The agreement requires that any legal claim arising from or related to the YouTube Service be filed within one year of the event giving rise to the claim, after which the claim is permanently barred under the terms of this agreement.
This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision contractually shortens the default statute of limitations applicable to claims against YouTube, which under California law and many other jurisdictions would otherwise range from two to four years for contract claims. The enforceability of shortened contractual limitations periods for consumer claims varies by jurisdiction and applicable consumer protection law.
Interpretive note: Enforceability of contractually shortened limitations periods varies by jurisdiction and claim type; applicable consumer protection law in the EU and certain US states may limit or override this provision.
Under this clause, users must commence any legal action against YouTube within one year of the event that gave rise to the claim, a period shorter than default statutory limitations in many jurisdictions. The agreement states that claims not filed within this period are permanently barred, though applicable law may constrain the enforceability of this limitation for certain categories of consumer claims.
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The arbitrator's awarding of damages must be consistent with the terms of the "Limitation of Liability" section of these Terms of Use as to the types and the amounts of damages for which a party may be held liable.
the arbitration provider, National Arbitration and Mediation ("NAM"), shall not accept or administer any demand for arbitration and shall administratively close any arbitration unless the Party bringing such demand for arbitration can certify in writing that the terms...were fully satisfied.
Neither you nor we may elect arbitration of any claims seeking only individualized relief asserted by you or us in small claims court, so long as the action remains in that court and is not removed or appealed de novo...
"YOU AND YOUTUBE AGREE THAT ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THE SERVICES MUST COMMENCE WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES. OTHERWISE, SUCH CAUSE OF ACTION IS PERMANENTLY BARRED.Excerpt from YouTube Ads's YouTube Terms of Service
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This provision contractually shortens the default statute of limitations applicable to claims against YouTube, which under California law and many other jurisdictions would otherwise range from two to four years for contract claims. The enforceability of shortened contractual limitations periods for consumer claims varies by jurisdiction and applicable consumer protection law.
Under this clause, users must commence any legal action against YouTube within one year of the event that gave rise to the claim, a period shorter than default statutory limitations in many jurisdictions. The agreement states that claims not filed within this period are permanently barred, though applicable law may constrain the enforceability of this limitation for certain categories of …
ConductAtlas has identified this type of provision across 206 platforms. See the full comparison.
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