McDonald's updated its privacy policy on July 2, 2026, expanding its country-specific privacy addenda to include Australia and New Zealand. The company also added language clarifying that it shares personal information with advertisers that place ads through its advertising services, in addition to social media and analytics providers. The policy updated its California privacy request metrics to cover January-December 2025 instead of 2024, showing increased request volume across all categories.
The updated policy now explicitly covers Australia and New Zealand with country-specific privacy addenda, extending the company's privacy notice scope to those markets. The revised language clarifies that McDonald's discloses personal information including email addresses, pseudonymized identifiers, and usage inferences to advertisers that place ads through its advertising services, in addition to social media and analytics providers. This clarification makes explicit what was previously implicit regarding the breadth of advertising partners who receive personal information.
Expanded to include Australia and New Zealand alongside existing European and US addenda.
Clarified that personal information is shared with advertisers placing ads through McDonald's advertising services, in addition to social media and analytics providers.
Updated reporting period from January-December 2024 to January-December 2025, showing increased request volume across all categories.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
McDonald's added Australia and New Zealand to its country-specific privacy addenda and clarified language describing data sharing with advertisers operating through its advertising services. These changes appear to be geographic expansion and transparency clarification rather …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
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