This provision provides a mechanism for B2B contacts to stop receiving marketing emails, though Zelle notes it may take 'a reasonable period of time' to process the request — meaning marketing emails may continue temporarily after opt-out.
Visitors to zelle.com have their browsing history, IP address, and unique online identifiers collected and shared with third-party advertising networks for cross-context behavioral advertising, meaning targeted ads may follow you across the internet based on your Zelle website visits. Fraud reports submitted through the website are shared with recipient banks or credit unions, and that data may be retained for up to five years. You can opt out of behavioral advertising by clicking the Cookie Preference Center in the site footer or by enabling Global Privacy Control (GPC) in a supported browser.