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The page footer includes a 'Do Not Share My Personal Information' link, which the California Consumer Privacy Act and California Privacy Rights Act require covered businesses to make available to California residents as a mechanism to opt out of the sale or sharing of personal information for cross-context behavioral advertising.
This analysis describes what Snowflake's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Snowflake maintains a CCPA/CPRA opt-out mechanism accessible via the page footer. The presence of this link indicates that Snowflake's activities may include sharing personal information in ways that trigger California opt-out obligations under the CPRA.
Interpretive note: The operative scope of the opt-out, including which data categories and sharing activities it covers, is not disclosed on this index page and requires review of the Privacy Notice.
The updated Privacy Notice no longer includes explicit language stating that users 'may unsubscribe through unsubscribe links at any time.' This removal means the document no longer contains that specific commitment to unsubscribe availability. The updated terms still reference a Privacy Notice governing data processing and retain cookie-related disclosures, but the removal of the unsubscribe guarantee eliminates a documented mechanism users may have relied on. You can review the full Privacy Notice to understand current communication and preference management options.
View change record →California residents can use this link to direct Snowflake not to share their personal information, as defined under California privacy law. The operative scope of the opt-out, including which data categories and sharing activities it covers, would be detailed in Snowflake's Privacy Notice rather than this index page.
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"Do Not Share My Personal InformationExcerpt from Snowflake's Privacy Notice
1. REGULATORY LANDSCAPE: This opt-out mechanism engages the California Consumer Privacy Act as amended by the California Privacy Rights Act, enforced by the California Privacy Protection Agency and the California Attorney General. The CPRA requires covered businesses to provide a clear and conspicuous 'Do Not Share My Personal Information' link when personal information is shared for cross-context behavioral advertising. The operative scope of Snowflake's sharing activities and the categories of personal information covered by this opt-out are not disclosed on this index page. 2. GOVERNANCE EXPOSURE: Medium. The presence of this opt-out link indicates that Snowflake has assessed itself as subject to CPRA opt-out requirements with respect to at least some sharing activities. Compliance teams should verify that the opt-out mechanism is functional, that opt-out signals are honored within the CPRA-mandated 15-business-day period, and that the Privacy Notice accurately describes the sharing activities to which this opt-out applies. 3. JURISDICTION FLAGS: This provision is specifically relevant to California residents under the CPRA. Similar opt-out obligations may apply under other state privacy statutes including those in Colorado, Connecticut, Virginia, and Texas, though the specific mechanism and trigger conditions vary by state. Organizations processing data of residents in multiple states should evaluate whether Snowflake's opt-out mechanism satisfies obligations under non-California state privacy laws. 4. CONTRACT AND VENDOR IMPLICATIONS: Organizations that deploy Snowflake as a data processor or service provider handling California consumer personal information should confirm whether Snowflake's role as a service provider limits the applicability of this opt-out to Snowflake's own first-party activities versus data processed on behalf of the customer. The distinction between controller and processor roles is material to determining which party bears the opt-out obligation. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should retrieve and review Snowflake's Privacy Notice to confirm the categories of personal information shared and the sharing activities that trigger this opt-out. Teams should also verify the opt-out link is functional and accessible. If Snowflake processes California consumer data on behalf of a customer organization, that organization should assess its own separate CPRA obligations independent of Snowflake's published opt-out mechanism.
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This provision establishes that Snowflake maintains a CCPA/CPRA opt-out mechanism accessible via the page footer. The presence of this link indicates that Snowflake's activities may include sharing personal information in ways that trigger California opt-out obligations under the CPRA.
California residents can use this link to direct Snowflake not to share their personal information, as defined under California privacy law. The operative scope of the opt-out, including which data categories and sharing activities it covers, would be detailed in Snowflake's Privacy Notice rather than this index page.
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