You may not use the Shopify Services to offer, sell, or facilitate investment or financial services, gambling products or services, or money transmission services without appropriate licensing.
Merchants who offer subscription boxes, gaming products, or loyalty programs with prize draws or loot-box style mechanics may inadvertently trigger the gambling prohibition, resulting in account termination.
Shopify's AUP primarily affects merchants who use the platform to run their businesses, as it defines the full scope of what can and cannot be sold — with violations potentially resulting in immediate store termination and loss of access to funds held in Shopify Payments. Consumers shopping on Shopify-powered stores benefit indirectly from these rules, which prohibit counterfeit goods, fraudulent schemes, and dangerous unregulated products. You can review the full list of prohibited and restricted product categories at shopify.com/legal/aup before building your store to ensure compliance.