You may not use the Shopify Services to send unsolicited communications, promotions, or advertisements (spam) to users who have not opted in to receive such communications.
Merchants who use Shopify Email or third-party email apps connected to Shopify to send bulk marketing without proper consent face both AUP-based account termination and independent legal liability under CAN-SPAM and GDPR.
Shopify's AUP primarily affects merchants who use the platform to run their businesses, as it defines the full scope of what can and cannot be sold — with violations potentially resulting in immediate store termination and loss of access to funds held in Shopify Payments. Consumers shopping on Shopify-powered stores benefit indirectly from these rules, which prohibit counterfeit goods, fraudulent schemes, and dangerous unregulated products. You can review the full list of prohibited and restricted product categories at shopify.com/legal/aup before building your store to ensure compliance.