This practice means your online behavior is being monetized to fund targeted advertising, and the 'we don't sell data' claim may be misleading since CPRA treats this type of sharing the same as a sale for opt-out purposes.
Visitors to zelle.com have their browsing history, IP address, and unique online identifiers collected and shared with third-party advertising networks for cross-context behavioral advertising, meaning targeted ads may follow you across the internet based on your Zelle website visits. Fraud reports submitted through the website are shared with recipient banks or credit unions, and that data may be retained for up to five years. You can opt out of behavioral advertising by clicking the Cookie Preference Center in the site footer or by enabling Global Privacy Control (GPC) in a supported browser.