Target updated their Target Privacy Policy on June 10, 2026. Change detected: 136 sentence(s) added, 114 sentence(s) removed, 120 sentence(s) modified. Document contained 313 sentences after update.
Impact assessment pending documentation review.
Institutional analysis pending. This change has been verified and documented.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This new high-severity provision explicitly acknowledges legal classifications of data sharing practices and consumer opt-out rights, representing increased transparency about advertising data practices.
This new provision specifically discloses data sharing practices with third-party marketplace sellers, which is significant for users purchasing from Target Plus partners.
This new provision names specific partner companies (Ulta Beauty, Marriott) with whom data is shared, providing concrete transparency about cross-industry data sharing practices.
This new provision discloses the collection and use of inferred data for profiling purposes, which is significant under modern privacy laws that treat inferences as sensitive personal information.
This new provision specifically addresses data sharing for the financial RedCard product, representing disclosure of practices for a major co-branded financial offering.
This new provision confirms GPC signal recognition as a standalone commitment, strengthening consumer control mechanisms beyond what was previously vague language about 'recognized opt-out preference signals.'
The removal of explicit mention of Roundel as an advertising subsidiary operating across third-party sites may indicate de-emphasis or consolidation of this disclosure under new advertising-focused provisions.
The removal of explicit data broker sourcing disclosure eliminates transparency about information obtained from commercial data brokers, which is significant for consumer awareness.
The removal of Target Circle-specific provisions suggests consolidation into broader 'Loyalty and Partner Program' language, potentially reducing specificity about this primary loyalty program.
The removal of explicit data retention policy language eliminates transparency about how long personal data is maintained, which is a notable gap in privacy disclosures.
The provision was significantly condensed, removing language about consent requirements for certain states and specific mentions of 'website or app' and regulatory obligations.
The provision was simplified to focus on collection mechanism and removed detailed use cases (store locations, product availability, advertising).
The provision was expanded from opt-out rights to comprehensively list all California privacy rights including access, correction, deletion, and non-discrimination protections.
The provision severity was upgraded from 'low' to 'medium', contact language was removed, and explicit mention of 'parental consent' requirement was added.
Cross-platform context
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See the full side-by-side comparison of every sentence added, removed, and modified.
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