Xfinity · Comcast Privacy Policy · View original document ↗

Use for Marketing and Advertising

High severity High confidence Explicitdocumentlanguage Common · 279 of 352 platforms
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This analysis describes what Xfinity's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes that Xfinity's use of personal information extends to advertising third parties' products and services, not solely its own offerings.

Interpretive note: The excerpt lists multiple independent uses of personal information. The canonical claim focuses on personalized marketing and advertising (including for third parties) as the primary proposition; other uses (service improvement, product development, recommendations) are recorded in omitted_material.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3354 other provisions on other platforms.

Consumer impact (what this means for users)

Xfinity may use your personal information to target you with personalized advertising for both Xfinity's own products and those of other companies.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Google Cloud Medium

In some cases we will seek your consent to send you marketing communications.

See all platforms with this clause type →

Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
We also use it to improve our Services, develop new products and services, give recommendations, deliver personalized consumer experiences (including marketing and advertising for our own and others' products and services)...

— Excerpt from Xfinity's Comcast Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Comcast Privacy Policy
Entity
Xfinity
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
July 9, 2026
Record ID
CA-P-040016
Document ID
CA-D-00344
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
bc66f71f6b1e41eae417fd7fdc9cff462e4058960eb77591520a827d276f229b
Analysis generated
March 20, 2026 04:21 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Xfinity
Document: Comcast Privacy Policy
Record ID: CA-P-040016
Captured: 2026-03-20 04:21:34 UTC
SHA-256: bc66f71f6b1e41ea…
URL: https://conductatlas.com/platform/xfinity/comcast-privacy-policy/provision/CA-P-040016/use-for-marketing-and-advertising/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Xfinity's Use for Marketing and Advertising clause do?

The clause establishes that Xfinity's use of personal information extends to advertising third parties' products and services, not solely its own offerings.

How does this clause affect you?

Xfinity may use your personal information to target you with personalized advertising for both Xfinity's own products and those of other companies.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Xfinity?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Xfinity.