When you post or share any content — including your workout data, GPS routes, photos, and activity information — you give Strava a worldwide, royalty-free license to use, copy, modify, distribute, and commercially exploit that content, including in aggregated or de-identified forms.
This analysis describes what Strava's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes broad operational rights for Strava to process and repurpose user content across multiple channels and formats. The transferable and sub-licensable nature of the license permits Strava to delegate these rights to third parties, and the absence of exclusivity allows users to license the same content elsewhere.
Your GPS routes, workout metrics, and health data are licensed to Strava for broad commercial use including creating aggregated data products; this means your anonymized fitness data may be sold or licensed to third parties such as city planners, advertisers, or research organizations.
How other platforms handle this
In accordance with applicable legal requirements, we may use your information to tailor and provide you with content and advertisements.
We may use your personal data to personalize your experience interacting with Content, including what Content we recommend, show, or don't show to you.
We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.
"You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, publicly perform and display any of your Content and any name, username or likeness that you post on or in connection with the Services in all media formats and channels now known or later developed, without compensation to you.Excerpt from Strava's Terms of Service
(1) REGULATORY FRAMEWORK: This provision engages GDPR Arts.
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The clause establishes broad operational rights for Strava to process and repurpose user content across multiple channels and formats. The transferable and sub-licensable nature of the license permits Strava to delegate these rights to third parties, and the absence of exclusivity allows users to license the same content elsewhere.
Your GPS routes, workout metrics, and health data are licensed to Strava for broad commercial use including creating aggregated data products; this means your anonymized fitness data may be sold or licensed to third parties such as city planners, advertisers, or research organizations.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Strava.