The policy establishes that users under 18 receive only non-personalized advertisements, while users 18 and older may receive personalized advertisements, with consent required where applicable law mandates it. Users 18 and older can manage personalized ad preferences through account settings.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a platform-wide age gate for personalized advertising set at 18 rather than the COPPA threshold of 13, which represents a more restrictive advertising policy for the 13-17 age cohort and may interact with GDPR consent requirements for users in the EEA who are minors under applicable national law.
This clause establishes that users under 18 on Roblox will not receive personalized advertisements regardless of COPPA or GDPR minimum age thresholds, and that users 18 and older can control personalized ad delivery through Roblox account settings. Where consent is required by applicable law, the policy states consent will be obtained before personalized ads are served.
Cross-platform context
See how other platforms handle Age-Tiered Advertising Framework and similar clauses.
Compare across platforms →"Users under 18 years old will see only nonpersonalized ads. Users 18 years old and older will see personalized ads on Roblox (with consent, where required). If you are 18 or older, you can control whether you see personalized ads through your Roblox settings.Excerpt from Roblox's Privacy Policy
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This provision establishes a platform-wide age gate for personalized advertising set at 18 rather than the COPPA threshold of 13, which represents a more restrictive advertising policy for the 13-17 age cohort and may interact with GDPR consent requirements for users in the EEA who are minors under applicable national law.
This clause establishes that users under 18 on Roblox will not receive personalized advertisements regardless of COPPA or GDPR minimum age thresholds, and that users 18 and older can control personalized ad delivery through Roblox account settings. Where consent is required by applicable law, the policy states consent will be obtained before personalized ads are served.
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