Twilio added a new item called 'Twilio Messaging Campaign Terms' to the navigation menu of their Terms of Service document on May 1, 2026. Previously, this link did not appear in the list of customer and partner agreements. This new entry suggests Twilio has introduced a dedicated set of terms governing messaging campaigns, which may affect businesses and developers who use Twilio's messaging services.
Twilio has added a new 'Twilio Messaging Campaign Terms' link to its legal document navigation, indicating a new dedicated terms document for messaging campaigns now exists. This primarily affects businesses and developers who use Twilio's platform to send messages or run campaigns, as they may now be subject to additional rules. You can visit Twilio's legal terms page to review the new Messaging Campaign Terms and assess whether they apply to your use case.
If your company uses Twilio to send messages or run campaigns, there are now dedicated rules you need to read and follow.
Businesses using Twilio for SMS or messaging campaigns may now be subject to a new set of rules they haven't previously agreed to or reviewed. Failing to comply with the new Messaging Campaign Terms could result in account suspension or regulatory exposure under messaging laws like the TCPA.
A new dedicated terms document for messaging campaigns has been added to Twilio's legal framework, potentially introducing new obligations for businesses using Twilio for campaign messaging.
ConductAtlas Policy Archive Entity: Twilio | Document: Twilio Terms of Service | Record: CA-C-000763 Captured: 2026-05-01 06:21:05 UTC URL: https://conductatlas.com/change/2026-05-01-twilio-twilio-terms-of-service-763/ Accessed: May 2, 2026
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Twilio added a new document — 'Twilio Messaging Campaign Terms' — to its published legal framework on May 1, 2026. This is a structural addition to Twilio's customer-facing agreement suite, likely creating new obligations for organizations that conduct messaging campaigns via Twilio's platform. Compliance teams at organizations using Twilio for A2P (application-to-person) messaging, SMS marketing, or campaign communications should immediately locate and review the full text of the new Messaging Campaign Terms to determine whether existing vendor agreements, acceptable use policies, or internal compliance programs need updating. Action is required if your organization uses Twilio for any messaging campaign activity.
1. TCPA (Telephone Consumer Protection Act, 47 U.S.C. § 227) — Messaging campaign terms directly implicate TCPA compliance, particularly consent requirements for automated or bulk messaging.
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Obligation analysis, escalation trigger, board language, and recommended action.
Watcher: regulatory citations + obligations. Professional: full compliance memo.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-000763.
Explicitly separates class action waiver from mandatory arbitration clause and adds jury trial waiver, significantly limiting customers' procedural rights to aggregate disputes.
This provision appears in previous version but is absent from current version with actual text content, suggesting either removal or consolidation into liability cap language.
Privacy and data use provisions present in previous version are not explicitly detailed in current version, potentially indicating reliance on separate privacy policy or deliberate de-emphasis in terms.
Previous version had empty excerpt; current version adds specific details about JAMS administration, single arbitrator, and Streamlined Arbitration Rules.
Previous version had empty excerpt; current version provides comprehensive text specifying indemnification scope including Customer Content and third-party communications claims.
Previous version had empty excerpt; current version specifies immediate suspension without notice, sole discretion standard, and government compliance exceptions.
Severity increased from medium to high and excerpt now specifies the 12-month fee cap formula and explicit exclusion of indirect/consequential damages.
Previous version had empty excerpt; current version adds notice mechanism (website posting or email) and acceptance-through-continued-use provision.
Previous version had empty excerpt; current version provides detailed language on AUP incorporation, independent update authority, and continued-use acceptance mechanism.
Previous version had empty excerpt; current version specifies California law, San Francisco County courts, and carve-out for arbitration-exempt disputes; severity increased from low to medium.
Previous version had empty excerpt; current version specifies scope of Twilio's license (worldwide, non-exclusive, royalty-free) and explicitly preserves customer IP ownership.
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