Twitch · Twitch Privacy Notice

Advertising and Analytics Third-Party Tracking

High severity
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What it is

Twitch's advertising and analytics partners track your activity across the internet and different devices, and Twitch admits it cannot control what those partners do with your data once they have it.

Consumer impact (what this means for users)

Your cross-device and cross-website browsing behavior is shared with Twitch's advertising and analytics partners who operate independently of Twitch's privacy controls, creating significant uncertainty about how your behavioral data is used downstream.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit Twitch Privacy Settings and use the 'Do Not Sell or Share My Personal Information' option (available to California residents and potentially other state residents) to opt out of sharing your data with advertising and analytics partners.

Cross-platform context

See how other platforms handle Advertising and Analytics Third-Party Tracking and similar clauses.

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Why it matters (compliance & risk perspective)

Twitch explicitly disclaims control over its advertising and analytics partners' privacy practices, meaning that once these third parties receive your tracking data, Twitch offers no guarantee about how they will use, share, or retain it.

View original clause language
Twitch, our advertising partners, analytics providers, and service providers may use technologies to track your online activities over time and across different websites and devices when you use Twitch Services. We may combine such information with the information we collect about you from other sources including from the Twitch Services. We do not control the privacy practices of our advertising or analytics partners.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: GDPR Art. 26 requires joint controller agreements where two or more entities jointly determine purposes and means of processing — advertising partners who independently determine ad targeting may qualify as joint controllers, triggering Art. 26 obligations. GDPR Art. 28 governs processor relationships. ePrivacy Directive Articles 4 and 5 require consent for tracking technologies. CCPA §1798.120 grants opt-out rights for sale/sharing of personal information to third parties including ad networks. FTC Act Section 5 applies to deceptive representations about third-party data control. Enforced by EU DPAs, California Privacy Protection Agency, and FTC.

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Applicable agencies

  • FTC
    The FTC has authority over deceptive and unfair data sharing practices with advertising partners under FTC Act Section 5, including where companies disclaim control over downstream data use.
    File a complaint →

Provision details

Document information
Document
Twitch Privacy Notice
Entity
Twitch
Document last updated
April 29, 2026
Tracking information
First tracked
April 18, 2026
Last verified
April 18, 2026
Record ID
CA-P-002787
Document ID
CA-D-00108
Evidence Provenance
Source URL
Wayback Machine
SHA-256
1b823a57c9c8e168884c2ab1323129c5a0009588edccb7823ce5276fef6f2b47
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Twitch | Document: Twitch Privacy Notice | Record: CA-P-002787
Captured: 2026-04-18 09:33:06 UTC | SHA-256: 1b823a57c9c8e168…
URL: https://conductatlas.com/platform/twitch/twitch-privacy-notice/advertising-and-analytics-third-party-tracking/
Accessed: May 2, 2026
Classification
Severity
High
Categories

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