Walmart's website is meant for adults, and Walmart says it does not knowingly collect personal data from children under 13. If it discovers it has done so accidentally, it will delete the data.
Parents should be aware that Walmart.com does not have active age-verification mechanisms, and if a child under 13 creates an account or makes a purchase, Walmart commits only to deleting collected data after it discovers the child's age — not before collection occurs.
Cross-platform context
See how other platforms handle COPPA and Minor User Restrictions and similar clauses.
Compare across platforms →This clause reflects Walmart's COPPA compliance obligations, but the reactive rather than proactive framing — deleting data after discovery rather than preventing collection — may be insufficient for a platform of Walmart's scale.
REGULATORY FRAMEWORK: This provision directly implicates COPPA (15 U.S.C. §6501 et seq.) and the FTC's COPPA Rule (16 C.F.R. Part 312), which require operators of websites directed to children or with actual knowledge of child users to obtain verifiable parental consent before collecting personal information. The FTC is the primary enforcement authority. State laws including California's COPPA analogue (Cal. Bus. & Prof. Code §22580 et seq.) and the California Age-Appropriate Design Code (AB 2273, effective 2024) impose additional obligations.
Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.