When you post a review, photo, or comment on Target's website or app, you give Target the permanent, free right to use that content however it wants — including in advertising — anywhere in the world.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes Target's operational right to incorporate user content into its business operations without ongoing compensation or time limitations. The sublicensability provision enables Target to extend these usage rights to partner entities, expanding the scope of authorized content reuse across its commercial ecosystem.
California customers using Target's same-day delivery service will now pay a CA Shipt Shopper Benefit Fee in addition to standard delivery costs, according to the updated terms. The terms do not specify the fee amount, structure, or whether it applies to all same-day orders or only certain product categories. Consumers in California should review their receipt or account details to understand the exact fee amount and whether it was previously being charged but undisclosed, or if this represents a new charge.
View change record →Target removed specific language that explained how Target Circle Bonus rewards are earned, calculated, and reflected in customer accounts across different purchase methods (online, in-store, Same Day Delivery, Order Pickup, Drive Up). Previously, the terms clarified that online orders counted as one transaction unless they included Target Plus items or used Same Day Delivery, and specified timing for when bonuses would appear (24 hours for in-store, upon shipment/pickup/delivery for online). Without this clarity, customers must now rely on in-app displays or support channels to understand exactly how their purchases contribute to bonus eligibility, which may create confusion about reward calculation or disputes over earned benefits.
View change record →Target's updated Terms and Conditions now include explicit governance for its Target Circle loyalty program and Target Circle 360 membership. The updated terms establish that membership is voluntary and that by joining or continuing to use the program, members agree to Target Circle-specific terms and the Privacy Policy in effect at that time. The terms authorize Target to update the Target Circle Terms, the Target App, or the website at any time without advance notice, with continued program participation constituting acceptance of those updates. You can choose not to join Target Circle or can stop participating in the program to avoid binding yourself to these updated terms.
View change record →Any photo, review, or comment you post on Target's platform can be used by Target commercially, forever, in any format globally, without paying you or asking for further permission — this is broader than what most consumers expect when writing a product review.
How other platforms handle this
By submitting content to Waze, including map edits, reports, comments, or other contributions, you grant Waze a worldwide, royalty-free, perpetual, irrevocable, non-exclusive license to use, reproduce, modify, adapt, publish, translate, distribute, and display such content in any form, media, or tec...
By uploading photos/images to our Platform, you hereby grant to Booking.com a non-exclusive, worldwide, royalty-free, irrevocable, transferable license to use, reproduce, display, distribute, prepare derivative works of and/or translate such photos/images, in any format (digital, print, etc.) and fo...
You hereby grant us a worldwide, royalty-free and non-exclusive license to use, display, publish, reproduce, distribute, and make derivative works of such Content to provide Services and as otherwise permitted under these Terms and our Privacy Policy.
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"By posting or submitting any content on or through the Services, you grant Target a non-exclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content throughout the world in any media.— Excerpt from Target's Target Terms and Conditions
(1) REGULATORY FRAMEWORK: The UGC license implicates the Copyright Act (17 U.S.C. §101 et seq.) — specifically the right of reproduction (§106(1)), derivative works (§106(2)), and public display (§106(5)). FTC Act Section 5 and FTC Endorsement Guides (16 C.F.R. Part 255) apply if user content is used in advertising without adequate disclosure. California's right of publicity statute (Cal. Civ. Code §3344) may apply if user-submitted photos are used commercially without consent beyond the ToS. CCPA (Cal. Civ. Code §1798.140) definitions of personal information may encompass UGC content containing personal data. (2)
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The provision establishes Target's operational right to incorporate user content into its business operations without ongoing compensation or time limitations. The sublicensability provision enables Target to extend these usage rights to partner entities, expanding the scope of authorized content reuse across its commercial ecosystem.
Any photo, review, or comment you post on Target's platform can be used by Target commercially, forever, in any format globally, without paying you or asking for further permission — this is broader than what most consumers expect when writing a product review.
ConductAtlas has identified this type of provision across 7 platforms. See the full comparison.
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