Verizon collects a wide range of information about you — including how you use your phone and internet, your location, and your browsing habits — and uses it to personalize ads and services, as well as share it with business partners. This policy explains what data Verizon gathers, why, and who it goes to. You have choices about some of these uses, including opting out of personalized advertising programs.
Technical Summary
Verizon's Privacy Policy governs the collection, use, and sharing of personal information across Verizon's consumer and business services, including wireless, broadband, and digital products. The policy describes multiple categories of data collected (including network usage, location, device identifiers, and browsing activity), how that data is shared with affiliates, partners, and third-party advertisers, and outlines consumer rights under applicable state laws including CCPA/CPRA for California residents. Notable provisions include use of customer data for personalized advertising through Verizon's Custom Experience and Custom Experience Plus programs, sharing of aggregate and de-identified network data, and specific opt-out mechanisms for various data uses. The policy also references the use of jointly developed tools such as the Global Privacy Control signal.
Institutional Analysis
This policy engages primarily with the CCPA/CPRA (California Consumer Privacy Act/Privacy Rights Act), CPNI rules under the FCA, and FTC guidelines on unfair or deceptive practices. Compliance teams …
This policy engages primarily with the CCPA/CPRA (California Consumer Privacy Act/Privacy Rights Act), CPNI rules under the FCA, and FTC guidelines on unfair or deceptive practices. Compliance teams should note the breadth of data sharing with advertising partners, the default enrollment in data-dr…
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Regulatory exposure, material risk, and due diligence action items.
Verizon enrolls customers by default in a program that analyzes your web browsing, app usage, and location data to serve you personalized ads. You must actively opt out if you do not want this.
Verizon collects your precise location data through your device and network, and may use and share this information with partners for various purposes including advertising and analytics.
Verizon shares your personal information with advertising partners, analytics companies, and other third parties to deliver targeted ads both on and off Verizon platforms.
Verizon may use your Customer Proprietary Network Information (CPNI) — which includes details about your phone calls, services, and network usage — for marketing its own products and services.
California residents have specific legal rights including the right to know what personal information Verizon collects, the right to delete it, the right to correct it, and the right to opt out of its sale or sharing.
Verizon retains personal data for as long as needed for business or legal purposes and may de-identify data to use it for analytics and sharing without the same privacy restrictions.
Verizon states it does not knowingly collect personal information from children under 13 without parental consent, in compliance with federal children's privacy law (COPPA).
Verizon acknowledges the Global Privacy Control (GPC) browser signal, which users can enable to automatically tell Verizon not to sell or share their personal information.