Shopify · Shopify Acceptable Use Policy

Deceptive and Manipulative Practices Ban

High severity
Share 𝕏 Share in Share

Why it matters

Merchants engaging in misleading tactics face account termination, and consumers are protected from fraud and manipulation when shopping on Shopify-powered stores.

Consumer impact

This policy primarily governs merchants using Shopify, but it also protects consumers who shop on Shopify-powered stores by prohibiting deceptive practices, counterfeit goods, and illegal services. Merchants found in violation can have their stores suspended or terminated, which may interrupt access to products or services consumers have paid for. If you believe a Shopify merchant is selling counterfeit or illegal products, you can report them via Shopify's Trust & Safety team at https://www.shopify.com/legal/report-abuse.

Applicable agencies

  • FTC
    Deceptive and manipulative trade practices are a core enforcement area for the FTC under Section 5 of the FTC Act, including fake reviews and misleading advertising.
    File a complaint →
  • State AG
    State attorneys general enforce state-level UDAP statutes that mirror and sometimes exceed FTC consumer protection standards, particularly for deceptive marketing and fraud.
    File a complaint →

Provision details

Document information
Document
Shopify Acceptable Use Policy
Entity
Shopify
Document last updated
March 24, 2026
Tracking information
First tracked
March 15, 2026
Last verified
March 15, 2026
Record ID
CA-P-000828
Document ID
CA-D-00124
Evidence Provenance
Source URL
Wayback Machine
SHA-256
c3d037196ffbb1471c40eb696d0527749e9581d33970cdd9620dc96a8e8dfbdb
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Shopify | Document: Shopify Acceptable Use Policy | Record: CA-P-000828
Captured: 2026-03-15 12:02:55 UTC | SHA-256: c3d037196ffbb147…
URL: https://conductatlas.com/platform/shopify/shopify-acceptable-use-policy/deceptive-and-manipulative-practices-ban/
Accessed: April 4, 2026
Classification
Severity
High
Categories

Other provisions in this document