This is YouTube Kids' privacy policy explaining what information the app collects about your child while they use it, such as what videos they watch and what they search for. YouTube Kids does not collect personal details like your child's name or address unless a parent creates a signed-in profile, and it does not show targeted ads based on interests. Parents can control or delete their child's data through the app's parental settings.
Technical Summary
The YouTube Kids Privacy Notice governs data collection and processing practices for the YouTube Kids application, operated by Google LLC (and Google Ireland Limited for EEA/Switzerland users). The Notice discloses collection of device identifiers, log data, app activity (watch history, search terms, voice search), and — where parents sign in with a Google Account — profile information including a child's name, age, and month of birth. Data is used for service delivery, content personalization, spam prevention, and contextual advertising; interest-based advertising and remarketing are explicitly prohibited. Information sharing is limited to consent-based disclosures, legal compliance, and trusted third-party processors acting under Google's instructions. Parental controls allow pausing/clearing watch and search history, unlinking Google Accounts, and resetting app-specific identifiers.
YouTube Kids collects information about every video your child watches, every search term they enter, and their interactions with content and ads, and uses this to recommend personalized content.
If a parent signs in with their Google Account, the app collects the child's name, nickname, age, and birth month, and links their watch and search history to that profile across all devices.
In some countries, children under 13 can sign into YouTube Kids with their own Google Account created via Family Link, and in that case the child's search history, watch history, and voice recordings may be stored with their Google Account and used to improve their broader Google experience.
YouTube Kids will not show your child ads that are targeted based on their personal interests or browsing behavior across apps and websites. Only contextual ads (relevant to the content being watched) with frequency capping are permitted.
YouTube Kids may share your child's data with outside parties without parental consent if required by law, a government request, to enforce its terms, or to protect safety and security.
YouTube Kids uses the data it collects for internal purposes including spam prevention, enforcing content license restrictions, determining preferred language, and improving the service.
Parents can view recently watched videos, pause or clear watch and search history, and reset app identifiers by uninstalling and reinstalling the app — but profile-linked history requires separate deletion.
Added March 10, 2026
Cross-platform context
See how other platforms handle Collection of Child App Activity Data and similar clauses.