The policy states that in service areas directed to children, Xfinity collects personal information to the extent permitted by applicable law and limits processing to specified purposes including service delivery, personalization, contextual advertising, and safety, while sharing data with the same categories of third parties described elsewhere in the policy.
This analysis describes what Xfinity's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that contextual advertising and recommendations are permitted processing purposes for personal information collected in children's directed service areas, while behavioral or targeted advertising is not explicitly authorized in that context. The provision defers to applicable law, including COPPA, for the scope of permissible collection and processing.
Interpretive note: The provision defers to applicable law for permissible collection and processing scope without specifying the parental consent mechanism or which service areas are classified as directed to children, creating interpretive uncertainty about practical COPPA compliance implementation.
Under this clause, personal information collected in Xfinity service areas directed to children may be used for personalization, contextual advertising, and ad measurement, and may be shared with third-party partners as described elsewhere in the policy. Requests to access, delete, or correct children's personal information can be submitted to comcast_privacy@comcast.com.
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Compare across platforms →"In areas of our Services that may be directed to children, we may collect personal information as described in this Privacy Policy, to the extent and as permitted by applicable law. We limit our processing of such information to providing the Services; communicating with you; understanding your use of and improving the Services; providing recommendations and personalizing the experience; providing contextual advertising and capping and measuring ads; and complying with law, preventing and investigating fraud and other illegal activities, and for other safety and security purposes.Excerpt from Xfinity's Comcast Privacy Policy
1) REGULATORY LANDSCAPE: This provision directly implicates COPPA, which applies to online services directed to children under 13 and requires verifiable parental consent for collection and use of personal information.
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This provision establishes that contextual advertising and recommendations are permitted processing purposes for personal information collected in children's directed service areas, while behavioral or targeted advertising is not explicitly authorized in that context. The provision defers to applicable law, including COPPA, for the scope of permissible collection and processing.
Under this clause, personal information collected in Xfinity service areas directed to children may be used for personalization, contextual advertising, and ad measurement, and may be shared with third-party partners as described elsewhere in the policy. Requests to access, delete, or correct children's personal information can be submitted to comcast_privacy@comcast.com.
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