Vercel AI · Vercel AI SDK Privacy · View original document ↗

Cookies and Tracking Technologies Consent

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Document Record

What it is

Vercel uses cookies and similar tracking technologies on its sites and services, states that it obtains consent where required by applicable law, and directs users to its Cookie Notice for management options.

This analysis describes what Vercel AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision conditions consent for cookie and tracking technology use on applicable law requirements, meaning the consent mechanism applied may vary by jurisdiction; users are directed to a separate Cookie Notice for specific opt-out and preference management options.

Interpretive note: The adequacy of consent mechanisms applied by Vercel depends on jurisdiction-specific legal requirements and the operational implementation of the Cookie Notice, which is not reproduced in this document.

Recent Activity

This document changed recently

Medium Jun 2, 2026

The updated policy establishes a new mechanism for resolving privacy disputes related to Data Privacy Framework transfers. Users in the EU, UK, and EEA who have unresolved privacy complaints can now submit them to VeraSafe for independent review, which will be conducted free of charge. Additionally, the policy introduces an explicit Right to Restriction, permitting users to request that Vercel limit processing of their personal information or restrict further disclosures in certain instances, particularly for sensitive information. You can file a complaint with VeraSafe by submitting required information at https://www.verasafe.com/privacy-services/dispute-resolution/submit-dispute/.

View change record →

Consumer impact (what this means for users)

The agreement authorizes collection of browser and device information through cookies and tracking technologies, with consent obtained where legally required by applicable law; users in jurisdictions requiring prior consent such as the EU are subject to consent-based controls, while users in other jurisdictions may have different or fewer pre-collection controls.

Cross-platform context

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▸ View Original Clause Language DOCUMENT RECORD
"
We collect information from your browser by using cookies (which may use a cookie ID) and similar tracking technologies, depending on your settings or preferences in connection with our Sites, Marketing Activities, and Services. Where required by applicable law, we obtain your consent for the use of cookies. You may choose to delete or not accept our cookies as described in our Cookie Notice.

Excerpt from Vercel AI's SDK Privacy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: The EU ePrivacy Directive and national implementations require prior informed consent for non-essential cookies; GDPR reinforces this requirement for any cookies that process personal data. The UK Information Commissioner's Office enforces equivalent requirements under the UK Privacy and Electronic Communications Regulations. US state laws generally do not require prior consent for cookies but may require opt-out mechanisms for advertising-related tracking under CCPA. (2) GOVERNANCE EXPOSURE: Medium. The provision's qualification that consent is obtained 'where required by applicable law' means the consent standard applied to EU and UK users must meet ePrivacy and GDPR requirements; cookie consent management platforms and records should be auditable for compliance. (3) JURISDICTION FLAGS: EU and EEA users are subject to the most stringent prior consent requirements; UK users are governed by PECR. California users may rely on GPC signals as an opt-out mechanism as described elsewhere in the Notice. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers whose end users access applications via Vercel-hosted infrastructure should confirm whether Vercel's tracking technologies are deployed on Customer-facing pages and, if so, whether that deployment is addressed in their own cookie consent frameworks and DPAs. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit Vercel's cookie consent implementation to confirm that consent is granular, informed, and revocable in EU and UK contexts; records of consent should be maintained and retrievable. The Cookie Notice referenced in this provision should be reviewed for consistency with this Notice's disclosures.

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Applicable agencies

  • State AG
    State attorneys general in California and other named states enforce consumer privacy rights related to cookie-based tracking and cross-contextual behavioral advertising opt-out requirements.
    File a complaint →

Provision details

Document information
Document
Vercel AI SDK Privacy
Entity
Vercel AI
Document last updated
May 12, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-015776
Document ID
CA-D-00548
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2aa1fc8d3fb3e809780dfbadb1415e7d8a6e06ada97e231c9f7c5dffbc2f611c
Analysis generated
July 9, 2026 08:47 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Vercel AI
Document: Vercel AI SDK Privacy
Record ID: CA-P-015776
Captured: 2026-07-09 08:47:06 UTC
SHA-256: 2aa1fc8d3fb3e809…
URL: https://conductatlas.com/platform/vercel-ai/vercel-ai-sdk-privacy/provision/CA-P-015776/cookies-and-tracking-technologies-consent/
Accessed: July 23, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

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Frequently Asked Questions

What does Vercel AI's Cookies and Tracking Technologies Consent clause do?

This provision conditions consent for cookie and tracking technology use on applicable law requirements, meaning the consent mechanism applied may vary by jurisdiction; users are directed to a separate Cookie Notice for specific opt-out and preference management options.

How does this clause affect you?

The agreement authorizes collection of browser and device information through cookies and tracking technologies, with consent obtained where legally required by applicable law; users in jurisdictions requiring prior consent such as the EU are subject to consent-based controls, while users in other jurisdictions may have different or fewer pre-collection controls.

Is ConductAtlas affiliated with Vercel AI?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Vercel AI.