This analysis describes what Whatnot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sellers cannot promote or mention Whatnot without disclosing material relationships, which affects how audiences receive seller endorsements and references.
The updated Influencer Engagement Agreement now requires all disputes between influencers and Whatnot to be resolved through binding arbitration under the Terms of Service Section 21, rather than through California state or federal courts. This replaces the previous language permitting influencers to pursue legal claims in Los Angeles courts and waives jury trial rights. The agreement also removes language that explicitly limited dispute resolution to claims arising solely from the Influencer Agreement, extending arbitration to disputes relating to Whatnot Platform use and the influencer-platform relationship.
View change record →The new Australian Creator Program Terms establish binding legal requirements for creators submitting video content and promotional codes. Creators grant Whatnot a non-exclusive, worldwide, irrevocable license to use submitted videos across platforms (organic and paid social media, television, in-app, websites, and more) for one year from submission. The terms require creators to comply with Australian Consumer Law, AANA ethical standards, and AiMCO guidelines, with explicit disclosure requirements when promoting Whatnot or affiliated products. Rewards for approved Shopping Hauls submissions are issued within 30 business days of receiving both ad codes and raw video. You can review the specific disclosure and content standards on the Program Page before submitting content.
View change record →Under the updated agreement, Australian sellers can no longer resolve disputes through court proceedings in Los Angeles. Instead, all disputes related to the Whatnot platform or the seller relationship must be resolved through mandatory individual arbitration under Whatnot's main Terms of Service. The updated terms eliminate the jury trial waiver provision and replace court access with binding arbitration, with limited exceptions only as expressly permitted in the main Terms of Service.
View change record →If the reader is a seller, they are required to disclose their connection to Whatnot, including any consideration, benefits, or free products or services received, every time they post or speak about Whatnot, whether directly or indirectly.
How other platforms handle this
your Review must clearly disclose any "material connection" you may have with Grubhub or the Merchant
Any person nominated or appointed as arbitrator to a dispute initiated under this Agreement shall disclose any previous or existing relationship with a Litigation Funder...This obligation is continuous and requires ongoing disclosure at any time while the arbitration is pending.
You will display or read out the following disclaimer when promoting, administering, or conducting a Promotion: "This is a promotion by [Your Name]. Twitch does not sponsor or endorse this promotion and is not responsible for it."
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"Seller will not post or otherwise speak about or refer to Whatnot, directly or indirectly, without disclosing such connection, including, without limitation, the fact that Seller was afforded any consideration, benefits, or received any free products or services from Whatnot.— Excerpt from Whatnot's Whatnot Legal Terms
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Sellers cannot promote or mention Whatnot without disclosing material relationships, which affects how audiences receive seller endorsements and references.
If the reader is a seller, they are required to disclose their connection to Whatnot, including any consideration, benefits, or free products or services received, every time they post or speak about Whatnot, whether directly or indirectly.
ConductAtlas has identified this type of provision across 276 platforms. See the full comparison.
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