Merchants should understand that their proprietary content and branding may be used by Shopify for platform-related purposes, which could have implications for brand control and confidentiality.
Shopify merchants agree to mandatory arbitration and waive their right to join class action lawsuits, significantly limiting legal recourse if disputes arise with Shopify. Shopify can suspend or terminate a merchant's store at any time, potentially disrupting a business with little or no notice, and Shopify's financial liability is capped at amounts paid in the previous 12 months. You can opt out of the arbitration clause by sending written notice to Shopify within 30 days of first accepting the Terms, as specified in the dispute resolution section.