CA-C-003422
McDonald's — McDonald's Privacy Policy
Entity
Date detected
July 2, 2026
Effective date
July 2, 2026
Severity
Low
Direction
Neutral
Affected users
australia users new zealand users us users all users
Taxonomy
Disclosure requirement change
Changes
9 sentences modified
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Event Summary

McDonald's updated its privacy policy on July 2, 2026, expanding its country-specific privacy addenda to include Australia and New Zealand. The company also added language clarifying that it shares personal information with advertisers that place ads through its advertising services, in addition to social media and analytics providers. The policy updated its California privacy request metrics to cover January-December 2025 instead of 2024, showing increased request volume across all categories.

LOW

Consumer Impact

The updated policy now explicitly covers Australia and New Zealand with country-specific privacy addenda, extending the company's privacy notice scope to those markets. The revised language clarifies that McDonald's discloses personal information including email addresses, pseudonymized identifiers, and usage inferences to advertisers that place ads through its advertising services, in addition to social media and analytics providers. This clarification makes explicit what was previously implicit regarding the breadth of advertising partners who receive personal information.

Governance Analysis

The updated policy extends McDonald's privacy framework to Australia and New Zealand, establishing country-specific privacy rights for users in those markets. The clarified language regarding advertising partners receiving personal information makes explicit what data categories and recipient types are involved in targeted advertising, supporting transparency regarding how the company processes and shares customer data.

Key Clauses Affected

country-specific privacy addenda

Expanded to include Australia and New Zealand alongside existing European and US addenda.

advertising data sharing

Clarified that personal information is shared with advertisers placing ads through McDonald's advertising services, in addition to social media and analytics providers.

California privacy request metrics

Updated reporting period from January-December 2024 to January-December 2025, showing increased request volume across all categories.

Full clause-by-clause analysis available with Compliance.
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This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology

Evidence Verification

✓ Verified
Previous Version
899398831c32113b50c68d24b4ac8c202f2010da85040bff90dfe1133fba9ed7
May 5, 2026 06:29 UTC
✓ Verified
Current Version
482caf5dfacdab6e9adc5e0136860aef5e3fc638952402bc29047d99f8bea94b
July 2, 2026 01:01 UTC
✓ Verified
Change Detected
July 2, 2026 01:01 UTC
Analysis Methodology
Citation Record
Entity: McDonald's
Document: McDonald's Privacy Policy
Record ID: CA-C-003422
Captured: 2026-07-02 01:01:56 UTC
URL: https://conductatlas.com/change/2026-07-02-mcdonalds-mcdonalds-privacy-policy-3422/
Accessed: July 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
For legal and compliance teams

Institutional Analysis

Assessment

McDonald's added Australia and New Zealand to its country-specific privacy addenda and clarified language describing data sharing with advertisers operating through its advertising services. These changes appear to be geographic expansion and transparency clarification rather than material policy shifts. Organizations relying on McDonald's as a vendor or partner may wish to note the expanded jurisdictional scope, but the operative data-sharing practices appear unchanged. No new legal obligations appear to arise from these edits.

Full compliance analysis

Obligation analysis, escalation trigger, board language, and recommended action.

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ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003422.

Full Changes

See the full side-by-side comparison of every sentence added, removed, and modified.

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Document Context

Version history → Policy drift analysis → Document page →
Document
McDonald's Privacy Policy
Entity
McDonald's
Captured
July 2, 2026
Source URL
https://www.mcdonalds.com/us/en-us/privacy.html
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