This is X's (formerly Twitter's) privacy policy, which explains what personal information X collects about you, how they use it, and who they share it with. X collects a wide range of data including your posts, messages, location, device information, and browsing behavior, and uses it to personalize your experience and show you ads. You have some control over your data through your account privacy settings.
Technical Summary
X's Privacy Policy (effective January 15, 2026) governs the collection, use, retention, and sharing of personal data across the X platform and its affiliate services. The policy describes data collection across three primary vectors: information users provide directly, data generated through platform usage and interactions, and information sourced from third parties and business partners. X uses this data for service operation, personalization, advertising, safety, and research — including sharing with affiliates, third-party service providers, advertisers, and in response to legal demands. The policy acknowledges user rights including access, correction, deletion, portability, and opt-out controls accessible via account settings, while noting that X is a public platform where user content is broadly viewable and searchable.
X collects data not just from your activity on the platform (posts, likes, searches) but also from your behavior on third-party websites and apps through tracking technologies like cookies and pixels.
X shares your personal data with advertisers and third-party business partners to enable targeted advertising and measure ad performance, including data about your interactions with ads.
X collects information about your location, which may include precise location data from your device if you grant permission, as well as approximate location inferred from your IP address.
X may use the data it collects — including your posts and interactions — to train machine learning models, conduct research, and develop new features and products.
X receives information about you from third-party sources, including advertisers, data partners, and other users, which it combines with data collected on the platform.
X states that users have rights to access, correct, delete, or export their personal data, with specific rights varying by jurisdiction (e.g., GDPR for EU/UK users, CCPA for California residents).
X retains certain data even after you delete your account, for a period of time and for purposes including legal compliance, safety, and fraud prevention.
X's affiliated services (other products within the X corporate family) may have their own separate privacy policies that govern how they handle your data.
X reserves the right to update this privacy policy and will notify users of material changes, though continued use of the platform after changes constitutes acceptance of the updated policy.
Added March 6, 2026
Cross-platform context
See how other platforms handle Broad Data Collection — On and Off Platform and similar clauses.