The policy states that Waze serves personalized ads using saved home and work addresses, drive history, search queries, and Google Account profile and activity, subject to user settings.
This analysis describes what Waze's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that precise location-derived data including home and work addresses and route history may be used for ad targeting, and that Google Account activity may additionally be incorporated into ad personalization where available based on device and account settings.
The updated policy now applies to users of any age by removing the prior 16+ requirement, but does not explicitly state whether parental consent is required for minors. The policy defines Personal Information more broadly to include location, route information, and data reasonably linked to you by Waze. The company removed documentation of the 'find friends' feature that previously collected phone numbers from device contacts, suggesting that feature is no longer active or has been redesigned. Privacy controls remain available through in-app settings where you can adjust which Personal Information Waze collects and how it is used.
View change record →Under this clause, ads displayed in the Waze app may be personalized using saved addresses, past drives, and Google Account data. You can turn off ads personalization through the Waze in-app Privacy Settings under Ads personalization, and manage Google ads personalization through Google My Ad Center.
Cross-platform context
See how other platforms handle Personalized Advertising Based on Location and Drive History and similar clauses.
Compare across platforms →"Depending on your settings, you may also see ads personalized to you based on: Information you have provided Waze (for example, your saved "Home" and "Work" addresses) Your past activity and search query history (for example, drives that appear in your drive list) If available based on your device and account settings, information from your Google Account profile and activity.Excerpt from Waze's Privacy Policy
1) REGULATORY LANDSCAPE: Use of precise location data including home and work addresses for advertising purposes engages GDPR requirements for consent or clearly articulated legitimate interests, particularly given the sensitivity of location data.
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This provision establishes that precise location-derived data including home and work addresses and route history may be used for ad targeting, and that Google Account activity may additionally be incorporated into ad personalization where available based on device and account settings.
Under this clause, ads displayed in the Waze app may be personalized using saved addresses, past drives, and Google Account data. You can turn off ads personalization through the Waze in-app Privacy Settings under Ads personalization, and manage Google ads personalization through Google My Ad Center.
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