Provision record
TikTok · TikTok Privacy Policy · View original document ↗

Advertising services and ad effectiveness measurement

Medium severity Explicit document language Common · 279 of 352 platforms
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This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

Google Cloud Medium

We evaluate Service Data to help us improve the performance and functionality of Cloud Services.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
To provide and improve our advertising services and measure the effectiveness of the ads we serve.

Excerpt from TikTok's Privacy Policy

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
TikTok Privacy Policy
Entity
TikTok
Document last updated
May 5, 2026
Tracking information
First tracked
March 6, 2026
Last verified
May 12, 2026
Record ID
CA-P-019711
Document ID
CA-D-00033
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
759b50c14afbd87fdbb67de0c84317247aebbcd624051498e6df2cb8bd144250
Analysis generated
March 6, 2026 20:31 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TikTok
Document: TikTok Privacy Policy
Record ID: CA-P-019711
Captured: 2026-03-06 20:31:56 UTC
SHA-256: 759b50c14afbd87f…
URL: https://conductatlas.com/platform/tiktok/tiktok-privacy-policy/provision/CA-P-019711/advertising-services-and-ad-effectiveness-measurement/
Accessed: Aug. 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does TikTok's Advertising services and ad effectiveness measurement clause do?

The clause states: “To provide and improve our advertising services and measure the effectiveness of the ads we serve.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with TikTok?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok.