This analysis describes what Waze's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This establishes a stated restriction on a particularly intrusive form of ad targeting, offering users a degree of assurance that sensitive personal attributes are not used for ad personalization.
Interpretive note: The phrase 'such as' indicates the listed categories are examples, not an exhaustive list, but the canonical claim preserves those examples as stated.
The updated policy now applies to users of any age by removing the prior 16+ requirement, but does not explicitly state whether parental consent is required for minors. The policy defines Personal Information more broadly to include location, route information, and data reasonably linked to you by Waze. The company removed documentation of the 'find friends' feature that previously collected phone numbers from device contacts, suggesting that feature is no longer active or has been redesigned. Privacy controls remain available through in-app settings where you can adjust which Personal Information Waze collects and how it is used.
View change record →The updated policy now explicitly discloses that Waze periodically collects all phone numbers stored on your device's contact book as part of the 'find friends' feature. According to the revised terms, these phone numbers are collected in a form that is initially anonymous to Waze and are used to help create a list of other Waze users you may know. The policy clarifies that names, addresses, and other contact information are not collected from your phone book, though such information may be saved locally on your device for local searches. Additionally, the updated terms now explicitly authorize connecting your Waze account to social network accounts and sharing profile information from those networks. You can control whether to use the 'find friends' feature and whether to connect social network accounts to your Waze account.
View change record →The updated policy removes explicit language describing how Waze collects phone numbers from device contact books and integrates social network accounts. Previously, the policy stated that Waze would 'periodically collect all of the phone numbers which are stored on your device's phone contacts book' and described how this information was used for the 'find friends' feature. The revised policy no longer includes these specific disclosures. This does not necessarily mean the practices have stopped, but it means the policy provides less transparency about what data Waze collects from your device and how it uses contact information. Users who relied on these detailed descriptions to understand Waze's data practices will find the updated policy less explicit on these points.
View change record →Ads you see on Waze will not be personalized based on sensitive categories such as race, religion, sexual orientation, or health.
How other platforms handle this
Audiences based on city or pin drop locations will include an expanded radius.
If you are located in the European Union, we will not send promotional emails without your consent.
If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.
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"We don't personalize ads based on sensitive categories, such as race, religion, sexual orientation, or health.— Excerpt from Waze's Waze Privacy Policy
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This establishes a stated restriction on a particularly intrusive form of ad targeting, offering users a degree of assurance that sensitive personal attributes are not used for ad personalization.
Ads you see on Waze will not be personalized based on sensitive categories such as race, religion, sexual orientation, or health.
ConductAtlas has identified this type of provision across 146 platforms. See the full comparison.
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