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The policy prohibits using another person's image, video, or audio without their permission as an input or basis for content generation on Runway's platform.
This analysis describes what Runway's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision engages right of publicity law, biometric privacy statutes, and personality rights frameworks across multiple jurisdictions, and is operationally relevant for enterprise users generating synthetic media that incorporates real individuals' likenesses or voices.
Under this clause, uploading or using another person's image, video, or audio without their consent to generate content via Runway's tools constitutes a policy violation subject to account suspension. The prohibition applies regardless of whether the resulting content is distributed externally.
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"Use of an image, video, or audio of another person without their permissionExcerpt from Runway's Usage Policy
(1) REGULATORY LANDSCAPE: This prohibition engages right of publicity statutes in states including California (Civil Code Section 3344), New York, and Tennessee's ELVIS Act, which specifically addresses AI-generated voice replication. Illinois' Biometric Information Privacy Act (BIPA) may engage if voice or facial geometry data is processed. The EU's GDPR engages where biometric data is processed, and the AI Act addresses AI systems generating synthetic content of identifiable individuals. The FTC's Impersonation Rule and Section 5 authority are also relevant. (2) GOVERNANCE EXPOSURE: High. The use of real individuals' likenesses and voices in AI-generated content is a high-priority enforcement and litigation area. Multiple lawsuits against AI platforms regarding unauthorized use of individuals' voices and likenesses are currently proceeding. The ELVIS Act and similar state-level statutes create specific private rights of action that may apply independently of Runway's policy. (3) JURISDICTION FLAGS: Illinois BIPA creates significant statutory damages exposure for biometric data processing without consent. California, Tennessee, and New York have enacted or strengthened right of publicity protections for AI-generated likenesses and voices. EU GDPR biometric data provisions impose explicit consent requirements for processing biometric data. Enterprise users with global audiences face a patchwork of applicable requirements. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers generating AI content involving real individuals' images, voices, or likenesses should assess whether consent documentation is required under applicable state and federal law, independent of and in addition to compliance with Runway's policy. Vendor assessments should confirm that Runway's detection mechanisms for unauthorized likeness use are technically documented. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should establish consent documentation workflows for any use case involving real individuals' images, audio, or video as inputs to Runway's tools. Legal teams should map applicable right of publicity, biometric privacy, and GDPR consent requirements to specific use cases and jurisdictions before deploying Runway in commercial content production contexts.
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This provision engages right of publicity law, biometric privacy statutes, and personality rights frameworks across multiple jurisdictions, and is operationally relevant for enterprise users generating synthetic media that incorporates real individuals' likenesses or voices.
Under this clause, uploading or using another person's image, video, or audio without their consent to generate content via Runway's tools constitutes a policy violation subject to account suspension. The prohibition applies regardless of whether the resulting content is distributed externally.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Runway.