This analysis describes what Waze's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This establishes a stated restriction on a particularly intrusive form of ad targeting, offering users a degree of assurance that sensitive personal attributes are not used for ad personalization.
Interpretive note: The phrase 'such as' indicates the listed categories are examples, not an exhaustive list, but the canonical claim preserves those examples as stated.
The updated policy now applies to users of any age by removing the prior 16+ requirement, but does not explicitly state whether parental consent is required for minors. The policy defines Personal Information more broadly to include location, route information, and data reasonably linked to you by Waze. The company removed documentation of the 'find friends' feature that previously collected phone numbers from device contacts, suggesting that feature is no longer active or has been redesigned. Privacy controls remain available through in-app settings where you can adjust which Personal Information Waze collects and how it is used.
View change record →Ads you see on Waze will not be personalized based on sensitive categories such as race, religion, sexual orientation, or health.
How other platforms handle this
Audiences based on city or pin drop locations will include an expanded radius.
If you are located in the European Union, we will not send promotional emails without your consent.
If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.
"We don't personalize ads based on sensitive categories, such as race, religion, sexual orientation, or health.Excerpt from Waze's Privacy Policy
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This establishes a stated restriction on a particularly intrusive form of ad targeting, offering users a degree of assurance that sensitive personal attributes are not used for ad personalization.
Ads you see on Waze will not be personalized based on sensitive categories such as race, religion, sexual orientation, or health.
ConductAtlas has identified this type of provision across 148 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Waze.