PlanetScale · PlanetScale Privacy Policy · View original document ↗

User data shared for lookalike advertising on other platforms

High severity High confidence Explicitdocumentlanguage Common · 289 of 352 platforms
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This analysis describes what PlanetScale's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The claim establishes that PlanetScale may share user data with third parties specifically to enable lookalike advertising on external platforms, extending the use of user data beyond PlanetScale's own Services.

Consumer impact (what this means for users)

Your information may be shared with third-party advertising companies so that you or users similar to you can be targeted with PlanetScale ads on other online platforms.

How other platforms handle this

Google Gemini Medium

Gemini Apps may share your precise location data with another Google service, like Google Maps, to fulfill your request.

Adobe Medium

The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.

Oura Medium

We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.

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▸ View Original Clause Language DOCUMENT RECORD
"
We may also share information about our users with these companies to facilitate advertising for our Services to them or similar users on other online platforms.

— Excerpt from PlanetScale's PlanetScale Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
PlanetScale Privacy Policy
Entity
PlanetScale
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-054391
Document ID
CA-D-00684
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
b315065acb8a4282c6e54c56681b20e824edab57d1106f1ca3a23a4a553b776d
Analysis generated
May 7, 2026 19:37 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: PlanetScale
Document: PlanetScale Privacy Policy
Record ID: CA-P-054391
Captured: 2026-05-07 19:37:22 UTC
SHA-256: b315065acb8a4282…
URL: https://conductatlas.com/platform/planetscale/planetscale-privacy-policy/provision/CA-P-054391/user-data-shared-for-lookalike-advertising-on-other-platforms/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does PlanetScale's User data shared for lookalike advertising on other platforms clause do?

The claim establishes that PlanetScale may share user data with third parties specifically to enable lookalike advertising on external platforms, extending the use of user data beyond PlanetScale's own Services.

How does this clause affect you?

Your information may be shared with third-party advertising companies so that you or users similar to you can be targeted with PlanetScale ads on other online platforms.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.

Is ConductAtlas affiliated with PlanetScale?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by PlanetScale.