You may not use the Shopify Services to engage in deceptive, fraudulent, or misleading business practices, including making false or misleading claims about products or services, using fake reviews, or engaging in bait-and-switch tactics.
Because Shopify defines 'deceptive, fraudulent, or misleading' broadly and retains unilateral authority to make this determination, merchants face account termination risk based on Shopify's subjective assessment of their marketing practices — even where those practices may not violate applicable advertising law.
Shopify's AUP primarily affects merchants who use the platform to run their businesses, as it defines the full scope of what can and cannot be sold — with violations potentially resulting in immediate store termination and loss of access to funds held in Shopify Payments. Consumers shopping on Shopify-powered stores benefit indirectly from these rules, which prohibit counterfeit goods, fraudulent schemes, and dangerous unregulated products. You can review the full list of prohibited and restricted product categories at shopify.com/legal/aup before building your store to ensure compliance.