The policy states that TikTok automatically assigns device and user identifiers and uses them to link activity across multiple devices, and that collected information is used to infer demographic attributes including age, gender, and interests.
This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes construction of cross-device activity profiles and demographic inference from behavioral data, which informs ad targeting on TikTok and through the TikTok Ad Network on third-party platforms. The inferred data may include attributes not directly provided by the user.
⚠ Cross-device activity tracking and demographic inference will continue under the terms as written unless managed through in-app Ads settings
Cross-platform context
See how other platforms handle Cross-Device Tracking and Demographic Inference and similar clauses.
Compare across platforms →"We automatically assign device IDs and user IDs, and may use this and other information to identify your activity across devices. [...] To infer additional information about you, such as your age, gender, and interests.Excerpt from TikTok's Privacy Policy
(1) REGULATORY LANDSCAPE: Cross-device tracking and demographic inference from behavioral data engage CCPA provisions on profiling, sensitive personal information, and opt-out rights for targeted advertising.
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This provision authorizes construction of cross-device activity profiles and demographic inference from behavioral data, which informs ad targeting on TikTok and through the TikTok Ad Network on third-party platforms. The inferred data may include attributes not directly provided by the user.
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