When you upload activities, photos, routes, or other content to Strava, you keep ownership but give Strava a broad, free license to use that content commercially, including modifying it, sharing it, and building new products from it.
This analysis describes what Strava's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This license allows Strava to use your personal fitness content for commercial purposes without paying you, and the rights are transferable and sublicensable, meaning they can be passed to third parties.
Your uploaded activities, routes, photos, and other content can be used by Strava for commercial purposes and shared with or sublicensed to third parties, subject to your privacy settings but without additional compensation to you.
How other platforms handle this
we may closely review accounts that offer the following services, products, or content: Online trading, day trading tips, and stock market related content
Paid Subscribers can select whether Content is public or private.
If Your Content is prohibited under the laws of any jurisdiction where our Services are available, we may remove it even if it is not illegal in your location.
"You will remain the owner of intellectual property rights (such as copyright) in your Content. By sharing or posting Content to the Services, or by allowing your Content to be shared or posted to the Services, you grant Strava a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, publicly perform, and publicly display your Content, including for commercial purposes, subject to your privacy settings.Excerpt from Strava's Terms of Service
(1) REGULATORY LANDSCAPE: The content license provision implicates GDPR for EU/EEA users, particularly Articles 6 and 9, as fitness and location data may qualify as special category data; the breadth of the commercial license may …
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This license allows Strava to use your personal fitness content for commercial purposes without paying you, and the rights are transferable and sublicensable, meaning they can be passed to third parties.
Your uploaded activities, routes, photos, and other content can be used by Strava for commercial purposes and shared with or sublicensed to third parties, subject to your privacy settings but without additional compensation to you.
ConductAtlas has identified this type of provision across 263 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Strava.