Target asserts ownership of all content on its digital services, including text, graphics, photographs, images, video, and audio, and states that all such content is protected by intellectual property laws including copyright, trademark, and trade dress.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Target's assertion of comprehensive intellectual property rights over its platform content and restricts user reproduction, distribution, or commercial use of that content without authorization. The provision applies to all visitors, including those who have not created accounts.
Target updated its Terms and Conditions on June 10, 2026, modifying provisions related to dispute resolution, account management, and service usage. The updated terms continue to include arbitration agreements, class action waivers, and jury trial waivers as part of the dispute resolution framework. The extent to which individual provisions were modified materially cannot be assessed from the available diff; consumers should review the complete updated Terms and Conditions at Target.com to understand specific changes to provisions affecting their rights.
View change record →Target removed specific language that explained how Target Circle Bonus rewards are earned, calculated, and reflected in customer accounts across different purchase methods (online, in-store, Same Day Delivery, Order Pickup, Drive Up). Previously, the terms clarified that online orders counted as one transaction unless they included Target Plus items or used Same Day Delivery, and specified timing for when bonuses would appear (24 hours for in-store, upon shipment/pickup/delivery for online). Without this clarity, customers must now rely on in-app displays or support channels to understand exactly how their purchases contribute to bonus eligibility, which may create confusion about reward calculation or disputes over earned benefits.
View change record →Target's updated Terms and Conditions now include explicit governance for its Target Circle loyalty program and Target Circle 360 membership. The updated terms establish that membership is voluntary and that by joining or continuing to use the program, members agree to Target Circle-specific terms and the Privacy Policy in effect at that time. The terms authorize Target to update the Target Circle Terms, the Target App, or the website at any time without advance notice, with continued program participation constituting acceptance of those updates. You can choose not to join Target Circle or can stop participating in the program to avoid binding yourself to these updated terms.
View change record →Under this clause, all content displayed on target.com and the Target app is claimed as proprietary, and reproduction, distribution, or commercial use without Target's permission is prohibited. This restriction applies to product images, graphics, text, and other platform elements.
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"The Target Services, including all content featured or displayed on the Target Services, including text, graphics, photographs, images, moving images, sound, and illustrations ('Content'), is owned by Target, its licensors, vendors, agents, and/or its content providers. All elements of the Target Services, including but not limited to the general design and Content, are protected by trade dress, copyright, moral rights, trademark and other laws relating to intellectual property rights.Excerpt from Target's Terms and Conditions
(1) REGULATORY LANDSCAPE: Intellectual property ownership assertions engage federal copyright law under the Copyright Act and trademark law under the Lanham Act.
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This provision establishes Target's assertion of comprehensive intellectual property rights over its platform content and restricts user reproduction, distribution, or commercial use of that content without authorization. The provision applies to all visitors, including those who have not created accounts.
Under this clause, all content displayed on target.com and the Target app is claimed as proprietary, and reproduction, distribution, or commercial use without Target's permission is prohibited. This restriction applies to product images, graphics, text, and other platform elements.
ConductAtlas has identified this type of provision across 262 platforms. See the full comparison.
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