Account deletion does not guarantee complete erasure of all data derived from your activities — aggregated and deidentified data (including contributions to the Global Heatmap) may persist even after your account is gone.
Consumer impact
Strava collects detailed GPS location, health metrics (heart rate, HRV, VO2max), and activity data that can reveal sensitive personal information such as home address, daily routines, and health conditions. This data is used for AI model training, shared in community features like the Global Heatmap, and may be accessible to other users depending on your privacy settings. You can reduce exposure by navigating to Settings > Privacy Controls in the Strava app to set default activity visibility to 'Only Me,' disable Flyby, and request exclusion from the Global Heatmap.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Delete Your Data
Log into Strava, navigate to Settings > My Account > Delete Account, and follow the account deletion steps; after deletion, submit a separate data deletion request via Strava's privacy request form at https://www.strava.com/athlete/privacy to confirm all personal data has been removed.
Applicable agencies
FTC
The FTC has enforcement authority over failures to honor data deletion commitments under FTC Act Section 5, including cases where data claimed to be deleted is retained by service providers.
California, Washington, and other state AGs have enforcement authority over violations of statutory data deletion rights under CCPA §1798.105 and WMHMDA.