Provision record
TikTok · TikTok Privacy Policy · View original document ↗

Marketing campaign use of user content

Medium severity Explicit document language Common · 279 of 352 platforms
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This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
5
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Roblox Medium

Where the law allows us to, we may use the content you and other users have posted for training or to help us to improve the way we filter content on our platform.

Notion Medium

In accordance with applicable legal requirements, we may use your information to tailor and provide you with content and advertisements.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We may also use user content as part of our marketing campaigns, with your permission.

Excerpt from TikTok's Privacy Policy

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
TikTok Privacy Policy
Entity
TikTok
Document last updated
May 5, 2026
Tracking information
First tracked
March 6, 2026
Last verified
May 12, 2026
Record ID
CA-P-019709
Document ID
CA-D-00033
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
759b50c14afbd87fdbb67de0c84317247aebbcd624051498e6df2cb8bd144250
Analysis generated
March 6, 2026 20:31 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TikTok
Document: TikTok Privacy Policy
Record ID: CA-P-019709
Captured: 2026-03-06 20:31:56 UTC
SHA-256: 759b50c14afbd87f…
URL: https://conductatlas.com/platform/tiktok/tiktok-privacy-policy/provision/CA-P-019709/marketing-campaign-use-of-user-content/
Accessed: Aug. 7, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does TikTok's Marketing campaign use of user content clause do?

The clause states: “We may also use user content as part of our marketing campaigns, with your permission.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with TikTok?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok.