRE EMPLOYER AND GUSTO TO RESOLVE DISPUTES THROUGH FINAL, BINDING ARBITRATION.
+EIN Application Service Supplemental Terms Version Version 3.0 (Current) Version 2.0 Version 1.0 Effective April 16th 2026 Download Table of Contents Last Updated: April 15, 2026 These Supplemental Terms ("Supplemental Terms") govern your use of the EIN Application Service offered by Gusto, Inc.
+("Gusto," "we," or "us") and supplement the Gusto Terms of Service (the "Terms of Service").
+In the event of a conflict between these Supplemental Terms and the Terms of Service, these Supplemental Terms control with respect to the EIN Application Service.
+Capitalized terms not defined here have the meanings given in the Terms of Service. 1.
+Service Description and Scope The EIN Application Service is a paid service through which Gusto facilitates the submission of an Application for Employer Identification Number (IRS Form SS-4) to the Internal Revenue Service ("IRS").
+The EIN Application Service includes the collection of the information required by the IRS, submission of your application, and delivery of your assigned EIN upon receipt from the IRS.
+The EIN Application Service is an administrative filing service.
+It does not include tax advice, legal advice, entity formation, registered agent services, or any services beyond the submission of your EIN application.
+Gusto is not a law firm, and nothing in the EIN Application Service constitutes legal, tax, or financial advice.
+You should consult a qualified professional for advice specific to your situation.
+You are the applicant on your EIN application.
+Gusto facilitates the transmission of your self-directed application to the IRS but does not act as your third-party designee, representative, or agent before the IRS.
+You are responsible for responding to any IRS correspondence or inquiries regarding your application.
+Upon successful processing of your application, your EIN will be made available in your Gusto account. 2.
+Data Sharing and Privacy To process your EIN application, Gusto collects certain sensitive personal information, including your Social Security Number or Individual Taxpayer Identification Number ("SSN/TIN"), legal name, address, and other information required by the IRS on Form SS-4 (collectively, "EIN Application Data").
+Gusto may share your EIN Application Data with third-party service providers engaged by Gusto solely to facilitate the submission and processing of your EIN application.
+Such providers are contractually obligated to use your EIN Application Data only for that purpose and are prohibited from disclosing or retaining it for any other purpose.
+Gusto will also transmit your EIN Application Data to the IRS as part of the application process.
+Your use of the EIN Application Service constitutes your express consent to the collection, use, and sharing of your EIN Application Data as described in this Section and in the Gusto Privacy Policy. 3.
+Payment The EIN Application Service is a one-time service available for the fee displayed at checkout.
+Payment is collected at the time of purchase through Stripe, our third-party payment processor.
+Your payment transaction is also subject to Stripe's terms, which are presented at checkout.
+Applicable taxes, if any, will be calculated and collected by Stripe as Merchant of Record. 4.
+Refund Policy The EIN Application Service fee is non-refundable.
+Upon completion of your purchase, your EIN application is submitted to the IRS for processing, and the filing service is considered complete.
+No refunds or credits will be issued for completed submissions.
+If Gusto fails to submit your application due to an error solely attributable to Gusto, Gusto will, at its option, resubmit the application at no additional cost or issue a refund of the service fee.
+This is your sole remedy for such a failure. 5.
+Customer Responsibility for Accuracy You represent and warrant that all information you provide in connection with the EIN Application Service, including all EIN Application Data, is true, accurate, complete, and current as of the date of submission.
+You are solely responsible for: (a) Ensuring that the information provided in your EIN application is correct and complete, including the identification of the responsible party as required by the IRS.
+(b) Reviewing any EIN confirmation or correspondence received from the IRS and promptly notifying Gusto of any errors or discrepancies.
+(c) Complying with all applicable IRS requirements, including the obligation to report changes to your responsible party or business information to the IRS within sixty (60) days using IRS Form 8822-B.
+Gusto has no liability for any consequences arising from inaccurate, incomplete, or outdated information you provide. 6.
+Limitation of Liability The EIN Application Service facilitates the submission of your EIN application to the IRS.
+Gusto does not guarantee that the IRS will approve your application, assign an EIN within any particular timeframe, or process your application without delay or error.
+You acknowledge that: (a) The IRS is solely responsible for reviewing, processing, and approving or rejecting EIN applications, and Gusto has no control over IRS processing times, systems, or decisions.
+(b) Gusto shall not be liable for any loss, damage, cost, or expense arising from or related to (i) the rejection, delay, or denial of your EIN application by the IRS, (ii) any IRS system outage, error, or unavailability, (iii) any inaccuracy in your EIN Application Data that you provided, or (iv) your inability to use an EIN for any intended purpose.
+(c) To the maximum extent permitted by applicable law, Gusto's total aggregate liability arising out of or related to the EIN Application Service shall not exceed the fees paid by you to Gusto for the EIN Application Service. 7.
+General These Supplemental Terms are governed by the same governing law and dispute resolution provisions set forth in the Terms of Service.
+If any provision of these Supplemental Terms is held unenforceable, the remaining provisions remain in full force and effect.
+Gusto may update these Supplemental Terms from time to time by posting revised terms.
+Your continued use of the EIN Application Service after any update constitutes acceptance of the revised terms.
+Effective April 15th 2026 to April 16th 2026 Download Table of Contents EIN Application Service Supplemental Terms Last Updated: April 15, 2026 These Supplemental Terms ("Supplemental Terms") govern your use of the EIN Application Service offered by Gusto, Inc.
+("Gusto," "we," or "us") and supplement the Gusto Terms of Service (the "Terms of Service").
+In the event of a conflict between these Supplemental Terms and the Terms of Service, these Supplemental Terms control with respect to the EIN Application Service.
+Capitalized terms not defined here have the meanings given in the Terms of Service. 1.
+Service Description and Scope The EIN Application Service is a paid service through which Gusto facilitates the submission of an Application for Employer Identification Number (IRS Form SS-4) to the Internal Revenue Service ("IRS").
+The EIN Application Service includes the collection of the information required by the IRS, submission of your application, and delivery of your assigned EIN upon receipt from the IRS.
+The EIN Application Service is an administrative filing service.
+It does not include tax advice, legal advice, entity formation, registered agent services, or any services beyond the submission of your EIN application.
+Gusto is not a law firm, and nothing in the EIN Application Service constitutes legal, tax, or financial advice.
+You should consult a qualified professional for advice specific to your situation.
+You are the applicant on your EIN application.
+Gusto facilitates the transmission of your self-directed application to the IRS but does not act as your third-party designee, representative, or agent before the IRS.
+You are responsible for responding to any IRS correspondence or inquiries regarding your application.
+Upon successful processing of your application, your EIN will be made available in your Gusto account. 2.
+Data Sharing and Privacy To process your EIN application, Gusto collects certain sensitive personal information, including your Social Security Number or Individual Taxpayer Identification Number ("SSN/TIN"), legal name, address, and other information required by the IRS on Form SS-4 (collectively, "EIN Application Data").
+Gusto may share your EIN Application Data with third-party service providers engaged by Gusto solely to facilitate the submission and processing of your EIN application.
+Such providers are contractually obligated to use your EIN Application Data only for that purpose and are prohibited from disclosing or retaining it for any other purpose.
+Gusto will also transmit your EIN Application Data to the IRS as part of the application process.
+Your use of the EIN Application Service constitutes your express consent to the collection, use, and sharing of your EIN Application Data as described in this Section and in the Gusto Privacy Policy. 3.
+Payment The EIN Application Service is a one-time service available for the fee displayed at checkout.
+Payment is collected at the time of purchase through Stripe, our third-party payment processor.
+Your payment transaction is also subject to Stripe's terms, which are presented at checkout.
+Applicable taxes, if any, will be calculated and collected by Stripe as Merchant of Record. 4.
+Refund Policy The EIN Application Service fee is non-refundable.
+Upon completion of your purchase, your EIN application is submitted to the IRS for processing, and the filing service is considered complete.
+No refunds or credits will be issued for completed submissions.
+If Gusto fails to submit your application due to an error solely attributable to Gusto, Gusto will, at its option, resubmit the application at no additional cost or issue a refund of the service fee.
+This is your sole remedy for such a failure. 5.
+Customer Responsibility for Accuracy You represent and warrant that all information you provide in connection with the EIN Application Service, including all EIN Application Data, is true, accurate, complete, and current as of the date of submission.
+You are solely responsible for: (a) Ensuring that the information provided in your EIN application is correct and complete, including the identification of the responsible party as required by the IRS.
+(b) Reviewing any EIN confirmation or correspondence received from the IRS and promptly notifying Gusto of any errors or discrepancies.
+(c) Complying with all applicable IRS requirements, including the obligation to report changes to your responsible party or business information to the IRS within sixty (60) days using IRS Form 8822-B.
+Gusto has no liability for any consequences arising from inaccurate, incomplete, or outdated information you provide. 6.
+Limitation of Liability The EIN Application Service facilitates the submission of your EIN application to the IRS.
+Gusto does not guarantee that the IRS will approve your application, assign an EIN within any particular timeframe, or process your application without delay or error.
+You acknowledge that: (a) The IRS is solely responsible for reviewing, processing, and approving or rejecting EIN applications, and Gusto has no control over IRS processing times, systems, or decisions.
+(b) Gusto shall not be liable for any loss, damage, cost, or expense arising from or related to (i) the rejection, delay, or denial of your EIN application by the IRS, (ii) any IRS system outage, error, or unavailability, (iii) any inaccuracy in your EIN Application Data that you provided, or (iv) your inability to use an EIN for any intended purpose.
+(c) To the maximum extent permitted by applicable law, Gusto's total aggregate liability arising out of or related to the EIN Application Service shall not exceed the fees paid by you to Gusto for the EIN Application Service. 7.
+General These Supplemental Terms are governed by the same governing law and dispute resolution provisions set forth in the Terms of Service.
+If any provision of these Supplemental Terms is held unenforceable, the remaining provisions remain in full force and effect.
+Gusto may update these Supplemental Terms from time to time by posting revised terms.
+Your continued use of the EIN Application Service after any update constitutes acceptance of the revised terms.
+Effective April 15th 2026 to April 15th 2026 Download Table of Contents EIN Application Service Supplemental Terms Last Updated: April 15, 2026 These Supplemental Terms ("Supplemental Terms") govern your use of the EIN Application Service offered by Gusto, Inc.
+("Gusto," "we," or "us") and supplement the Gusto Terms of Service (the "Terms of Service").
+In the event of a conflict between these Supplemental Terms and the Terms of Service, these Supplemental Terms control with respect to the EIN Application Service.
+Capitalized terms not defined here have the meanings given in the Terms of Service. 1.
+Service Description and Scope The EIN Application Service is a paid service through which Gusto facilitates the submission of an Application for Employer Identification Number (IRS Form SS-4) to the Internal Revenue Service ("IRS").
+The EIN Application Service includes the collection of the information required by the IRS, submission of your application, and delivery of your assigned EIN upon receipt from the IRS.
+The EIN Application Service is an administrative filing service.
+It does not include tax advice, legal advice, entity formation, registered agent services, or any services beyond the submission of your EIN application.
+Gusto is not a law firm, and nothing in the EIN Application Service constitutes legal, tax, or financial advice.
+You should consult a qualified professional for advice specific to your situation.
+You are the applicant on your EIN application.
+Gusto facilitates the transmission of your self-directed application to the IRS but does not act as your third-party designee, representative, or agent before the IRS.
+You are responsible for responding to any IRS correspondence or inquiries regarding your application.
+Upon successful processing of your application, your EIN will be made available in your Gusto account. 2.
+Data Sharing and Privacy To process your EIN application, Gusto collects certain sensitive personal information, including your Social Security Number or Individual Taxpayer Identification Number ("SSN/TIN"), legal name, address, and other information required by the IRS on Form SS-4 (collectively, "EIN Application Data").
+Gusto may share your EIN Application Data with third-party service providers engaged by Gusto solely to facilitate the submission and processing of your EIN application.
+Such providers are contractually obligated to use your EIN Application Data only for that purpose and are prohibited from disclosing or retaining it for any other purpose.
+Gusto will also transmit your EIN Application Data to the IRS as part of the application process.
+Your use of the EIN Application Service constitutes your express consent to the collection, use, and sharing of your EIN Application Data as described in this Section and in the Gusto Privacy Policy. 3.
+Payment The EIN Application Service is a one-time service available for the fee displayed at checkout.
+Payment is collected at the time of purchase through Stripe, our third-party payment processor.
+Your payment transaction is also subject to Stripe's terms, which are presented at checkout.
+Applicable taxes, if any, will be calculated and collected by Stripe as Merchant of Record. 4.
+Refund Policy The EIN Application Service fee is non-refundable.
+Upon completion of your purchase, your EIN application is submitted to the IRS for processing, and the filing service is considered complete.
+No refunds or credits will be issued for completed submissions.
+If Gusto fails to submit your application due to an error solely attributable to Gusto, Gusto will, at its option, resubmit the application at no additional cost or issue a refund of the service fee.
+This is your sole remedy for such a failure. 5.
+Customer Responsibility for Accuracy You represent and warrant that all information you provide in connection with the EIN Application Service, including all EIN Application Data, is true, accurate, complete, and current as of the date of submission.
+You are solely responsible for: (a) Ensuring that the information provided in your EIN application is correct and complete, including the identification of the responsible party as required by the IRS.
+(b) Reviewing any EIN confirmation or correspondence received from the IRS and promptly notifying Gusto of any errors or discrepancies.
+(c) Complying with all applicable IRS requirements, including the obligation to report changes to your responsible party or business information to the IRS within sixty (60) days using IRS Form 8822-B.
+Gusto has no liability for any consequences arising from inaccurate, incomplete, or outdated information you provide. 6.
+Limitation of Liability The EIN Application Service facilitates the submission of your EIN application to the IRS.
+Gusto does not guarantee that the IRS will approve your application, assign an EIN within any particular timeframe, or process your application without delay or error.
+You acknowledge that: (a) The IRS is solely responsible for reviewing, processing, and approving or rejecting EIN applications, and Gusto has no control over IRS processing times, systems, or decisions.
+(b) Gusto shall not be liable for any loss, damage, cost, or expense arising from or related to (i) the rejection, delay, or denial of your EIN application by the IRS, (ii) any IRS system outage, error, or unavailability, (iii) any inaccuracy in your EIN Application Data that you provided, or (iv) your inability to use an EIN for any intended purpose.
+(c) To the maximum extent permitted by applicable law, Gusto's total aggregate liability arising out of or related to the EIN Application Service shall not exceed the fees paid by you to Gusto for the EIN Application Service. 7.
+General These Supplemental Terms are governed by the same governing law and dispute resolution provisions set forth in the Terms of Service.
+If any provision of these Supplemental Terms is held unenforceable, the remaining provisions remain in full force and effect.
+Gusto may update these Supplemental Terms from time to time by posting revised terms.
+Your continued use of the EIN Application Service after any update constitutes acceptance of the revised terms.
+Gusto Powered Practices Contest Official Rules Version Version 1.0 (Current) Effective April 15th 2026 Download Table of Contents Gusto Powered Practices Contest Official Rules NO PURCHASE NECESSARY TO ENTER OR TO WIN.
+A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
+YOU MUST HAVE INTERNET ACCESS AND A VALID EMAIL ADDRESS TO PARTICIPATE.
+To enter this Contest (defined below), you (on behalf of yourself and your accounting firm as the case warrants) must agree to and abide by these rules ("Official Rules").
+Participation constitutes entrant's full and unconditional agreement to the Official Rules and Sponsor's and Administrator's decisions and interpretations of the Official Rules (as well as those of judges), which are final and binding in all matters related to the Contest.
+To win a prize, an Eligible Firm must fulfill all requirements set forth herein. 1.
+Sponsor and Administrator.
+Gusto, Inc., 525 20th Street, San Francisco, CA 94107 2.
+Eligibility of Entrants.
+Subject to the additional restrictions below, the Gusto Powered Practices (the "Contest") is open to legal residents of the United States who own or are an authorized representative of an Eligible Firm (as defined below) located in the United States and who are (i) at least 18 years of age, (ii) operate or represent a firm incorporated for at least 12 months prior to submitting an entry into the Contest, (iii) own or represent an Eligible Firm, and (iv) have a bank account capable of accepting receipt of funds via ACH or similar.
+"Eligible Firm" is defined as an accounting or bookkeeping firm with principal operations in the United States that is either (a) an existing member of the Gusto Accountant Partner Program at the time of entry, or (b) a net new firm that successfully enrolls in the Gusto Accountant Partner Program prior to or concurrent with submission of their Contest entry.
+Entrants are under no obligation to purchase any additional services from Sponsor or affiliates of Sponsor beyond the free Gusto Accountant Partner Program enrollment in order to participate or win.
+For the avoidance of doubt, individual consumers, sole proprietors not operating as an accounting/bookkeeping firm, and businesses that are not accounting or bookkeeping firms are NOT eligible.
+Valid email account and Internet access (including a public-facing account on at least one eligible platform: LinkedIn, Instagram, X, or TikTok) are required.
+In addition, to be eligible, the Eligible Firm must (1) be in good standing with the jurisdiction under whose law it is incorporated/organized, (2) not be a party to any existing or pending litigation adverse to Sponsor, (3) not be engaged in any trade or business that is prohibited by applicable law or that, in Sponsor’s reasonable judgment, could expose Sponsor to reputational, legal, or regulatory risk, and (4) sign any additional forms reasonably required by Gusto.
+Moreover, and without limitation, employees, officers, and directors of Sponsor, Administrator, or supplying the prize (or any portion of the prize), and/or their respective parent companies, or subsidiary, affiliated and successor companies (collectively, the "Promotion Entities"), and the immediate family and household members of any of the foregoing individuals, are not eligible to enter a firm in the Contest.
+"Immediate family members" shall mean parents, legal guardians, step-parents, children, step-children, siblings, step-siblings, or spouses, regardless of where they live.
+"Household members" shall mean people who share the same residence at least three (3) months a year, whether legally related or not.
+Potential Eligible Firm winners may be required to provide proof of eligibility in order to receive a prize.
+If an individual who submitted an entry in the Contest is not the owner of the corresponding Eligible Firm, such proof of eligibility will include written authorization from the Firm owner permitting such individual to enter the underlying Firm in the Contest.
+Void outside the Eligibility Area and where prohibited by law.
+Further, in order to be eligible, the Firm owner (whether or not he/she/they actually submitted the Contest Entry) as well as the Eligible Firm itself must not (a) commit or have committed any act which brings the Eligible Firm or Sponsor into public disrepute, contempt, scandal, or ridicule, or which reflects unfavorably upon the reputation of Sponsor; (b) take or have taken any action against Sponsor or make/made any statements in derogation of Sponsor and/or its products or services that are made known to the general public; or (c) be or have been charged with a felony or a crime of moral turpitude (collectively, "Unbecoming Conduct").
+Sponsor reserves the right in its sole discretion to disqualify any potential winner if due diligence reveals ineligibility or Unbecoming Conduct.
+Gusto also reserves the right to disqualify a potential winner for any reason in Sponsor’s sole discretion. 3.
+Contest Entry Period.
+The Contest shall begin on April 16, 2026 (“Launch Date”) and shall end on May 16, 2026 at 11:59 p.m. Pacific Time ("PT") (the "Contest Entry Period").
+Sponsor’s computer is the official clock for this Contest.
+Gusto has the right to terminate the Contest at any point in its discretion. 4.
+How to Enter.
+Entrants (as used herein, "Entrant" means, collectively, the authorized individual actually submitting the entry on behalf of an Eligible Firm — whether or not he/she/they is the Firm owner — together with the corresponding Eligible Firm, as the case warrants) may enter the Contest during the Contest Entry Period as follows.
+To enter, publish a post on any of the following platforms describing how your accounting firm uses artificial intelligence (AI) in your practice: LinkedIn Instagram TikTok X (formerly Twitter) Your post must include ALL of the following.
+Posts missing any required element will not be considered a valid Entry: The official campaign hashtag: #AccountingWithAI A tag of the official Gusto account on your chosen platform: LinkedIn: @GustoHQ — https://www.linkedin.com/company/gustohq Instagram: @gustoHQ — https://www.instagram.com/gustohq TikTok: @gusto — https://www.tiktok.com/@gusto X: @gustoHQ — https://x.com/gustohq A tag of your firm's own account on the same platform Accepted content formats: Video (preferred), static image, or written text post.
+No formal submission form is required — social posting constitutes your entry.
+Additional entry requirements: You must ensure that your account and/or firm page is set to public on the platform used for submission so that Gusto is able to see your post.
+You must be the owner or an authorized poster on behalf of an Eligible Firm located and incorporated in the United States.
+Only one (1) Entry per Eligible Firm will be considered during the Contest Entry Period.
+If multiple posts are submitted by the same Firm, Gusto will determine which post qualifies as the Entry in its sole discretion.
+Incomplete submissions will not be accepted.
+Use of automated or similar quick entry devices or programs, or entries by third parties, are prohibited and will result in disqualification.
+Sponsor and Administrator will not be responsible for late, lost, incomplete, or misdirected entries.
+Proof of submission does not constitute proof of receipt.
+All Entries must be submitted prior to the expiration of the Contest Entry Period.
+BY POSTING WITH THE REQUIRED HASHTAG (#AccountingWithAI) AND TAGGING THE OFFICIAL GUSTO ACCOUNT ON YOUR CHOSEN PLATFORM AS DETAILED HEREIN, YOU ARE SIGNIFYING THAT YOU AND THE CORRESPONDING ELIGIBLE FIRM AGREE TO THESE OFFICIAL RULES, MEET THE ELIGIBILITY REQUIREMENTS, AND HAVE READ AND AGREE TO THESE OFFICIAL RULES AND SPONSOR'S TERMS OF USE.
+FAILURE TO TAG THE OFFICIAL GUSTO ACCOUNT MEANS YOUR SUBMISSION CANNOT BE TRACKED AND YOUR FIRM WILL NOT BE ENTERED IN THE CONTEST AND WILL NOT BE ELIGIBLE TO WIN A PRIZE. 5.
+Entry Restrictions.
+By submitting an Entry, Entrant (on behalf of him/her/themselves and the corresponding Eligible Firm) gives permission to Gusto to utilize the Entries and warrants and represents that he/she/they has obtained all rights necessary to give such permission and grant the permissions referenced herein.
+By submitting an Entry, Entrant (on behalf of him/her/themselves and the corresponding Eligible Firm) grants Sponsor and its licensees, successors, assigns, and designees a royalty-free, irrevocable, perpetual, worldwide, sub-licensable, non-exclusive right and license (the "License") to use and otherwise exploit Entrant's Entry, including all text and materials included therein, in whole or in part, in any manner and on any media, including without limitation online, and to create derivative works based thereon, without compensation to Entrant or any Eligible Firm, in accordance with these Official Rules, as well as in advertising, promotion, and publicity of the Contest, Sponsor's products and services, and otherwise as solely determined by Sponsor.
+Any elements appearing in your entry must be entirely original, created by you, be in the public domain, or be an item to which you have the ability to grant Gusto a license.
+Use of materials that are not original to you or that you have no right to license may result in disqualification.
+Entries that do not conform to or that violate these Official Rules will be disqualified.
+Sponsor reserves the right to disqualify any entry that violates the foregoing restrictions, as determined by Sponsor in its sole discretion. 6.
+Content Guidelines.
+In addition to complying with all other requirements of these Official Rules, each Entry must comply with the following content guidelines ("Content Guidelines").
+Any Entry that Sponsor/Administrator, in their sole discretion, determines is in violation of any Content Guideline may be disqualified.
+Each Entry: Must be truthful, not exaggerated, and must not include any information that is confidential or proprietary to the Eligible Firm or any third party without proper authorization; Must be relevant to how the Eligible Firm uses artificial intelligence in its accounting or bookkeeping practice; Must not contain unauthorized content that violates or infringes any third-party rights, including privacy, publicity, trade secret, copyright, or trademark rights; Must not disparage any individual or entity, including Sponsor, Administrator, any other person or entity affiliated with the Contest, or competitive products or services; Must not contain content that is misleading, inappropriate, indecent, obscene, sexually explicit, hateful, tortious, defamatory, slanderous, or libelous; Must not contain explicit language, images of violence, promotion of illegal activities, tobacco, alcohol, drugs, or controlled substances; Must not reflect, advocate, or promote bigotry, racism, hatred, harm, or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age; Must not contain content that is unlawful or contrary to any applicable federal or state laws or regulations; Must not have been previously submitted in a promotion of any kind or published publicly for commercial use prior to the Contest Entry Period; There must be no inappropriate language or images.
+All submissions should be appropriate for a professional business audience. 7.
+Contest Judging.
+Judging will take place from on or about May 17, 2026 through on or about May 31, 2026 (the “Judging Period”).
+Each eligible Entry will be reviewed and judged by one (1) or more panels of judges selected by Sponsor (the "Judges").
+Entries will be evaluated within six (6) award categories: Industry Transformation Client Experience Community Building Operational Efficiency Growth & Scale Innovation Pioneer One (1) winner will be selected per category for a total of six (6) winners.
+Each Entry will be assigned to the category that best reflects its content, as determined by Sponsor in its sole discretion.
+If a potential winner is deemed ineligible or disqualified, the eligible Entry with the next highest score in the relevant category will be declared the new potential winner.
+Should all Entries in a category be deemed ineligible, Sponsor may in its sole discretion elect not to award a prize in that category.
+Judging Criteria.
+Each eligible Contest Entry will be evaluated by the Judges across the following five (5) equally weighted criteria, each scored on a scale of 1–10, for a maximum total score of 50 points: Criterion 1 — Category Fit (1–10 points): How well does the entry exemplify the category the Entrant selected?
+(9–10: Perfect match; 7–8: Strong fit; 5–6: Could belong elsewhere; 3–4: Weak fit; 1–2: Wrong category) Criterion 2 — Creativity (1–10 points): How novel or inventive is the approach to using AI?
+(9–10: Genuinely novel; 7–8: Creative twist on existing tools; 5–6: Solid but standard execution; 3–4: Generic approach; 1–2: Appears copied or unoriginal) Criterion 3 — Scalability (1–10 points): Could other accounting firms realistically adopt this approach?
+(9–10: Any firm could do this; 7–8: Most firms could adopt it; 5–6: Requires specific tools; 3–4: Needs significant resources; 1–2: Only works for this specific firm) Criterion 4 — Impact Clarity (1–10 points): Does the Entrant demonstrate concrete, measurable results?
+(9–10: Specific metrics provided; 7–8: Clear outcomes described; 5–6: Vague benefits mentioned; 3–4: Claims without supporting evidence; 1–2: No results mentioned) Criterion 5 — Storytelling (1–10 points): Is the post itself compelling and well-communicated?
+(9–10: Would share unprompted; 7–8: Engaging and memorable; 5–6: Informative but dry; 3–4: Hard to follow; 1–2: Confusing or unclear) Maximum Total Score: 50 points JUDGES' SCORING WILL BE AVERAGED AMONG PARTICIPATING JUDGES.
+NO ENTRANT RECEIVING A TOTAL AVERAGE SCORE OF LESS THAN 35 POINTS (OUT OF A MAXIMUM OF 50 POINTS) WILL BE ELIGIBLE TO BE NAMED A FINALIST OR WIN THE CONTEST.
+Sponsor's decisions in all matters relating to this Contest will be final and binding.
+If there is a tie, Sponsor shall cast the tie-breaking vote. 8.
+Prize Winner Notification.
+Potential winners will be notified by Sponsor via direct message on the platform through which they submitted their Entry and/or the email address associated with their Gusto Accountant Partner Program account on or around June 1, 2026, following the close of the Judging Period.
+Potential winners will be required to respond to Sponsor within forty-eight (48) hours of notification, verifying eligibility and willingness to accept the Award.
+Failure to respond within forty-eight (48) hours or comply in any way with the stated requirements may result in forfeiture of the Award Prize at the sole discretion of Sponsor.
+Upon confirmation, Sponsor will send the potential winner a congratulatory package including an Affidavit of Eligibility/Release of Liability and Publicity Release form (the "Affidavit/Release").
+The potential winner must execute and return the Affidavit/Release within five (5) business days of receipt.
+In addition, the potential winner will need to complete and return a completed IRS Form W-9 with their Taxpayer Identification Number within five (5) business days of receipt.
+Failure to return the Affidavit/Release and IRS Form W-9 correctly completed within the required timeframe may result in forfeiture of the prize at Sponsor's sole discretion.
+If a potential winner cannot be reached, is found ineligible, or any notification is returned as undeliverable, the Entry that received the next highest score in the relevant category will be deemed the new potential winner, subject to eligibility verification. 9.
+Prizes and Approximate Retail Values (ARV).
+Category Prize (6 prizes, one per category): $5,000 USD + a Gumloop license per winner , two-month term (approximate retail value: $1,356 USD) , awarded as a single payout.
+Categories: Industry Transformation — $5,000 Client Experience — $5,000 Community Building — $5,000 Operational Efficiency — $5,000 Growth & Scale — $5,000 Innovation Pioneer — $5,000 Total prize pool: $30,000 USD + six Gumloop licenses (one per winner).
+Note: All federal, state, and local taxes are the sole responsibility of winners.
+Winners will be required to provide a W-9 for tax reporting purposes.
+An IRS Form 1099 may be issued in the name of the winning Eligible Firm for the actual value of the prize received.
+By accepting a prize, the Entrant agrees (i) that winner is responsible for all federal, state, and local income tax liability on the prize received; and (ii) to release and hold harmless Sponsor and affiliates from any and all disputes, claims, or causes of action, including personal injury, death, or damage to property, arising out of participation in the Contest or receipt or use of any prize.
+Acceptance of the prize constitutes permission (except where prohibited) for Sponsor and its designees to use winner's name, firm name, Contest Entry, likeness, biography, statements, and other personal or business characteristics in any and all media now or hereafter known, for any purpose including marketing, winner's list, promotional, and publicity purposes, without additional compensation.
+LIMIT: ONE (1) PRIZE PER ELIGIBLE FIRM.
+Any costs and incidentals not specified herein are the winner's sole responsibility.
+No substitution or transfer of prize by winner except with Sponsor's written permission.
+Sponsor reserves the right to substitute a prize of equal or greater value if a prize becomes unavailable.
+Unclaimed prizes will be forfeited. 10.
+General.
+In the event Sponsor is prevented from continuing with the Contest by any event beyond its control, including but not limited to fire, flood, epidemic, pandemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, communications or equipment failure, utility or service interruptions, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared), interference with the Contest by any party, or any federal, state, or local government law, order, or regulation (each, a "Force Majeure" event), Sponsor shall have the right to modify, suspend, or terminate the Contest.
+This Contest is subject to all applicable federal, state, and local laws and regulations.
+Void where prohibited.
+Sponsor's failure to enforce any provision of these Official Rules shall not constitute a waiver of that provision. 11.
+Platform Non-Affiliation.
+This Contest is in no way sponsored, endorsed, or administered by, or associated with, LinkedIn Corporation, Meta Platforms, Inc.
+(including Instagram), X Corp., or TikTok Inc.
+(collectively, “Social Media Platforms”).
+Entrants understand that they are providing information to Sponsor and not to any Social Media Platform.
+By participating in this Contest via any Social Media Platform, entrants agree to release each applicable Social Media Platform from any and all claims, demands, and damages (actual and consequential) arising out of or related to this Contest.
+Any questions or comments regarding the Contest must be directed to Sponsor, not to the Social Media Platforms. 12.
+Privacy.
+Information collected from Entrants in connection with this Contest is subject to Gusto’s Privacy Notice, available at https://gusto.com/privacy.
+By entering the Contest, each Entrant acknowledges and agrees to the collection, use, and processing of their personal information as described therein. 13.
+Winners List.
+To request a list of contest winners, send a written request by mail to: Gusto, Inc., 525 20th Street, San Francisco, CA 94107, Attn: Gusto Powered Practices Contest — Winners List.
+Requests must be received within sixty (60) days after the close of the Judging Period. 14.
+Governing Law and Dispute Resolution.
+These Official Rules and any disputes arising hereunder shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of laws principles.
+Any dispute, claim, or controversy arising out of or relating to this Contest or these Official Rules that cannot be resolved informally shall be submitted exclusively to the state or federal courts located in San Francisco County, California, and each party irrevocably consents to the personal jurisdiction and venue of such courts.
+TO THE FULLEST EXTENT PERMITTED BY LAW, ENTRANT WAIVES ANY RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE PROCEEDING RELATING TO THIS CONTEST OR THESE OFFICIAL RULES.
+Sponsor: Gusto, Inc., 525 20th Street, San Francisco, CA 94107 Official Hashtag: #AccountingWithAI LinkedIn: @GustoHQ — https://www.linkedin.com/company/gustohq Instagram: @gustoHQ — https://www.instagram.com/gustohq TikTok: @gusto — https://www.tiktok.com/@gusto X: @gustoHQ — https://x.com/gustohq Questions: Contact Gusto via the Accountant Partner Program portal.

Stay ahead of the changes

Watch this before it changes again

Follow unlimited companies, monitor the clauses that matter across every platform, and get the full institutional analysis on what each change obligates you to do.

Monitor Gusto + up to 20 platforms — $4.99/mo → Get the research letter, free