This analysis describes what Steam's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational basis for behavioral profiling and personalized content delivery across Steam's interface. It defines the scope of data processing Steam conducts for recommendation and merchandising functions.
The removal of this provision eliminates explicit disclosure of behavioral profiling and personalization practices, reducing visibility into algorithmic targeting used for content recommendations.
View full change record →Users operate under terms that authorize Steam to use collected information to customize store displays and notifications based on inferred preferences. Users may disable this processing by turning off automatic Steam store page loading and notifications in the Client settings Interface section.
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"We may process information collected under this section 3 so that content, products and services shown on the pages of the Steam store and in update messages displayed when launching the Steam Client can be tailored to meet your needs and populated with relevant recommendations and offers. This is done to improve your customer experience. You can prevent the processing of your data in this way by turning off the automatic loading of the Steam store page and of Steam notifications in the "Interface" section of the Steam Client settings.Excerpt from Steam's Privacy Policy
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The clause establishes the operational basis for behavioral profiling and personalized content delivery across Steam's interface. It defines the scope of data processing Steam conducts for recommendation and merchandising functions.
Users operate under terms that authorize Steam to use collected information to customize store displays and notifications based on inferred preferences. Users may disable this processing by turning off automatic Steam store page loading and notifications in the Client settings Interface section.
ConductAtlas has identified this type of provision across 217 platforms. See the full comparison.
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