Retaining personal data for up to 10 years after a business relationship ends goes beyond what most privacy frameworks consider necessary and proportionate, creating long-term exposure for both Zelle and affected individuals.
Visitors to zelle.com have their browsing history, IP address, and unique online identifiers collected and shared with third-party advertising networks for cross-context behavioral advertising, meaning targeted ads may follow you across the internet based on your Zelle website visits. Fraud reports submitted through the website are shared with recipient banks or credit unions, and that data may be retained for up to five years. You can opt out of behavioral advertising by clicking the Cookie Preference Center in the site footer or by enabling Global Privacy Control (GPC) in a supported browser.