TikTok · TikTok Privacy Policy · View original document ↗

Advertising Partner Data Sharing

High severity Rare · 3 of 325 platforms
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This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes a data collection mechanism whereby TikTok obtains behavioral and contact data from third-party partners rather than directly from user interactions on its own services, expanding the information available for user profiling and targeting purposes.

Consumer impact (what this means for users)

Users operate under terms that authorize TikTok to aggregate and utilize off-platform behavioral data and identifiers provided by external partners, which may be used for advertising targeting and measurement. This data collection occurs regardless of whether users directly interact with those partners' services.

How other platforms handle this

Airbnb Medium

We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to sho...

LinkedIn Medium

We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...

Zoom Medium

Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
Advertisers, publishers, and measurement and other partners provide us with information about you and the actions you have taken outside of our websites and apps, including the pages you visit, products or services you purchase, and apps you download. These partners also provide information such as mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers.

— Excerpt from TikTok's TikTok Privacy Policy

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
TikTok Privacy Policy
Entity
TikTok
Document last updated
May 5, 2026
Tracking information
First tracked
March 6, 2026
Last verified
May 12, 2026
Record ID
CA-P-000300
Document ID
CA-D-00033
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
759b50c14afbd87fdbb67de0c84317247aebbcd624051498e6df2cb8bd144250
Analysis generated
March 6, 2026 20:31 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TikTok
Document: TikTok Privacy Policy
Record ID: CA-P-000300
Captured: 2026-03-06 20:31:56 UTC
SHA-256: 759b50c14afbd87f…
URL: https://conductatlas.com/platform/tiktok/tiktok-privacy-policy/advertising-partner-data-sharing/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does TikTok's Advertising Partner Data Sharing clause do?

The clause establishes a data collection mechanism whereby TikTok obtains behavioral and contact data from third-party partners rather than directly from user interactions on its own services, expanding the information available for user profiling and targeting purposes.

How does this clause affect you?

Users operate under terms that authorize TikTok to aggregate and utilize off-platform behavioral data and identifiers provided by external partners, which may be used for advertising targeting and measurement. This data collection occurs regardless of whether users directly interact with those partners' services.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.

Is ConductAtlas affiliated with TikTok?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok.