Strava allows users to request deletion of their personal data and close their account, though some data may be retained for legal or legitimate business reasons.
Knowing you can delete your data and close your account gives you meaningful control over your personal information, but exceptions for retention mean not all data is guaranteed to be erased.
Data deletion rights must comply with GDPR Article 17 (right to erasure), CCPA/CPRA, and applicable US state statutes; retention exceptions should be documented and proportionate, and legal teams should verify that deletion requests are processed within statutory timeframes.
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Strava collects highly sensitive personal data including precise GPS location history, health metrics (heart rate, HRV, VO2max), and biometric data, which is used for AI training, advertising personalization, and aggregated into publicly visible features like the Global Heatmap. Your activity data may be shared with third-party advertising partners, though Strava commits not to use health data for advertising. You can adjust your data sharing and visibility settings by navigating to Privacy Controls in the Strava app settings, and can request data deletion by visiting strava.com/athlete/delete_your_account.