Your browsing behavior, property searches, and account data may be used to build an advertising profile and shared with third-party ad networks beyond Redfin's direct control.
Consumer impact
Redfin collects a broad range of personal data including geolocation, browsing behavior, financial information, and phone call recordings, and shares this data with real estate partners, advertisers, and affiliated companies. Users who become real estate clients provide particularly sensitive financial and transactional data that is retained and used beyond the immediate transaction. You can opt out of data sale or targeted advertising and request deletion of your data by visiting your Redfin account settings or submitting a request through Redfin's privacy rights portal.
What you can do
β οΈ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Opt Out of Arbitration
Log in to your Redfin account, navigate to Account Settings, and use the privacy or data-sharing opt-out options available. California residents can also submit a Do Not Sell or Share My Personal Information request through Redfin's privacy rights portal.
Applicable agencies
FTC
The FTC oversees unfair or deceptive data sharing practices and enforces consumer protection standards related to behavioral advertising.