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Vercel uses cookies and similar tracking technologies on its sites and services, states that it obtains consent where required by applicable law, and directs users to its Cookie Notice for management options.
This analysis describes what Vercel AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision conditions consent for cookie and tracking technology use on applicable law requirements, meaning the consent mechanism applied may vary by jurisdiction; users are directed to a separate Cookie Notice for specific opt-out and preference management options.
Interpretive note: The adequacy of consent mechanisms applied by Vercel depends on jurisdiction-specific legal requirements and the operational implementation of the Cookie Notice, which is not reproduced in this document.
The updated policy establishes a new mechanism for resolving privacy disputes related to Data Privacy Framework transfers. Users in the EU, UK, and EEA who have unresolved privacy complaints can now submit them to VeraSafe for independent review, which will be conducted free of charge. Additionally, the policy introduces an explicit Right to Restriction, permitting users to request that Vercel limit processing of their personal information or restrict further disclosures in certain instances, particularly for sensitive information. You can file a complaint with VeraSafe by submitting required information at https://www.verasafe.com/privacy-services/dispute-resolution/submit-dispute/.
View change record →The agreement authorizes collection of browser and device information through cookies and tracking technologies, with consent obtained where legally required by applicable law; users in jurisdictions requiring prior consent such as the EU are subject to consent-based controls, while users in other jurisdictions may have different or fewer pre-collection controls.
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"We collect information from your browser by using cookies (which may use a cookie ID) and similar tracking technologies, depending on your settings or preferences in connection with our Sites, Marketing Activities, and Services. Where required by applicable law, we obtain your consent for the use of cookies. You may choose to delete or not accept our cookies as described in our Cookie Notice.Excerpt from Vercel AI's SDK Privacy
(1) REGULATORY LANDSCAPE: The EU ePrivacy Directive and national implementations require prior informed consent for non-essential cookies; GDPR reinforces this requirement for any cookies that process personal data. The UK Information Commissioner's Office enforces equivalent requirements under the UK Privacy and Electronic Communications Regulations. US state laws generally do not require prior consent for cookies but may require opt-out mechanisms for advertising-related tracking under CCPA. (2) GOVERNANCE EXPOSURE: Medium. The provision's qualification that consent is obtained 'where required by applicable law' means the consent standard applied to EU and UK users must meet ePrivacy and GDPR requirements; cookie consent management platforms and records should be auditable for compliance. (3) JURISDICTION FLAGS: EU and EEA users are subject to the most stringent prior consent requirements; UK users are governed by PECR. California users may rely on GPC signals as an opt-out mechanism as described elsewhere in the Notice. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers whose end users access applications via Vercel-hosted infrastructure should confirm whether Vercel's tracking technologies are deployed on Customer-facing pages and, if so, whether that deployment is addressed in their own cookie consent frameworks and DPAs. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit Vercel's cookie consent implementation to confirm that consent is granular, informed, and revocable in EU and UK contexts; records of consent should be maintained and retrievable. The Cookie Notice referenced in this provision should be reviewed for consistency with this Notice's disclosures.
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This provision conditions consent for cookie and tracking technology use on applicable law requirements, meaning the consent mechanism applied may vary by jurisdiction; users are directed to a separate Cookie Notice for specific opt-out and preference management options.
The agreement authorizes collection of browser and device information through cookies and tracking technologies, with consent obtained where legally required by applicable law; users in jurisdictions requiring prior consent such as the EU are subject to consent-based controls, while users in other jurisdictions may have different or fewer pre-collection controls.
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